If you’re looking for an adventure that combines early mornings, spectacular scenery, and a touch of local expertise, this Sunrise Tour at Pico do Areiro might just be what you need. Offered by Hit The Road Madeira, this half-day 4×4 experience takes you up to Madeira’s third-highest peak to witness the sunrise above the clouds. It’s a small-group excursion, limited to just six participants, which means you’ll get personalized attention and a more intimate taste of the island’s natural beauty.
What I find especially appealing is the chance to beat the crowds and see the landscape in a peaceful, unspoiled moment of the day. The guides, like Nuno, are praised for their knowledge and friendly demeanor, adding a layer of warmth to the early wake-up call. The experience isn’t just about the sunrise; it’s also about the quiet thrill of being on the island’s highest points before most travelers are even out of bed. The tour includes a scenic drive in a Land Rover Discovery 4×4, which adds a bit of adventure to the journey, particularly on the sometimes rugged mountain roads.
One possible consideration is the weather. As with any sunrise adventure, the best views depend heavily on clear skies. The guides do their best to pick backup spots like Pico do Facho or Ponta São Lourenço if clouds obscure the sunrise at Pico do Areiro, but it’s worth setting expectations that nature can be unpredictable. Still, even on overcast days, the cool air and peaceful mountain atmosphere make it worthwhile.
This tour offers a memorable slice of Madeira’s natural splendor, especially for those who enjoy early mornings, scenic drives, and authentic experiences away from the bigger tourist crowds. It’s a bit of an investment at $69 per person, but considering the guided expertise, exclusive locations, and the chance to start your day with a truly special view, many travelers find it well worth the price.
Key Points / Takeaways

- Early mornings deliver the best sunrise views: Be prepared for a 4 AM or early start, but it’s a small price for such a spectacular moment.
- Small group size enhances the experience: Limited to six participants, making it a personal, relaxed outing.
- Expert guides like Nuno make a difference: Knowledgeable, friendly guides who add context and humor.
- Flexible backup spots ensure you still get a great view if weather conditions aren’t perfect**.
- The drive in a Land Rover Discovery 4×4 adds a rugged adventure element, perfect for exploring mountain roads.
- Inclusive pickup in Funchal makes logistics simple: No need to worry about transportation or navigating yourself.
- Pro tip: Bring warm clothes, since it can be chilly and windy at higher elevations, even in the summer.
- This experience is adults-only, making it ideal for couples and adventurous friends looking for a quieter, more personal tour.
Exploring the Experience: A Detailed Look

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The Magic of the Early Morning Rise
For many travelers, the allure of this tour lies in the chance to see the sunrise above the clouds. As one reviewer, Luisa-Christie, described, “Watching the sun rise above the clouds and give life, light and love to everything it touches is one of life’s best rewards.” There’s a certain serenity that comes with being up before the world wakes—birds singing, cool air on your face, and a panoramic view glittering with the first light.
You’re picked up in Funchal, usually early in the morning, and driven in a comfortable Land Rover Discovery 4×4. The route takes you up to Pico do Areiro, the third-highest peak on the island, at over 1,800 meters. This high vantage point offers a prime spot to witness the dramatic color changes as the sun peeks through the clouds. Being above the cloud layer is often spectacular, with vivid reds, oranges, and pinks flooding the sky—a sight that sticks with you long after the tour ends.
The Importance of a Guide Like Nuno
Having an experienced guide like Nuno makes a noticeable difference. Not only does he expertly navigate the sometimes tricky mountain roads, but his local knowledge and friendly manner enhance the whole experience. As Luisa-Christie noted, “My guide Nuno was lots of fun, and very knowledgeable.” His insights add layers of meaning to the scenery, making the journey educational as well as beautiful.
The Backup Spots and Weather Considerations
Since weather can be unpredictable, the tour doesn’t guarantee perfect sunrise views every time. The guides have several backup locations, such as Pico do Facho or Ponta São Lourenço, each with its own unique charm. Emma, another happy customer, mentioned that “we were very fortunate to have a beautiful sunrise at Pico Do Areiro,” but even if clouds obscure the main view, the experience remains worthwhile. Expect to be flexible and prepared for the possibility that the weather might not cooperate.
Post-Sunrise Activities and Comfort
After the sunrise, the tour isn’t over. You’ll typically go for a brief hike, enjoy some local coffee, and then continue exploring the island’s more remote spots. Most of the time, you’ll find yourself alone at these elevated viewpoints, as most travelers are still enjoying breakfast or sleeping in. The tour usually returns just before the hotel breakfast shift ends, or if you’re staying in an Airbnb, they’ll drop you off at a favorite brunch spot in Funchal.
Who Will Enjoy This Tour?
This experience is best suited for adventurous adults who appreciate natural beauty, comfortable in a small group, and looking for an early-morning thrill. It’s not designed for children under 10, those with mobility issues, or travelers looking for a leisurely, all-day tour. The $69 price tag, when considering the guide expertise, transportation, and exclusive views, offers good value for a meaningful start to your Madeira visit.
Price, Logistics, and Overall Value

