If you’re planning a trip to Piedmont and have a sweet tooth, the Turin Chocolate Tasting Experience offers a delightful way to dive into Italy’s famed chocolate heritage. This 1.5-hour tour combines a relaxed walking journey through Turin’s charming streets with behind-the-scenes looks at local chocolatier craftsmanship and a tasting of some seriously good chocolates. Led by a knowledgeable guide, you’ll uncover stories behind Italy’s beloved confections, savor traditional drinks like Bicerin, and sample premium chocolates that highlight the region’s expertise.
Two things I really like about this tour are how personalized the chocolate tastings are—reviewers rave about guides like Fabio, who is both friendly and full of interesting stories—and that it pairs the sweet treats with a local wine, Barolo Chinato, turning the experience into a harmonious blend of flavors. It’s also great value considering the variety of chocolates and drinks included for around $50, which makes a sophisticated, fun afternoon accessible.
A possible drawback is that the tour covers quite a bit in just 1.5 hours, so if you’re a slow walker or prefer a more leisurely pace, it might feel a bit brisk. Also, for those with severe nut allergies, be aware that hazelnuts are a key ingredient in many chocolates like Gianduiotto. But the tour does offer vegetarian and lactose-free options if you let the guide know in advance.
Key Points / Takeaways

- Authentic Turin: The tour highlights the city’s role in Italy’s chocolate history, with stops at historic cafés and renowned chocolatiers.
- Expert Guides: Guides like Fabio and Giovanni deepen the experience with engaging stories and generous chocolate samples.
- Traditional Drinks: Starting in a historic café with Bicerin or Marocchino adds a genuine local flavor.
- Diverse Chocolate Tasting: From Gianduja and Cremino to premium dark chocolates, the variety is impressive and educational.
- Wine Pairing: The pairing with Barolo Chinato elevates the tasting, showcasing a regional specialty that complements the chocolates.
- Walking & Sightseeing: The route combines taste with scenic views of Turin’s main landmarks, including Piazza Vittorio Veneto and the Gran Madre church.
Exploring Turin’s Chocolate Heritage in 1.5 Hours

A visit to Turin isn’t complete without indulging in its famous chocolates, especially Gianduja, a hazelnut-chocolate blend born here in the 19th century. The tour starts at Caffè Elena, a historic spot in Piazza Vittorio Veneto, where your guide will introduce you to the city’s importance in Italy’s culinary story. You’ll sip on a Bicerin—a layered coffee, chocolate, and cream drink that’s been a Turin favorite since the 1800s—setting a genuine tone for the whole experience.
From there, the walking tour weaves through the city streets, stopping at notable landmarks like the Gran Madre di Dio church. These quick sightseeing moments add context to your tasting, making it more than just candy sampling. A highlight is the hidden boutique, Chocolate7, where the owner Giovanni, a walking encyclopedia of all things chocolate, welcomes you with open arms. It’s clear that in Turin, chocolate isn’t just a treat but a craft deeply woven into local identity.
The tasting menu is carefully curated. You’ll try six different chocolates, including traditional Giandujotto and Cremino, along with some select dark chocolates made from the world’s finest cocoa—only about 10% of global production qualifies as “premium” or organic bean-to-bar. The chocolates are organic, which adds a sense of quality and authenticity. Reviewers like Caroline mention how personalized the tastings were, noting guides like Fabio “curated this tour himself,” making it a flexible and engaging experience.
One of the most memorable parts is pairing these chocolates with Barolo Chinato, a sweet, aromatic wine from the Piedmont region, which many say pairs perfectly with the chocolates. The guide will share stories about this local wine and why it’s such a natural partner. Mary Beth’s review captures this well, describing Giovanni’s generosity with samples and how the boutique is “heaven on earth.”
The tour wraps up at Bistrot Turin, where you can relax with a final sip or perhaps a last chocolate. For just under $50, you get a comprehensive tasting, a fascinating walk through Turin, and a glimpse at its storied chocolate craftsmanship. The small group size—limited to ten participants—means you’ll get plenty of attention and the chance to ask questions.
Taste buds happy? More delicious discoveries we love in Turin
Who Is This Tour Perfect For?

