A Practical Review of the London ABBA Voyage Express Bus and Optional Concert Ticket
If you’re a fan of ABBA or just looking for a unique musical experience in London, the ABBA Voyage show offers a compelling blend of live music and state-of-the-art technology. This package combines a smooth, electric coach ride from central London with skip-the-line access to the arena, where you’ll enjoy ABBA’s greatest hits performed in a stunning, ever-changing venue. While it’s a special way to see one of pop’s most beloved acts, it also balances convenience with a few considerations that are worth noting.
What I really appreciate about this experience is the comfort of the electric coach, which is fully branded and equipped with Wi-Fi and USB charging points, making the journey enjoyable and practical. Plus, the organizers’ attention to detail—from the onboard scene-setting videos to the friendly Guest Services team—ensures a smooth start to your evening. Another highlight is the skip-the-line entry, saving you from long queues, which can be a real plus in busy London. That said, this tour does run around 40 minutes between Victoria and the arena, so tight timing could be tight if you’re not punctual, especially during peak traffic hours.
One small caveat is that the concert lasts 90 minutes, so if you’re expecting a lengthy show, be prepared for a focused, high-energy performance. Also, the ticket prices, starting at just over $74 per person, seem like good value given the convenience and the exclusive nature of the experience, but it’s worth considering whether the full price aligns with your budget for a pop concert. This experience scores well for its smooth logistics, friendly guides, and the chance to enjoy ABBA in a setting that’s both intimate and visually spectacular.
Key Points and Takeaways
- Comfortable Electric Coach: The fully branded ABBA Voyage bus offers Wi-Fi, USB charging, onboard videos, and a curated soundtrack, making the journey part of the experience.
- Skip-the-Line Access: Priority entry to the arena means less waiting and more time enjoying the merchandise and refreshment outlets.
- High-Quality Show: The arena itself offers a dynamic setting that constantly changes, creating a unique visual backdrop for ABBA’s hits.
- Professional Guides and Assistance: Friendly Guest Services assistants help coordinate wristbands, tickets, and boarding, ensuring the experience feels seamless.
- Authentic ABBA Hits: The setlist features the band’s most beloved songs, handpicked with care, and performed with a live band, providing a lively, energetic atmosphere.
- Timing and Duration: The entire experience lasts about 5 hours, with approximately 90 minutes of concert time and transfer times factored in; punctuality is important.
The Journey Begins: Starting at Evan Evans Tours

Your adventure kicks off at Evan Evans Tours in central London, a convenient and recognizable spot easily accessible from many parts of the city. Once there, you’ll meet your Guest Services Assistant, who will welcome you, issue your wristband and ticket, and guide you through the process. The friendly staff, often praised for their efficiency, set a positive tone for the evening.
The environment is relaxed but organized, and you’ll have a chance to check out the ABBA-themed branding before boarding the electric coach. It’s worth arriving a bit early if you want to soak in the atmosphere and perhaps snap a few photos of the vibrant ABBA logos decorating the bus.
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The Electric Coach Ride: Moving in Style and Comfort

Boarding the ABBA Voyage-branded electric coach is part of the fun. The onboard scene-setting videos and soundtrack help build anticipation for the show, creating a mini pre-concert atmosphere. The bus’s climate-controlled interior, paired with Wi-Fi and USB ports, means you can relax, chat with fellow fans, or even share your excitement online.
The approximately 40-minute journey to Queen Elizabeth Olympic Park offers a smooth ride through London streets. Many reviewers, like Susan, enjoyed the experience, noting that the music and cheerful atmosphere made the trip quite enjoyable. Achim called it “awesome, gorgeous, wonderful, supercool,” emphasizing how well the transit sets the mood for the evening.
For families with children or groups with mobility considerations, this direct, comfortable transfer offers a welcome alternative to navigating London’s busy streets on your own.
Arriving at the Arena: Fast-Track Entry and Exploration

Upon arrival, you’ll be welcomed by a team member and gain skip-the-line access. This feature is highly valued—many reviewers appreciated not having to wait in long queues, saving precious time. Once inside, you can explore the refreshment stands, purchase souvenirs, or simply soak in the stunning atmosphere.
The arena itself features a continually changing backdrop, designed to enhance the visual experience of the concert. The setlist, carefully curated by ABBA, includes their most popular hits, performed live by a talented band, adding a layer of authenticity and energy.
The scene is lively but not overwhelming, making it suitable for most age groups. However, note that children under 12 might find the dance floor area a bit crowded or energetic, and children under 3 are discouraged from attending.
The ABBA Voyage Concert: A Truly Unique Show