At $69 per person for around four hours, this tour is an investment in a memorable moment that many travelers rate highly. The small group size (limit of six participants) means you’ll get more personalized attention, which is appreciated in a landscape that deserves patience and space. Plus, the hotel pickup in Funchal simplifies logistics—no need to worry about transportation or parking.
While the tour doesn’t include food or drinks, the experience’s focus on the sunrise and mountain scenery makes the price seem fair. Keep in mind that you’ll want to bring warm clothes and cash for any additional snacks or souvenirs.
Final Thoughts on Practicality and Authenticity
For those seeking a genuine, off-the-beaten-path experience, this tour offers just that. It’s more than just a sunrise view—it’s about experiencing Madeira’s quiet, high-altitude magic in a small, relaxed group. The guides’ local knowledge and the chance to see the island from its highest points make this a strong choice for nature lovers and early risers alike.
Summary: Who’s This Tour For?

If you’re a couple, solo traveler, or family with older children craving an authentic and peaceful start to your day, this tour fits the bill. It’s perfect for those who value expert guidance, exclusive scenery, and the thrill of watching the sun rise above the clouds. It’s a worthwhile splurge if you’re after a memorable, personal moment with nature that leaves you with lasting images of Madeira’s stunning landscape.
FAQ

What is the starting time for this tour?
Check the availability to see the specific starting times, which vary depending on the season and weather conditions.
Is hotel pickup available?
Yes, pickup is included for all hotels and holiday rentals within Funchal. Locations outside of Funchal may incur extra fees or might not be available.
How long does the tour last?
The tour runs approximately 4 hours, typically starting very early in the morning to catch the sunrise.
What should I bring?
Comfortable shoes and warm clothing are essential, especially since it can be quite cold and windy at higher elevations. Cash is also recommended for extras.
Are children allowed?
This tour is adults-only, so children under 10 are not suitable.
Is transportation included?
Yes, transportation in a Land Rover Discovery 4×4 is included, along with the hotel pickup.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
What weather conditions should I expect?
Weather can be unpredictable; backup spots are available if clouds obscure the sunrise, but clear skies are ideal for the best views.
Is the tour suitable for people with mobility issues or wheelchairs?
No, it is not suitable for those with mobility impairments or wheelchair users, due to the nature of mountain roads and hiking.
In essence, this sunrise tour offers a quiet, scenic, and expertly guided experience that’s perfect for those wanting to start their Madeira day with a truly memorable natural spectacle. If you appreciate authentic moments, expert guides, and stunning views, it’s a worthwhile addition to your Madeira itinerary.
More Morning in Madeira
- Pico Do Arieiro Pico Ruivo Sunrise or Morning Hike Transfers
- Madeira: Sunrise at Pico do Arieiro & Hike Larano trail
- Madeira: Private Sunrise & Hike + Optional Breakfast Picnic
- Madeira: Sunrise Tour with Hotel Pickup
- Funchal: Private Sailing Sunrise, Sunset & Moonlight Cruises
- Funchal: Sunrise Pico do Arieiro & Ruivo/Larano HikeTransfer
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