This experience is ideal for couples looking for a romantic afternoon, families wanting a sweet cultural break, or small groups of friends eager to indulge and learn. It’s particularly suited for those who value authentic, locally rooted experiences, and who enjoy pairing food with regional wines. If you love chocolate and want to understand its role in Italian history and culture, this tour delivers both substance and enjoyment.
However, if you have nut allergies or prefer a more leisurely pace, you’ll want to communicate those needs beforehand. Also, it’s a walk under the porticoes—so even on rainy days, you’re covered—and the guide will adapt accordingly.
Price and Value

At around $48.97 per person, this tour offers good value. You’re getting a guided walk, multiple tastings, historical insights, and a regional wine pairing—all in just 1.5 hours. The inclusion of high-quality, organic chocolates and the personalized touch from guides like Fabio or Giovanni makes it stand out. The reviews consistently praise the guides’ knowledge and friendliness, adding to the feeling that you’re more than just a tourist—you’re a guest enjoying a local tradition.
Logistics: What to Expect

The meeting point at Piazza Vittorio Veneto is easy to find, right in the heart of Turin’s scenic area. The tour lasts about 1.5 hours, and check-in times vary, so it’s best to confirm when booking. The small group format (up to ten people) helps keep the experience intimate and engaging, giving you ample opportunity to ask questions and get personalized recommendations.
The tour includes a one drink of Bicerin or Marocchino (or a city ice cream if you prefer), alongside the chocolates. The walk covers just enough ground to keep things lively but not exhausting. Since the tour runs rain or shine, and all walks are under porticoes, weather rarely dampens the mood.
Final Thoughts: Is It Worth It?

For chocolate lovers, this tour provides an authentic taste of Turin’s confectionery traditions alongside a scenic city walk. The combination of expert guides, high-quality chocolates, and regional wine makes it a well-rounded, memorable experience. It’s a smart choice for those wanting a taste of local culture without a long commitment—perfect for an afternoon interlude.
The tour’s focus on regional specialties means you’re not just tasting chocolate—you’re learning about its roots and the people behind it. The guide’s storytelling and the generous samples ensure you leave full of both knowledge and sweetness.
If you’re in Piedmont and want to indulge in Italy’s chocolate capital, this experience offers a genuine, flavorful way to spend your time. Just come hungry, ready to learn, and prepared for a delightful taste adventure.
Here are more great tours and experiences we've reviewed in Turin
- Chocolate and Sweets Tour Turin – I EAT Food Tours & Events
- Turin Guided Food Tour With Chocolate and Wine Tasting
- Turin Sweet & Chocolate Tour – Do Eat Better Experience
- Chocolate Made in Piedmont: Guided Tour with Tastings
- Turin Chocolate Tasting Walking Tour
- Guided Tour of the Chocolate Factory: Tasting Included
FAQ

Is this tour suitable for vegetarians or those with lactose intolerance?
Yes, the tour offers vegetarian and lactose-free options, but you should inform your guide at the start to ensure accommodations.
What’s included in the price?
You get one drink (Bicerin or Marocchino), six different chocolates, and a wine pairing with Barolo Chinato. The tour lasts about 1.5 hours with a live guide.
Where does the tour start and end?
It begins at Piazza Vittorio Veneto 5/B outside Caffè Elena and concludes back at the same meeting point.
Are tips included?
No, gratuities are not included but are appreciated if you enjoyed the experience.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is the tour suitable on rainy days?
Absolutely—it’s designed to be walkable under porticoes, so rain doesn’t spoil the fun.
How many people are in each group?
Groups are limited to 10 participants to keep things personal and engaging.
How much walking is involved?
It’s a light walk, covering main landmarks and hidden spots, ideal for those with moderate mobility.
Do I need to book in advance?
Yes, as this popular tour fills up quickly, especially during peak seasons.
What’s the main highlight?
Many reviews highlight the guide’s knowledge, and the pairing of chocolates with Barolo Chinato as standout moments.
The Turin Chocolate Tasting Experience offers a delicious, authentic glimpse into Piedmont’s sweet traditions, perfect for curious travelers eager to indulge and learn.
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Not for you? Here's more things to do in Turin we have recnetly reviewed
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- Turin: Local Wine Tasting in the Heart of the City
- Turin: Home Restaurant or Cooking Class with Locals
- Torino: FIAT Historic Museum and Lingotto District Tour
- From Turin: Barolo & Barbaresco Tasting Tour
- Turin Express Walking Tour
- Turin: Private City and Egyptian Museum Skip-the-Line Tour
- The Turin Chocolate Factory Guided Tour & Tasting
- Turin Walking Tour & Traditional Cooking Class with Wine
- Turin: 2-hour Best Intro Walking Tour with a Local
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- Turin: Guided Sightseeing Walking Tour