The highlight, of course, is the 90-minute concert. The arena’s innovative design ensures every seat feels close to the action, with spectacular visuals that complement the live band. The setlist is a nostalgic trip through ABBA’s chart-toppers, each song delivered with enthusiasm and professionalism.
Guests have praised the stunning visuals and the lively atmosphere. Cheryl highlighted the priority entrance as a big plus, allowing her to avoid waiting and start enjoying the show immediately.
The concert’s length is perfect for a focused, energetic performance, but if you’re expecting a lengthy, marathon concert, be prepared for a more concise experience.
The Return Journey: Comfort on the Way Back

After the performance, you’ll rejoin your Guest Services Assistant for an easy, climate-controlled bus ride back toward central London. Many reviews, like Susan’s, mention how smooth and worry-free the return trip is, allowing you to reflect on the evening without the stress of navigating busy transport hubs.
The electric coach’s quiet ride and onboard soundtrack help you unwind after the excitement, with plenty of space and amenities to make the journey comfortable.
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Price and Why it’s Worth Considering
Starting at $74.08 per person, this package offers good value, especially considering the convenience and exclusivity. The full experience combines transport, skip-the-line entry, the concert, and the chance to enjoy ABBA’s hits in a visually stunning venue.
It’s an efficient way to enjoy a major event without the typical hassle of London crowds or logistics, particularly suitable for those who appreciate a smooth, well-organized experience. If you love ABBA or want a memorable evening with minimal fuss, this package is a worthwhile splurge.
Who Would This Experience Suit Best?

- ABBA fans eager to see their hero band in a state-of-the-art setting.
- Travelers who appreciate comfortable transportation and want to avoid London traffic and queues.
- Those looking for a short, high-energy concert in a visually dynamic environment.
- Families with children over 12, thanks to the lively but controlled atmosphere.
- Visitors who value seamless logistics and friendly guides ensuring a stress-free experience.
The Sum Up

This ABBA Voyage experience offers a smart way to enjoy a world-class concert while avoiding the usual hassle of London’s crowded venues and traffic. The electric coach adds a layer of comfort and style, and the skip-the-line access makes the evening feel smooth and exclusive. The concert itself is an energetic, visually captivating tribute to ABBA’s hits, performed with talent and care.
It’s especially fitting for fans of ABBA, music lovers who appreciate innovative staging, or anyone who wants a memorable night out with minimal fuss. The combination of convenience, engaging entertainment, and excellent guides makes this a solid choice for a London evening.
While it’s not a bargain, the value lies in the seamless experience and the chance to enjoy ABBA in a way that’s both fun and stress-free. If you’re seeking a well-organized, lively, and visually engaging concert in London, this package delivers.
FAQ

Is this experience suitable for children?
Children 16 and under must be accompanied by an adult. The dance floor area is not recommended for children under 12, and the concert lasts about 90 minutes.
What is included in the ticket price?
Your ticket includes roundtrip travel from central London via the electric bus, a concert ticket (if selected), skip-the-line entry to the arena, Wi-Fi and USB charging onboard, and a Guest Services Assistant.
How long is the journey from Victoria to the arena?
The approximate travel time is 40 minutes, but it can vary based on traffic, so punctuality is advised.
Can I buy tickets without the bus transfer?
Yes, there are options if you prefer just the concert, but this package combines both for maximum convenience.
What is the duration of the entire experience?
Plan for about 5 hours, including the transfer, waiting, concert, and return journey.
Are there options for different seating or experiences?
Yes, aside from the general admission dance floor, you can opt for seated tickets, and there are various packages.
Is there Wi-Fi onboard the coach?
Yes, Wi-Fi is available, along with USB charging points, to keep you connected during your ride.
What are the start times?
Check availability, but the experience lasts around 5 hours, with specific starting times available during booking.
What should I wear?
Casual, comfortable clothing is fine, but consider layers as the arena can vary in temperature.
This well-organized, fun, and practical trip is a fantastic way to enjoy ABBA’s magic with ease, making it a memorable highlight of your London visit.
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