A Closer Look at the Florence Food, Wine, and History Walking Tour
If you’re planning a trip to Florence and want a meaningful way to combine its storied past with its delicious present, the Florence Food, Wine, and History Walking Tour offers a revealing glimpse into the city’s soul. This 2.5-hour guided experience, operated by Florence with Elvis, takes you through the fascinating Santa Croce district, blending cultural highlights with authentic Tuscan bites and local wines. At a price of roughly $150 per person, the tour is highly valued, especially given its popularity—bookings average nearly 200 days in advance.
What I particularly appreciate about this tour is its emphasis on genuine experiences. The carefully curated itinerary hits Florence’s most iconic spots, like Ponte Vecchio and Piazza della Signoria, but it also provides insider access to hidden gems such as secret restaurants and a wine showcase. I love the enthusiasm of the guides, often praised for their knowledge and approachable manner, making history and culture both engaging and fun.
One potential consideration is the tour’s pace and the number of stops—if you prefer a more leisurely approach or are looking for an in-depth deep dive into art or history, you might find this brisk visit more suited for highlights than exhaustive exploration. Still, if you’re after a lively, flavor-packed introduction to Florence’s essence, this tour hits the spot.
Key Points
- Authentic Tasting Experiences: From cheeses to homemade pasta, the tour offers a real taste of Tuscan culinary traditions.
- Rich Cultural Context: The guide shares engaging stories about Florence’s landmarks and its historic families like the Medici.
- Hidden Gems: Access to secret restaurants and exclusive wine tastings adds a special touch to the experience.
- Balanced Mix of Food and History: A well-structured walk that makes history tasty and art flavorful.
- Ideal for First-time Visitors: The tour’s highlights and insider tips make it perfect for those new to Florence.
- Small Group Atmosphere: With a maximum of 20 guests, the tour fosters a friendly, intimate vibe.
Exploring Florence Through Food, Wine, and History

As someone who has spent years exploring Florence and its many charms, I can say that this walking tour hits on a winning combination of sights, stories, and tastes. The journey begins at Ponte Vecchio, arguably Florence’s most recognizable bridge, where you’ll enjoy sweeping views of the Arno River—it’s a quintessential Florence scene, and the free 15-minute stop here gives you plenty of photo opportunities.
Next, the tour moves to Piazza della Signoria, the city’s open-air museum filled with statues and historic powerhouses. Here, your guide shares stories about Florence’s Medici rulers and their influence on the city, offering insights that go beyond a typical guidebook. The fact that admission is free at these spots makes this part of the tour excellent value, allowing you to absorb Florence’s outdoor art and architecture without extra cost.
The tour’s real highlight begins at Piazza Santa Croce, home to the basilica that celebrates centuries of religious and artistic achievement. Visiting this vibrant square, you’ll learn about the historic Calcio Storico Fiorentino—a medieval football game that still captures local passion—and hear tales of Galileo’s family, connecting Florence’s scientific legacy to its cultural fabric. The guide’s stories make these stops come alive, transforming mere landmarks into vivid stories.
One of the most practical parts of this tour is the visit to the Florence Historic Center’s pasta class next to the Duomo. Here, you’ll learn to make pasta by hand, just like Nonna did. The fact that you get to eat your own creation means you’re not just learning about food but actually tasting it—an experience a true foodie or family traveler will appreciate. As one reviewer put it, the pasta was reminiscent of what grandmothers used to make, evoking genuine Italian warmth.
The latter part of the tour takes you to Via de’ Bardi, where the renowned De Bardi restaurant awaits. This is where the tour truly shines—sampling a Chianti wine from the restaurant’s impressive showcase and learning about the nuances of Italian wines from an expert. The wine window, a traditional feature of Florence where wine and other goods were historically sold directly to the public, adds an authentic touch.
A highlight praised by many reviewers is the gelato served during the tour—nothing beats ending a flavorful journey with a cool scoop of Italian gelato, perfect after a day of sightseeing and indulgence. The Negroni cocktail, Florence’s most celebrated drink, adds a spirited finish to the evening.
This experience is packed with tastings—artisanal cheeses, cured meats, and local specialties—making it exceptional value considering the quality and variety. One reviewer called it “excellent value,” emphasizing how the blend of food, wine, and cultural insights made for a memorable introduction to Florence.
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The Guide and Group Experience

