Review of the Italian Perfume Workshop in Milan
Discovering Milan’s fashion scene isn’t limited to runway shows and shopping; the city also offers a fascinating peek into the world of luxury fragrances. The Italian Perfume Workshop, offered by Milan Fashion Tour, promises a one-hour experience where you can learn about the history of Italian perfumes and craft your own unique scent. With a rating of 4.5 out of 5 based on seven reviews, this experience seems to strike a good balance between education, creativity, and authenticity.
What I love about this workshop is how it combines history and hands-on creativity. You’re not just smelling perfumes; you’re learning how fragrances are built, what notes matter, and how to identify different scent profiles. The fact that you get to take home a personalized bottle of your own creation makes it satisfying in a practical way—not just a fleeting moment of smell and forget. Plus, the reviews highlight the guides’ warmth and expertise, with Angela praising the flexibility and friendliness of the hosts, and Monica emphasizing the blend of art and science involved.
One thing to keep in mind, however, is that the location is described as a hidden gem in Milan, which might make finding it a little tricky. At least, that’s what some travelers have noted, and the meeting points in Piazzale Loreto or Moscova are near public transportation, so logistics shouldn’t be too stressful if you plan ahead. The workshop is set in a beautifully curated perfumery, adding a sense of intimacy and craftsmanship that makes the hour pass quickly—and enjoyably.
Key Points

- Authentic Milan experience: This isn’t a generic tourist activity; you’re stepping into a dedicated perfumery that specializes in Italian fragrance art.
- Educational and creative: You’ll learn about the history of perfume-making and how to identify different notes, making it more than just a scent-sampling session.
- Individualized keepsake: Each participant walks away with a custom perfume, a personal souvenir that’s both practical and memorable.
- Expert guidance: Guides like the owner and his son are noted for their warmth and flexibility—making this feel more like a visit to a friend’s studio.
- Limited but private: As a private experience, only your group participates, allowing for a more personalized and relaxed atmosphere.
- Good value: For around $287, you get an hour of expert insight, a perfume-making experience, and a book on the art of perfumery—a package that’s worth considering if you appreciate craftsmanship and exclusive activities.
A Detailed Look at the Milan Perfume Workshop

This experience is designed for travelers who value authentic craftsmanship and sensory education. It’s perfect if you’re curious about perfumes, enjoy learning new skills, or want a customized souvenir that truly reflects your personality.
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The Itinerary and Setting
The workshop lasts about 60 minutes and takes place in a beautifully curated Milanese perfumery, described as a “hidden gem” by the organizers. The exact location might be near Piazzale Loreto or Moscova, depending on availability, so arriving on time and confirming your meeting point ahead of time is advisable. The venue exudes a sense of craft—perhaps with vintage bottles, fragrant oils, and a warm atmosphere—adding to the allure of the experience.
What You’ll Actually Do
Your guide, likely a multi-lingual expert, will introduce you to the history of Italian fragrances—a story that includes centuries-old traditions blending art and science. Expect to learn how to identify different scent notes, from top to base, and how perfumers craft complex fragrances.
Once you’ve grasped the basics, it’s your turn to create your own personalized perfume. You’ll mix various notes under expert supervision, experimenting until you find a scent that resonates with you. Many reviews mention the passion and patience of guides like the owner and his son, who make sure each person feels confident and excited during the process.
The Highlights and Unique Aspects
One of the standout features of this workshop is the take-home bottle. It’s a tangible reward for your creativity—a perfume that’s exclusively yours, something no one else will have. Reviewers repeatedly mention this as a major selling point—the chance to craft a signature scent.
Another positive aspect reported is the inclusion of a book on the art of perfumery, adding a layer of educational value that can deepen your understanding long after the workshop ends. The guides also share stories behind each scent, making the experience both informative and captivating.
What Past Participants Say
Angela called it a “wonderful, special, and unique experience,” emphasizing the friendly and flexible hosts. Monica appreciated the combination of art and science, noting how much time is spent enjoying and learning about fragrances before ending up with her own perfume. On the downside, one reviewer pointed out that directions to the meeting point can be confusing, and a taxi driver was reluctant to leave them at a random street corner, suggesting you should clarify directions beforehand to avoid frustration.
Is It Worth It?
Given the price—roughly $287 per person—the value really depends on your interests. You’re getting a personalized fragrance workshop with expert guidance, a souvenir, and an educational experience. For those who love perfumes or want a unique story to bring home from Milan, it’s a reasonable investment, especially considering the small group and private setting. If you’re only mildly curious or prefer more structured sightseeing, this might feel a bit niche.
Who Will Love This?
This activity is best suited for art and craft lovers, fragrance enthusiasts, or anyone wanting an exclusive, memorable experience. It offers a combination of history, sensory learning, and personal creation—perfect for travelers who thrive on authentic, boutique activities. It’s ideal if you’re up for spending a little time getting to know Milan’s luxurious perfume culture firsthand.
FAQs
What is included in this perfume workshop?
You will receive a guided lesson on the history and tradition of perfume-making, learn to identify different scent notes, and create your own personalized fragrance. You also get a book on the art of perfumery and leave with a custom bottle of perfume.
How long does the workshop last?
The experience lasts approximately one hour, giving enough time to learn, experiment, and chat with your guides.
Where does the workshop take place?
It’s held in a beautiful Milan perfumery, at a location depending on availability—either Piazzale Loreto or Moscova—near public transportation.
Is this a private experience?
Yes, it is a private tour, meaning only your group participates, which allows for a more personalized and relaxed environment.
What if I need to cancel?
You can cancel free of charge up to 24 hours in advance for a full refund. Cancellations less than 24 hours before the start are not refunded.
Can I participate if I don’t speak Italian?
Yes, the tour is operated by a multi-lingual guide, so language shouldn’t be a barrier.
To sum it up, this Italian Perfume Workshop in Milan offers a rich blend of education, craftsmanship, and personal creativity. It’s well-suited for travelers who want a deeper connection to Italy’s luxurious olfactory traditions and enjoy making something unique themselves. The guides’ warmth and knowledge shine through in reviews, making it a memorable highlight that’s worth the price for fragrance aficionados or curious travelers alike. Just be sure to confirm your meeting point and arrive prepared for an hour of sensory discovery—your nose (and your new perfume) will thank you.
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