Zaanse Schans: Beer Tasting at Brewery HOOP — A Genuine Taste of Dutch Craftsmanship
If you’re exploring the picturesque streets of Zaanse Schans or nearby North Holland, stopping for a beer tasting experience at Brouwerij HOOP offers an authentic glimpse into the Netherlands’ growing craft beer scene. This guided session isn’t just about sipping; it’s about understanding the craft, appreciating the flavors, and connecting with local brewers in a warm, industrial setting.
What I particularly like about this experience is the knowledgeable guides who walk you through the brewing process, making each sip more meaningful. Plus, the curated tasting plank with four different beers lets you explore a variety of styles, from light to more robust brews. The setting itself — in a welcoming “Experience Room” — is cozy and unpretentious, perfect for beer enthusiasts of all levels.
The only downside to consider is that this experience is quite focused on the tasting itself and doesn’t include a full brewery tour or food pairing beyond snacks. If you’re expecting a large-scale brewery visit, you might find this more intimate and less comprehensive. Still, for those wanting a relaxed, educational, and tasty session, it hits the mark.
Key points / Takeaways

- Authentic local brewing: Brouwerij HOOP crafts four signature beers, giving you insight into Dutch brewing techniques.
- Educational and engaging guides: Guides like “Henk” or “Jasmin” are praised for their clear explanations that make the complex world of craft beer accessible.
- Curated tasting plank: Four glasses of different styles, paired with light snacks, elevate the experience.
- Flexible scheduling and booking: Check availability for start times; the activity is offered in multiple slots, making it easy to fit into a day exploring Zaanse Schans.
- Discount shopping: Take advantage of a 10% discount at the brewery shop, so you can bring home your favorites.
- Accessible and inclusive: The tour is wheelchair accessible and conducted in English, Dutch, and German, appealing to a broad audience.
Exploring Brouwerij HOOP: An In-Depth Look

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What to Expect When You Arrive
Your beer-tasting adventure begins right at the brewery in Oud-Zaandijk. As you step into the “Experience Room,” you notice the warm glow of industrial-style lighting paired with the aroma of brewing grains and hops—an inviting environment to learn and relax. Look for the distinct HOOP logo, and you’re set.
A friendly guide greets you and sets the tone for a relaxed, interactive session. They’ll introduce the brewery’s ethos and give a brief overview of what you’ll be tasting. This welcoming start helps even those unfamiliar with craft beer feel at ease.
The Guided Tasting: Four Signature Beers
The core of your experience is the guided tasting of four signature beers. Each beer is carefully selected to showcase different styles and brewing techniques. The guide will explain the ingredients—malted barley, hops, yeast, and water—and how each influences flavor.
You’ll sample each beer from a specially curated tasting plank, which balances the flavors and offers a visual cue to the style—light, amber, dark, or perhaps a special seasonal brew. The guide’s explanations are clear and often sprinkled with interesting tidbits, transforming what could be a simple drink into a tasting journey.
Snacking and Pairings
Complementing the beers are light snacks like HOOP’s signature bitterballen, a Dutch classic. These crunchy, savory balls are perfect for cleansing your palate between sips. Nuts are also served, providing a simple but satisfying accompaniment. A glass of water is available throughout, helping to reset your palate and enjoy each beer fully.
The Brewing Process and Flavors
What makes this experience stand out is the chance to learn about how the beers are brewed, including the unique ingredients and brewing techniques. Guides often highlight what makes HOOP’s beers special—perhaps a particular hop variety or a traditional brewing method passed down through generations.
This educational aspect is especially appreciated by those new to craft beer or anyone curious about the mechanics of brewing. The goal is to make you appreciate not just the taste, but the artistry behind each glass.
The Shop and Take-Home Options
After the tasting, you’re encouraged to browse the brewery shop, where you get a 10% discount on your favorite beers. This is a nice touch for fans who want to continue the experience back home or give a local gift.
Accessibility and Practical Details
The activity is designed to be accessible, with wheelchair-friendly facilities and conducted in multiple languages—English, Dutch, and German. The duration is flexible, with start times depending on availability, and booking can be canceled up to 24 hours in advance for a full refund.
The activity lasts roughly one day, but the main tasting session is usually around an hour or so. It’s a perfect add-on if you’re spending the day exploring Zaanse Schans or nearby villages.
Who Will Love This Experience?

This beer tasting is ideal for curious travelers who want to learn about Dutch craft brewing without committing to a full brewery tour. It suits both casual beer drinkers and more seasoned enthusiasts, thanks to the approachable explanations and varied beers. Families with children under 18 won’t be able to join, but groups of friends, couples, or solo travelers looking for a relaxed, educational activity will find it rewarding.
If you enjoy discovering local flavors and appreciate a well-curated tasting in a cozy setting, this experience offers a good value. It’s also convenient, as it doesn’t require a long journey from Zaanse Schans—just a short drive or bike ride to Oud-Zaandijk.
Price and Logistics: Is It Worth It?

At a reasonable price point, especially with the included tasting and discount, this experience offers a lot of value. You’re not just paying for drinks; you’re paying for expertise, education, and a memorable atmosphere. The small group size ensures personalized attention, making it feel more like a gathering than a mass tour.
Booking is flexible, and the option to cancel up to 24 hours in advance adds to the convenience. Since the activity is available in multiple languages and accessible, it broadens the appeal for international visitors.
The Sum Up
In terms of authentic Dutch experiences just outside Amsterdam, a guided beer tasting at Brouwerij HOOP combines education, flavor, and friendliness. It’s a perfect stop for those wanting to understand craft brewing, enjoy a curated selection of beers, and relax in a welcoming environment. Whether you’re a beer novice or a connoisseur, the guides’ insights and the chance to take home your favorites make this a worthwhile addition to your North Holland itinerary.
The experience offers great value—it’s about quality over quantity, with a focus on learning and enjoying. If you love discovering local flavors in a casual setting, this is a memorable way to deepen your appreciation of Dutch brewing craftsmanship.
FAQ
Is the tour suitable for children?
No, children under 18 are not allowed on this activity.
How long does the tasting last?
The activity generally lasts about an hour, but check specific start times when booking.
Can I choose my start time?
You’ll need to check availability for your preferred times; slots are offered throughout the day.
What languages are available?
Guides speak English, Dutch, and German, making it accessible for many travelers.
Is the activity wheelchair accessible?
Yes, it is designed to be wheelchair friendly.
Do I need to pay in advance?
Booking allows you to reserve now and pay later, providing flexibility.
Can I buy extra beers at the end?
Yes, the brewery shop offers beers at retail prices with a 10% discount for participants.
Is transportation included?
No, transportation is not included; you’ll need to arrange your own way to Oud-Zaandijk.
What should I wear?
Casual, comfortable clothing suitable for a relaxed indoor environment.
What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund.
This beer tasting experience at Brouwerij HOOP offers a delightful glimpse into Dutch craft brewing with an emphasis on education, flavor, and local atmosphere. It’s a pleasant and informative stop that adds a genuine touch of Netherlands’ brewing character to your visit.
