Introducing the Bicester Village Shopping Day Trip

If you’re dreaming of snagging designer brands like Alexander McQueen or Armani at prices up to 60% off, this day trip from London could be a tempting option. While I haven’t personally taken this tour, the details paint a compelling picture: a comfortable coach ride, a flexible shopping schedule, and the chance to explore Bicester Village’s famed collection of boutiques in a single day.
What really stands out is the luxury coach experience, offering free Wi-Fi and USB charging — a thoughtful touch to keep you connected on the two-hour ride. Plus, the extra 10% off at participating stores, provided via an e-VIP code, makes this more than just a shopping outing; it’s a smart way to stretch your pounds on luxury goods.
That said, one thing to consider is the duration of the day—eight hours total, with about five hours of shopping time. If you’re not a fan of long days on your feet or if you prefer a guided tour, this might feel a bit rushed or a tad impersonal, especially since there’s no dedicated tour guide to fill you in on the sights or the history behind the brands. Still, for those who love freedom to browse and seek discounts, this trip offers a straightforward, practical option.
Key points / Takeaways

- Comfortable transportation: The luxury coach with onboard Wi-Fi makes the journey relaxed and productive.
- Flexible schedule: Multiple pick-up points in London give you options to suit your plan.
- Significant discounts: Up to 60% off designer brands plus an extra 10% with the e-VIP code.
- Focused shopping experience: Over 150 boutiques from brands like Coach, Fendi, and Mulberry.
- Time to explore: Around five hours at Bicester Village allows for a thorough browse, but it’s still a quick trip.
- No tour guide included: You’re on your own to explore and shop, which is perfect for independent shoppers.
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The Journey Begins: Picking Up in London

The trip kicks off at 9:30 am from Vauxhall Bridge Road, with a check-in time of 9:00 am. It’s wise to arrive early; the departure time is fixed, and punctuality means you won’t miss anything. The coach ride to Oxfordshire lasts about two hours, and the comfort of a luxury coach with Wi-Fi and USB charging makes the journey more enjoyable than a cramped bus.
Onboard, you might find it a good chance to plan your shopping strategy or just relax and enjoy the countryside views. The driver and guest services host are there to make your experience smooth, but note that there’s no guide filling you in on the surroundings or the history of Bicester Village.
Arriving at Bicester Village: What You Can Expect

Once you arrive, you’ll have around five hours to hit the stores. This isn’t a leisurely stroll — it’s a focused shopping window designed to maximize your savings and time. Bicester Village is packed with over 150 boutique stores, and you’ll find global luxury brands offering discounts that are hard to beat elsewhere in the UK.
The appeal here is clear: discounted luxury. Stores like Alexander McQueen, Armani, and Mulberry are known for offering up to 60% off retail prices. Plus, during the visit, you can enjoy an additional 10% discount if you use the free e-VIP code at participating stores, which is a nice bonus for savvy shoppers.
Some reviews highlight the stunning views at the village, which sits amidst the rolling Oxfordshire countryside — a nice change of scenery if you’re used to city shopping. The outdoor mall layout means you can stroll between boutiques, soaking in the fresh air, making it a more relaxed shopping environment than an indoor mall.
The Shopping Experience: Pros and Cons

You’ll love the opportunity to hunt for designer goods at significant discounts. Many reviewers mention the large selection of brands—from high-end fashion to accessories and even home items—making it a one-stop shopping spree. The extra savings, combined with the chance to browse independently, makes it ideal for those who prefer self-guided exploration rather than a guided tour.
However, without a dedicated guide, some may find it tricky to navigate or maximize their time. Also, because the trip is tightly scheduled, lingering in one store might mean missing out on others. Be prepared with a list of priorities, and keep an eye on the clock.
Returning to London: A Relaxed End to Your Day
After your shopping marathon, the coach departs Bicester Village for London at around 4:30 pm, returning to Victoria Station approximately two hours later. This allows you to rest your feet and reflect on your purchases during the journey back.
While the schedule is fixed, some travelers note the smooth return journey and appreciate not having to worry about public transportation or parking. Just remember, traffic can be unpredictable, so plan accordingly.
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Who Will Love This Day Trip?

This experience is best suited for independent shoppers who want to combine a comfortable coach ride with a flexible, discount-focused shopping day. It’s particularly appealing if you’re a fan of designer brands and want to maximize your savings without the hassle of organizing transport or finding deals on your own.
Fashion-conscious travelers who enjoy browsing at their own pace will find this a practical choice. Conversely, those looking for guided commentary or historical insights may wish to look elsewhere, as this is primarily a self-guided shopping trip.
Price and Value Analysis

At $60.61 per person, this trip offers a reasonable price for the convenience of transportation and access to Bicester Village’s extensive boutiques. The discounts on brands can easily offset the cost if you’re planning to buy multiple items; if you’re not shopping heavily, it might feel less cost-effective. Still, the extra 10% savings through the e-VIP code** adds value that’s hard to replicate on your own.
Overall, it’s a good deal if you value ease, comfort, and the thrill of designer discounts in one package. For a more budget-conscious traveler, self-planning might save a few pounds, but for those who prefer a hassle-free experience, this is quite competitive.
The Sum Up
This Bicester Village day trip offers a straightforward way to enjoy luxury shopping without the hassle of organizing transport or navigating unfamiliar areas. The coach ride is comfortable, and the shopping experience is flexible enough for independent explorers who like to set their own pace. The significant discounts and extra savings make it appealing, especially for those with a shopping list in mind.
If you’re someone who loves scoring designer deals, appreciates a scenic setting, and wants a day of minimal planning, this trip could be a perfect fit. It’s especially suitable if you’re okay with a long day and a self-guided experience. Just remember to arrive early, have your shopping priorities ready, and enjoy the chance to hunt for luxury at a fraction of the usual cost.
FAQ
How early should I arrive at the starting location?
It’s best to arrive by 9:00 am for check-in, as the coach departs promptly at 9:30 am.
What is included in the price?
Round-trip transportation in a luxury coach, free Wi-Fi and USB charging onboard, and a free e-VIP code for an extra 10% discount at participating boutiques.
Are meals included?
No, meals and beverages are not included, so plan to bring snacks or buy something during your shopping day.
Can I buy extra items or souvenirs?
Yes, Bicester Village has over 150 boutiques for any shopping you might want to do beyond designer fashion.
Is this trip suitable for children?
It’s not suitable for children under 10 years old, likely due to the length of the day and walking involved.
What about accessibility?
This trip isn’t suitable for wheelchair users, as the logistics and walking involved may be challenging.
How long do I have at Bicester Village?
Approximately five hours, enough for a focused shopping experience but worth planning your route and priorities.
What if I want to cancel?
You can cancel up to 24 hours before departure for a full refund, offering some flexibility in your plans.
What kind of stores will I find?
Luxury brands like Alexander McQueen, Armani, Coach, Fendi, Givenchy, and Mulberry are among the boutiques offering significant discounts.
Is there a tour guide to learn about the shops?
No, this is a self-guided experience; you’re free to explore at your own pace without a guide.
This detailed review hopes to give you a clear picture of what to expect from the London to Bicester Village shopping day trip. Whether you’re a seasoned designer shopper or just looking for a fun day trip in the countryside with the potential for savings, this experience offers a practical and enjoyable solution.
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