When I read about the Shore Excursion Santana – Northeast 4×4 tour in Madeira, I was immediately intrigued by its promise of an authentic and scenic journey through the island’s less-traveled east. Priced at around $74.52 per person and lasting nearly 8 hours, this tour offers a chance to see Madeira’s natural beauty, historic villages, and off-road tracks — all with the convenience of pickup and drop-off right at the cruise terminal. What makes this experience stand out is its intimate setting (small groups up to 8), knowledgeable guides, and the chance to explore areas that often escape the usual tourist routes.
Two specific aspects really caught my eye. First, the way the tour combines stunning viewpoints and off-road adventures with cultural stops like tiny villages and local factories. Second, the high praise from previous travelers, especially for the guide, Leno, who is noted for being informative and engaging. This suggests you’ll get not just a scenic ride but also meaningful insights into Madeira’s history, flora, fauna, and gastronomy. One thing to consider, though, is that the tour is quite full with scheduled stops, so if you’re after a very laid-back, unstructured day, it might feel a bit rushed at times — but that’s a minor point for those eager to big-view, big-culture experience.
Key Points
- Authentic off-road adventure: A great way to discover Madeira’s hidden landscapes away from the main roads.
- Expert guides: Knowledgeable guides like Leno enhance the journey with local stories and tips.
- Diverse stops: From traditional villages and water mills to viewpoints and rum factories, each stop offers a glimpse into local life.
- Stunning vistas: Expect breathtaking views of sea cliffs, valleys, and old terraces built by generations of farmers.
- Family-friendly: Suitable for most ages, with children needing to be accompanied by an adult.
- Value for money: With included transportation, small group size, and knowledgeable guides, it’s an excellent way to maximize your Madeira shore time.
An In-Depth Look at the Northeast 4×4 Tour
This tour is a delightful way to stretch your legs and your camera shutter, making the most of your limited time in Madeira. It’s set up as a full-day experience, typically lasting about 7 to 8 hours, with pickup and drop-off directly at the cruise terminal. Its small-group format (up to 8 participants) means it’s intimate enough to foster friendly conversations and personalized attention from the guide, who will share stories and insights about each location.
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Transportation and Vehicle
Traveling in an open-top 4×4 vehicle makes this journey stand out. Imagine bouncing over rugged off-road tracks, feeling the wind and sun on your face, all while enjoying spectacular views that are often hidden behind the tourist buses. This setup allows you not just to see, but to feel Madeira’s natural environment—the native forests, terraced valleys, and dramatic sea cliffs. The guide will navigate old roads, farmer tracks, and scenic off-road routes, giving you access to vistas and areas your typical bus tour might miss.
The Itinerary Breakdown
The adventure begins at 8:30 am, starting with a pickup service at the cruise terminal. The first stops—São Vicente, Ponta Delgada, and Boaventura—are all free to access and provide a great introduction to local life. São Vicente, famous for its volcanic origins, sets the tone, while Ponta Delgada offers coastal scenery and a quiet charm. Boaventura gives you a glimpse into traditional Madeira village life with its simple houses and local vibe.
The most anticipated stop is Santana, renowned for its characteristic thatched-roof houses. Here, you’ll have about 45 minutes to walk around and soak in the scenery. The tour also includes a brief visit to the Casas Típicas de Santana, where you can admire the classic architecture—though note that entry isn’t included here, so plan to just admire from outside.
Additional stops include Porto da Cruz, with its sugarcane and rum history, and Caniçal, a small fishing village with scenic charm. The quick stop at Ponta de São Lourenço offers a dramatic stretch of coast, famous for striking rock formations and rugged landscapes, perfect for a quick photo with the sea as a backdrop.
What’s Included and What’s Not
Your fare covers local taxes, pickup/drop-off at the cruise terminal, and the expertise of a local guide. The tour is designed to be highly accessible, with nearly all stops free of charge, and the guide helps you understand the significance of each site—making it more than just a sightseeing ride.
Lunch, however, is not included, giving you the flexibility to choose your preferred spot or snack at one of the local cafes. This can be a plus, allowing you to sample Madeira’s cuisine or simply relax with a quick bite on your own schedule.
Authentic Experiences That Shine
What’s clear from reviews is the quality of the guide, particularly Leno, who is praised for being informative and engaging. One traveler fondly noted how Leno brought Madeira to life with interesting stories you wouldn’t get on a typical tour.
The off-road aspect and visits to tiny villages where time seems to have slowed down are loved by travelers seeking authentic local flavor. The traditional houses with thatched roofs and the old water mill provide perfect photo opportunities, and the stops at rum factories give a taste of Madeira’s famous spirit.
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Views, Culture, and Adventure
The main draw of this tour is the combination of jaw-dropping landscapes and culture. Expect to see seaside cliffs that seem to drop into the ocean, terraced fields carved into the mountainsides, and charming villages where residents maintain age-old traditions. The off-road drive adds a sense of adventure that elevates the experience beyond a standard sightseeing bus.
The Value Proposition
At just over $74, the tour offers excellent value. It’s a comprehensive day that covers a good stretch of the east, provides transportation in a comfortable and exciting vehicle, and includes the expertise of a local guide. Plus, with the flexible cancellation policy, you can book with confidence knowing you can cancel up to 24 hours in advance for a full refund.
Who This Tour Is Best For

This is a perfect pick for travelers who want a deep, scenic, and cultural look at Madeira’s northeast. It’s ideal for those who enjoy small-group adventures with a guide who can personalize the stories and point out things you might miss alone. If you’re interested in off-road exploring, panoramic vistas, and authentic village life, this tour checks all those boxes.
Families with children will appreciate the manageable pace and the outdoor fun, while solo travelers or couples seeking an active yet relaxed day will find this a memorable way to experience Madeira’s natural beauty. Keep in mind, the tour is quite packed with stops, so if your idea of a perfect day involves a more leisurely pace, you might prefer a less structured option.
Final Thoughts

In essence, the Santana – Northeast 4×4 tour offers a rich blend of scenic grandeur, local culture, and off-road adventure. It’s a chance to see Madeira from a perspective that many travelers miss—up close with nature and community. The guides, especially Leno, make the experience special by sharing their knowledge and enthusiasm, turning a sightseeing trip into a storybook journey.
Whether you’re an avid photographer, a culture lover, or simply someone eager to see the island’s less crowded spots, this tour offers a superb value. It’s well-suited for those who appreciate small groups, authentic experiences, and breathtaking scenery—all within a full day of exploration that leaves you with lasting memories.
FAQ
Is transportation included?
Yes, pickup and drop-off at the cruise terminal are included, making it very convenient for shore visitors.
What is the group size?
The small group size is limited to 8 passengers, ensuring a more personalized experience.
Is food included in the tour?
No, lunch is not included, giving you the flexibility to explore local cafes or pack your own snack.
When does the tour start?
The tour starts at 8:30 am, so arriving on time is important to get the most out of the day.
How long does the tour last?
It is approximately 7 to 8 hours, giving ample time for all the stops and scenic drives.
Is the tour suitable for children?
Yes, most travelers can participate, but children must be accompanied by an adult.
This Santana Northeast 4×4 tour genuinely offers a well-rounded, memorable introduction to what makes Madeira special—stunning landscapes, warm villages, and expert guides who bring it all to life.
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