The tour is operated by Florence with Elvis, who seems to garner high praise for his energy, knowledge, and friendly approach. One reviewer mentioned Claudio by name, describing him as “so energetic, accommodating, and flexible,” which speaks to the personalized touch you’re likely to experience. With a maximum of 20 travelers, the group size encourages interaction without feeling overwhelming, a big plus for those wanting a more intimate vibe.
Booking well in advance—average bookings are about 197 days ahead—indicates how popular this tour is among travelers. Its timing at 6:00 pm allows for a relaxing evening after a day of sightseeing, and the fact that it starts and ends at the same point makes logistics simple. The mobile ticket makes check-in smooth, essential in bustling Florence.
Who Should Consider This Tour?
If you’re a first-timer in Florence eager to get a broad overview through a flavorful lens, this tour offers a perfect introduction. Great for couples, families, or small groups who enjoy good stories paired with good eats, it’s particularly suited for those who want a lively experience without the commitment of a full-day program. It’s also ideal for travelers interested in authentic, less touristy dining spots and learning about local traditions.
However, if you’re after an in-depth art tour or a leisurely pace, this brisk walk may not satisfy your needs. The focus on highlights means you’ll cover a lot in a short time, so those who prefer more time at each site might want to supplement this with additional visits.
Practical Details and Why They Matter

At $148.66 per person, the tour is reasonably priced considering the quality and quantity of food and wine included. When you account for the tastings—cheeses, cured meats, pasta, gelato, and wine—the value stands out. The tour’s inclusion of local stories and guides’ personable approach makes it more than just a walk, providing cultural context that enriches your understanding of Florence.
The 2.5-hour duration balances a packed itinerary with a manageable pace. Booking in advance ensures you secure a spot during peak seasons, since the tour is quite popular. Plus, the tour’s starting time at 6 pm makes it a great way to unwind after a day of sightseeing, or even as a pre-dinner activity—an authentic taste of Florence’s evening ambiance.
The Sum Up

This Florence Food, Wine, and History Walking Tour is a treasure for travelers wanting a lively overview of the city’s best sights, flavors, and stories. Its small-group setting, engaging guides, and authentic tastings make it an excellent value, especially for first-time visitors eager to make the most of their first evening in Florence. The mix of cultural insights, culinary delights, and scenic stops creates a well-rounded experience that leaves many guests feeling both satisfied and inspired.
If you’re drawn to Florence’s art and history but want those stories served with a side of local flavor, this tour offers a genuine taste of what makes the city so special. It’s perfect for food lovers, curious travelers, and anyone looking to connect with Florence in an enjoyable, memorable way. Just remember to book early, arrive ready to eat and learn, and prepare for a lively evening that captures the heart of Tuscany.
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FAQs

How long is the Florence Food, Wine and History Walking Tour?
Approximately 2 hours and 30 minutes, including all stops and tastings.
What is included in the tour price?
You’ll enjoy tastings of artisanal cheeses, cured meats, homemade pasta, authentic gelato, a wine tasting featuring Chianti, and a Negroni cocktail.
Where does the tour start and end?
It begins and ends at Piazza di Santa Croce, 16 in Florence, making it easy to access and plan around.
Is this tour suitable for children or people with mobility issues?
Most travelers can participate, and it’s typically suitable for families, but consider the walking pace and age of children.
How far in advance should I book?
Most travelers book about 197 days in advance, as it’s a popular choice.
Are there any hidden or exclusive locations on the tour?
Yes, the tour includes visits to some secret restaurants and a wine showcase that are not usually accessible to travelers.
What is the guide like?
Guides like Claudio are praised for their energy and knowledge, making the experience engaging and memorable.
Can I cancel if my plans change?
Yes, free cancellation is available if you cancel at least 24 hours before the tour start time.
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