If you’re exploring Florence and want a taste of true Tuscan authenticity, this guided tour at Fattoria Majnoni Guicciardini offers just that. For around $69, you get about two hours of immersive insight into the farm’s history, a behind-the-scenes look at their vineyards and ancient cellars, plus a generous tasting of their organic wines and local products. The tour is praised consistently for its informative guides—especially Cesare, who many reviews highlight as knowledgeable and passionate—and for its stunning panoramic views of San Gimignano from the terrace. It’s a perfect blend of education and flavor, ideal if you’re after a genuine experience far from the overly commercialized.
Two things stand out. First, the authenticity of the experience. Unlike some soulless tourist traps, this farm’s focus is on sharing the real story of a family-run operation, with reviews praising the “authentic and informative” nature of the tour. Second, the quality of the organic products. Not only do they explain their sustainable farming methods, but you also get to taste their well-priced, top-notch wines and oils, often accompanied by local cheeses and cold meats. The views over San Gimignano are equally memorable—many reviewers mention how the scenery alone makes the visit worth it.
A possible consideration is the tour duration and size. While two hours is ample to get a good look and taste, those wanting a longer, more in-depth experience might find it quick. Also, the tour caps at 30 travelers, so it remains intimate, but reservations are recommended, especially since it’s often booked five days in advance.
Key Points

- Authentic Family Experience: The tour emphasizes genuine, family-run farm practices rather than commercialized production.
- Stunning Panoramic Views: The terrace offers a memorable backdrop of San Gimignano and surrounding vineyards.
- Knowledgeable Guides: Cesare and the team are frequently praised for their passion and insight.
- Tastings of Organic Wines & Local Products: Expect top-quality Chianti and other Tuscan delicacies, often with cheeses and oils.
- Educational Focus: Learn about organic and regenerative farming, natural winemaking, and regional family history.
- Affordable Value: For about $69, you get a well-rounded experience—interesting, tasty, and scenic—often highlighted for its affordability compared to other local options.
A Deep Dive into the Experience

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What Makes This Tour Special
This isn’t just a wine-tasting experience; it’s a window into a family’s sustainable farming philosophy. The tour is led by Cesare, whose warmth and knowledge shine through, making the visit feel personalized rather than commercial. You’ll walk through the company’s historic facilities, including ancient cellars dug into tuff rock and an old oil mill that now serves as the tasting room. The architecture here is noteworthy, with an ambiance that echoes the Renaissance wealth of the region, heightening the sense of stepping back into a more authentic Tuscan era.
The Itinerary, Step-by-Step
The tour begins in the company center, where Cesare greets visitors and explains the farm’s history and approach. From there, you’ll explore the panoramic terrace with sweeping views of San Gimignano, a perfect spot for photos and absorbing the landscape. The visit continues into the vineyard, where Cesare offers detailed insights into organic and regenerative farming methods—many reviews mention how he shares this information in an engaging, straightforward way.
Next, you’ll visit the ancient cellars, carved into tuff, where the wine is traditionally stored and aged. This gives a tangible sense of Tuscany’s winemaking history. The old oil mill, now repurposed as a tasting room, adds to the historic charm and gives a real sense of the farm’s long-standing tradition.
The Tasting and Food
The highlight for many visitors is the tasting session, which offers a selection of top-quality organic wines. Guests frequently praise the affordability and flavor of these wines, sometimes describing them as “supremely tasty.” Alongside the wines, you’ll usually enjoy a local food platter, including cheeses, cold meats, and oils—local specialties that enhance the tasting experience. Some reviews speak highly of an exquisite Tuscan lunch or buffet available with the tour, elevating a simple tasting into a full gastronomic experience.
Unique Aspects from Reviews
Visitors consistently commend Cesare for his generosity with knowledge and his willingness to answer questions. Many mention the authentic storytelling and how it differs from commercial wineries that focus on hype rather than substance. One reviewer notes that this tour offered “a fantastic experience, professionalism, and a lot of passion,” which many agree makes this a highlight of their Tuscan trip.
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Practical Details
The tour lasts around two hours, making it easy to fit into a day trip. Meeting at Piazza Leto Fratini, it’s accessible from Florence with most bookings made five days in advance—a smart plan because the tour is quite popular. It’s suited for most travelers, including those with service animals, and minors under 18 are not served alcohol, adhering to Italian laws.
Who Will Love This?
This tour is perfect for travelers seeking genuine farm experiences, learners interested in organic farming and winemaking, and anyone craving authentic Tuscan flavors with a view. It’s especially suitable if you prefer small, intimate groups—up to 30 people—and value guides who share stories with warmth and expertise.
Final Thoughts

This guided tour at Fattoria Majnoni Guicciardini offers a rare chance to connect with a family farm rooted in tradition and sustainability. The stunning scenery, engaging guides, and top-quality products make it a worthwhile addition to your Florence itinerary. Whether you’re passionate about wine, curious about organic farming, or simply in search of an authentic Tuscan experience, this tour provides a well-balanced package of education, flavor, and scenery.
The price point is fair considering the quality of the tastings, the scenic views, and the personalized attention from Cesare and his team. While the two-hour duration might leave some wanting more, the overall richness of the experience compensates for a shorter window. This trip is especially recommended for those who prefer genuine stories over commercial gloss and want a taste of local life at its best.
FAQ
How long does the tour last?
It lasts approximately two hours, covering the farm’s facilities, vineyards, and tasting session.
Where does the tour meet?
The meeting point is Piazza Leto Fratini, 4, Vico D’elsa, close to Florence.
Is the tour suitable for children?
Yes, most travelers can participate, but those under 18 will not be served alcohol.
What is included in the price?
The tour, an in-depth visit to the winery facilities, and tastings of organic wines and local products are included.
Can I cancel the tour?
Yes, there’s free cancellation up to 24 hours before the scheduled start, with a full refund if canceled early.
How many people typically join?
The group size is capped at 30 travelers, maintaining a cozy and engaging atmosphere.
Do I need to book in advance?
Yes, most bookings are made about five days ahead, as the experience is popular.
Is transportation provided?
No, transportation to the meeting point must be arranged independently.
Are vegetarian options available?
The reviews mention local delicacies like cheeses and cold meats, but specific dietary options aren’t detailed—it’s best to inquire ahead if needed.
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