A private trip through the heart of Crete offers a wonderfully intimate way to experience this island’s lesser-known treasures. Thanks to Cherry Travel, this 9-hour journey combines charming villages, organic wine, a scenic picnic, and a refreshing dip at Matala Beach—all tailored for a small group of up to three people.
What makes this tour special? First, the personalized attention from a highly skilled guide ensures you get genuine insights without the typical tourist crowds. Second, the focus on authentic Crete — from Roman tombs in a mountain village to organic wines from a family-run domaine — creates a surprisingly rich cultural and sensory experience.
One consideration? The price of just under $700 for a group of three might seem steep for some, but when you consider the private nature, the quality of local food and wine, and the exclusive access to scenic spots, it’s a fair value for travelers craving depth over distance.
I really appreciate how this tour offers a blend of natural beauty, historical intrigue, and culinary delight, all wrapped in a relaxed, authentic atmosphere. It’s a journey designed for those who want a meaningful taste of Crete — away from the usual crowds, and into the island’s heart.
Key points / Takeaways
- Authentic villages and archaeology: You’ll visit Agia Varvara, a mountain village with Roman tombs and a glimpse of local life.
- Genuine organic wine tasting: The visit to Zacharioudakis Domaine is a highlight, showcasing traditional, sustainable viticulture.
- Scenic picnic spot: Under a large plane tree near a gentle river, you’ll enjoy local cheese, olives, and rusks paired with house white wine.
- Beautiful, secluded scenery: The tour includes stunning views of ancient vineyards and peaceful rural landscapes.
- Relaxing beach finale: Matala Beach with its iconic caves offers a chance to swim and dine by the sea.
- Personalized and flexible: As a private tour, your guide can tailor recommendations and spend quality time exploring at your pace.
Entering the Village of Agia Varvara

Your day begins in Agia Varvara, a mountain-surrounded village known for archaeological discoveries and traditional charm. Walking around, you’ll notice ancient Roman tombs, which hint at the area’s historical significance. It’s the kind of place where locals still hang out in tavernas, and the atmosphere feels genuine.
I loved the slow pace here, as you get to see how life in rural Crete still revolves around community and tradition. After a stroll, you’ll settle under a large plane tree by a quiet river. It’s an idyllic picnic setting that’s often praised in reviews, with peacocks wandering freely — a quirky detail that adds charm and a sense of being in a private, untouched spot.
The picnic includes Cretan wine, cheese, olives, and rusks, giving a real taste of local flavors. Drinking house wine in such a peaceful setting, surrounded by nature, makes the simple feel special. One guest noted that the tranquility of the village and the chance to chat with Elena, the guide, made the experience stand out.
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Sampling Organic Wines at Zacharioudakis Domaine

After soaking in the village atmosphere, the journey continues to Zacharioudakis Domaine, situated in the most ancient wine-growing area of Crete. The winery is perched with breathtaking views of rolling vineyards and distant mountains, providing a stunning backdrop to your wine tasting.
Here, you get to sample genuinely organic wines produced by a family dedicated to sustainable practices. This is a rare chance to taste wine made without chemicals, highlighting Crete’s long tradition of wine-making. The guide’s knowledge about the local viticulture, combined with the tasting experience, turns a simple glass into a lesson in authenticity.
Guests have described the winery as a place where the wine is a real reflection of Crete’s terroir — earthy, flavorful, and made with care. The tasting fee is €20 per person, but many find the experience well worth it—especially considering the chance to ask questions and learn about organic farming.
The Scenic Drive and the Magic of Matala Beach
From the winery, your trip heads south to Matala Beach, a legendary stretch of shoreline famous for its caves and hippie history. The cliffs and caves are visually stunning, and many reviewers appreciate the mix of natural beauty and cultural significance.
Once there, you can swim in the Libyan Sea’s clear waters, which are refreshingly warm and perfect after a day of exploration. The beach is lined with fish taverns, offering fresh seafood and local dishes like Cretan lamb chops.
You might find the beach a bit crowded during peak season, but the caves and surrounding cliffs provide plenty of spots for solitude. Enjoying a seaside dinner with fresh fish or olives — or just relaxing on the sand — rounds off a memorable day.
Practical Details and What You’ll Enjoy
The tour’s 9-hour length makes it a full day, but the pace remains relaxed and flexible. Pickup is offered, and the vehicle is air-conditioned with USB sockets, ensuring comfort and convenience. The small group size means you get personalized attention, and the guide can offer local tips on restaurants and attractions beyond the tour itself.
Cost-wise, the $694.56 per group includes the winery visit, picnic lunch, bottled water, and a knowledgeable guide. The wine tasting itself costs €20 extra per person, which many say is a worthwhile expense to deepen their understanding of Cretan wine.
The tour is designed for active, curious travelers who enjoy a mix of history, nature, and gastronomy. Family travelers with children over the age of few might appreciate the flexibility and the child booster seats available on request.
Who Will Love This Tour?

This experience is ideal for those seeking authentic, off-the-beaten-path moments with a personal touch. If you’re a couple or small group wanting to explore Crete’s rural heart, enjoy good wine and food, and relax in tranquil scenery, this tour hits the mark. It’s particularly suited for travelers interested in sustainable agriculture, history, and local culture.
It’s less suited for travelers looking for a quick, superficial overview or those on a tight schedule. The focus is on quality, detail, and meaningful experiences rather than ticking off a long list of sights.
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The Sum Up

This private tour through Crete’s interior offers a rare chance to connect with the island’s authentic soul. From the ancient Roman tombs in a mountain village to the organic winery and the legendary caves of Matala Beach, it covers a lot of ground without feeling rushed. The emphasis on local traditions, ecological practices, and genuine hospitality makes it a valuable experience for travelers craving depth.
While it isn’t the cheapest option, the personalized attention, exclusive access, and memorable scenery justify the price for those looking for a meaningful, stress-free day. You’ll leave with not just photos, but a real sense of Crete’s landscapes, flavors, and stories.
Ideal for couples, small groups, or anyone wanting to see Crete beyond the usual tourist spots, this tour will enrich your understanding of the island and create lasting memories.
FAQ

Is this tour suitable for children? Yes, child booster seats are available upon request, making it family-friendly for those with little ones.
How long is the total tour? The experience lasts approximately 9 hours, including travel, stops, and activities.
What’s included in the price? The tour covers a guided visit, picnic lunch with wine, bottled water, and the winery tasting.
Can I cancel if my plans change? Yes, free cancellation is available up to 24 hours before the start, with a full refund.
Is the tour private? Absolutely, only your group will participate, allowing for a more personalized experience.
What should I wear? Comfortable clothing and shoes suitable for walking, plus swimwear if you plan to swim at Matala Beach.
Are meals included? A picnic lunch is included, but dinner at the beach taverns is not; you can choose to dine there after swimming.
What’s the best time of year for this tour? Most travelers find spring and early autumn ideal, when the weather is warm but not too hot.
How do I get to the meeting point? Pickup is offered from your hotel or designated location, making logistics straightforward.
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