The Johan Cruijff ArenA, home to the legendary Ajax football club, offers an immersive behind-the-scenes experience for fans. This self-guided classic tour grants exclusive access to iconic areas, allowing visitors to step into the footsteps of their heroes. From the players’ dressing room to the dugout and the pitch itself, the tour promises a captivating journey that captures the essence of Dutch football. Complemented by discounts at the official club shop and dining options, the experience is both memorable and convenient. Whether a die-hard supporter or a curious explorer, this classic tour provides a unique window into the rich history and traditions of the Amsterdam club.
Key Points

- The 75-minute Johan Cruijff ArenA Classic Tour offers behind-the-scenes access to the stadium, including the dugout, pitch, and exclusive player areas.
- Visitors can explore the Ajax dressing room and receive a 10% discount at the Official Ajax Fanshop and Febo Boulevard.
- The self-guided tour allows flexibility to explore at one’s own pace, capturing memorable photos, suitable for both football fans and general visitors.
- The main entrance is located at Entrance E, accessible via metro and bus, though pitch and dugout access may be limited during certain periods.
- The tour is not recommended for wheelchair users due to stairs, but alternative routes are available, and tour guides can accommodate visitors with special needs.
Tour Overview and Details

The classic Johan Cruijff ArenA tour typically lasts 75 minutes and costs from $21.78 per person. Visitors are advised to check availability as the tours are known to sell out quickly.
The experience offers a behind-the-scenes glimpse into the iconic stadium, allowing guests to stand at the dugout and pitch, as well as access exclusive areas reserved for players. Visitors can also explore the Ajax dressing room and enjoy a 10% discount at the Official Ajax Fanshop and Febo Boulevard.
The self-guided tour allows for a flexible, immersive exploration at one’s own pace. Free cancellation up to 24 hours in advance and a reserve now & pay later option provide added convenience for tour-goers.
You can also read our reviews of more tours and experiences in Amsterdam.
Experience Highlights

What sets the Johan Cruijff ArenA tour apart is the opportunity to stand at the dugout and pitch, accessing exclusive stadium areas typically reserved for players.
Visitors can step into the iconic Ajax dressing room, getting an insider’s view of where the team prepares for matches.
The 10% discount at the Official Ajax Fanshop and Febo Boulevard adds value, allowing tour-goers to pick up souvenirs and refreshments.
With a self-guided format, participants can explore the stadium at their own pace, taking in the atmosphere and capturing memorable photos.
Whether you’re a die-hard football fan or simply seeking a unique experience, the Johan Cruijff ArenA tour promises an immersive and exclusive look behind the scenes of this legendary stadium.
Access and Availability

Visitors can access the Johan Cruijff ArenA via the main Entrance E, which is conveniently located near metro line 50, 54 or bus numbers 44, 47, 49, and 66.
However, it’s important to note a few restrictions:
- The pitch and dug-outs are unavailable from May 13 to August 1.
- The press room is off-limits in June.
- Tours don’t operate on January 1 and April 27.
Regardless of the scheduling limitations, the self-guided tour offers ample opportunities to explore the stadium at your own pace, including exclusive access to areas reserved for players.
With a 10% discount at the Official Ajax Fanshop and Febo Boulevard, the Johan Cruijff ArenA tour is a must-visit experience for football enthusiasts.
Important Information

Comfortable shoes are recommended for the Johan Cruijff ArenA tour, as visitors won’t be allowed to bring large bags, backpacks, or luggage into the stadium. This is to ensure a smooth and efficient tour experience for all participants.
Plus, the tour isn’t recommended for wheelchair users due to the presence of stairs throughout the stadium. The tour guides are adept at accommodating visitors with special needs, and they’ll be happy to provide alternative routes for those who require them.
Customer Reviews and Ratings

Travelers overwhelmingly praise the Johan Cruijff ArenA tour, awarding it an impressive 4.5/5 rating across 4,906 reviews.
The tour’s guides earn high marks, with a 4.3/5 rating, while the transportation and service aspects both score 5/5 and 4.5/5, respectively.
Reviewers consistently highlight the tour’s exceptional accessibility and the thoroughness of the experience.
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Meeting Point and Accessibility

Where’s the main entrance to access the Johan Cruijff ArenA tour?
It’s located at Main Entrance E, which can be reached via metro line 50, 54 or bus numbers 44, 47, 49, and 66. This makes the venue easy to get to from various parts of Amsterdam.
Once there, visitors should note that the pitch and dug-outs are unavailable from May 13 to August 1, and the press room is off-limits in June.
Wheelchair users may require a different route due to stairs. Guests are advised to wear comfortable shoes and leave large bags or backpacks at home.
With these accessibility details covered, the tour promises an immersive experience behind the scenes of this iconic football stadium.
Pitch and Dugout Restrictions

During the peak summer months from May 13 to August 1, visitors can’t access the pitch and dugouts on the Johan Cruijff ArenA tour. This restriction is in place to maintain the quality of the playing surface for the football club’s activities.
There are three key reasons for this policy:
- Player safety: Allowing unrestricted access to the pitch risks damaging the surface and increases the chance of injuries.
- Field maintenance: The groundskeepers need uninterrupted time to prepare the field for matches and events.
- Competitive integrity: Preserving the playing field’s condition ensures a fair and consistent experience for the home team.
While disappointing, these restrictions help ensure the stadium remains in top condition for the benefit of all.
Official Discounts and Offers

Along With the tour itself, visitors can enjoy a 10% discount at the Official Ajax Fanshop and Febo Boulevard during their Johan Cruijff ArenA experience.
This exclusive offer allows fans to browse and purchase official Ajax merchandise at a reduced price, ideal for picking up souvenirs and mementos from their visit.
The discount can be applied at the time of purchase, providing an added value to the overall tour package.
Whether you’re looking to upgrade your wardrobe with the latest Ajax apparel or indulge in some local cuisine, this perk enhances the overall experience and ensures visitors make the most of their time at the iconic stadium.
Frequently Asked Questions

Can I Take Photos During the Tour?
Yes, you can take photos during the tour. The tour allows visitors to freely explore the stadium and capture memorable moments at their own pace. Photography is encouraged to document the experience.
Is There an Audio Guide Available?
The tour does not provide an audio guide. However, visitors can explore the stadium at their own pace and discover its highlights through the self-guided nature of the experience. Guided tours are available for those seeking more historical context.
Do the Tours Operate on Public Holidays?
The tours do not operate on January 1 and April 27, which are public holidays. However, the tour is generally available year-round, except for certain restricted periods when parts of the stadium may be inaccessible.
Are There Any Age Restrictions for the Tour?
The tour doesn’t have any age restrictions. It’s suitable for all ages, though children must be accompanied by an adult. Comfortable shoes are recommended, and large bags or backpacks aren’t allowed due to accessibility concerns.
Can I Store My Luggage at the Venue?
No, the venue does not offer luggage storage. Large bags and backpacks are not allowed on the tour. Visitors are advised to leave any large items at their accommodation before arriving for the tour.
Recap
The Amsterdam: Johan Cruijff ArenA Classic Tour offers football fans an immersive behind-the-scenes experience.
Guests can explore iconic areas like the Ajax dressing room and dugout, while also enjoying discounts at the official club store.
With easy public transport access, this 75-minute self-guided tour is a must-visit for anyone passionate about the sport and its rich history.
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