Introducing a unique way to explore Puglia – this private guided tour in a vintage Fiat 500L whisks you through the picturesque hills of the Itria Valley, visiting three of its most enchanting towns. Offered in English, German, and Italian, this experience combines cultural discovery with a touch of nostalgia, driven by a passionate local guide. The tour’s highlight is the charming vintage Fiat, which makes the journey feel like stepping into a classic Italian film.
What I love most about this experience is how personal and intimate it feels; with only up to three guests per group, you’ll get personalized attention from a certified local guide who really knows his stuff. Plus, the combination of scenic drives, authentic villages, and local food tastings ensures that your day is both visually stunning and richly flavorful.
One potential consideration is that the tour isn’t fully air-conditioned, so if you’re sensitive to the heat or traveling in peak summer months, it’s worth planning accordingly. Still, the open-top Fiat and small group size guarantee a breezy, engaging adventure. This tour is perfect for travelers who value authentic experiences over cookie-cutter sightseeing, especially those eager to see Italy’s countryside in style.
Key points / Takeaways

- Vintage Fiat Experience: Riding in a 1972 Fiat 500L gives you a nostalgic yet comfortable way to explore the region.
- Personalized Guided Service: With a certified local guide, you get a tailored experience full of stories and insights.
- Authentic Pugliese Towns: Ostuni, Cisternino, and Martina Franca showcase Italy’s true charm with their colorful streets, whitewashed houses, and medieval elegance.
- Local Food and Wine: Enjoy a culinary stop in a family-run spot, sampling regional delicacies and wines that highlight Puglia’s cuisine.
- Flexible & Private: The tour is exclusive to your group, ensuring an intimate and flexible experience, with pickup included from Martina Franca.
- Deep Cultural Connection: The guide’s knowledge and storytelling make the towns’ traditions and history come alive.
Exploring the Itria Valley in Style

I love the way this tour combines a sense of adventure with genuine culture. Starting from Martina Franca, a town famous for its Rococo architecture and timeless elegance, you’ll head towards Ostuni, often called the “White City” for its striking whitewashed buildings that shimmer under the sun. The 60-minute visit here is just enough to soak in the atmosphere, stroll the narrow streets, and indulge in a food and wine tasting that highlights local specialties.
What makes Ostuni particularly memorable is its panoramic views. From the hilltop vantage point, you get sweeping vistas over the olive groves and the Adriatic Sea beyond. It’s a great spot to take some photos and savor the relaxed pace of Puglia life. As one reviewer noted, Grazia, the guide, “brought the history and beauty of the area to life,” making the visit more than just a cursory look.
Next, the route takes you to Cisternino, a village that feels like stepping into a medieval postcard. The 1.5-hour visit offers a walk through narrow streets lined with white houses adorned with flowers and external stairs that evoke a timeless charm. It’s easy to see why travelers find it “typical medieval style” so enchanting. Here, the focus is on the ambiance, with plenty of photo opportunities and a chance to explore before enjoying another food stop.
Cisternino’s reputation for its local culinary traditions is well-earned. Many visitors comment on the quality of the food and wines sampled during this stop, often describing it as “delicious” and full of authentic flavors. Grazia’s storytelling makes this part of the trip especially memorable, as she shares insights into regional customs and culinary history.
The final stop is Martina Franca, a town renowned for its elegant Rococo architecture. Staying here for an hour lets you appreciate the town’s grandeur, with its well-preserved historical center and lively atmosphere. As one reviewer put it, “Grazia is truly the complete guide,” demonstrating her professionalism and knack for selecting interesting places to visit.
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The Experience of a Lifetime in a Vintage Fiat

The vintage Fiat itself is a highlight. Riding in a classic 1972 Fiat 500L is like stepping back in time, and the reviews reflect how much this adds to the charm. One traveler described it as “a romantic and fun experience,” which perfectly captures the nostalgic appeal. Grazia, the guide, is frequently praised for her friendliness and passion, making the journey feel like a chat with an old friend rather than a formal tour.
This tour isn’t just about sightseeing; it’s about experiencing the special atmosphere of Puglia and feeling part of its traditions. The guide’s stories, local tips, and the scenic drives combine to create a memorable day. The small group size ensures you’re not lost in a crowd, and the private nature of the experience means you can tailor the stops a bit if needed.
The culinary component deserves a special mention. The lunch in authentic locations, with tastings of local products, elevates the experience from simple sightseeing to a culture. Reviewers rave about the food and wines, calling them “delicious” and “authentic,” which is exactly what you want when exploring a region famous for its gastronomy.
Practical Details and Logistics

At $578.22 for up to three people, this tour offers remarkable value considering the personalized service, private vehicle, and intimate access to three beautiful towns. The duration of about 5.5 hours makes it a manageable day, especially as it’s designed for small groups, ensuring you get plenty of attention.
The tour starts at 9:00 am from Via Leone XIII in Martina Franca, with pickup included—an important convenience for travelers unfamiliar with local transport. The drive between towns is relatively short, ranging from 30 to 60 minutes, giving you ample time to explore each stop without feeling rushed.
One aspect to consider is that air conditioning isn’t included in the vintage Fiat, which might be a concern if you’re visiting during the hot months. The open-top car does allow for a breezy ride, but if you’re sensitive to heat, you might want to plan for early spring or autumn visits.
Booking well in advance (average 44 days ahead) is recommended, as this is a popular experience for those seeking a personalized, authentic taste of Puglia. The flexible cancellation policy offers peace of mind, allowing you to cancel up to 24 hours in advance for a full refund.
Who Is This Tour Best For?

This experience is ideal for couples or small groups who want a relaxed, personalized exploration of Puglia’s highlights. It’s perfect if you’re passionate about authentic towns, good food, and vintage charm. If you’re a fan of storytelling, scenic drives, and savoring regional flavors, this tour will hit the spot. It’s especially suited for those who don’t mind a bit of heat and appreciate a more intimate, less commercialized way of traveling.
It’s less suitable if you’re looking for a rigid, no-frills sightseeing day or traveling with very young children who might be sensitive to the vintage car’s open design. Also, if you prefer fully air-conditioned transport, this may not meet your expectations.
FAQ

Is pickup included in the tour?
Yes, pickup is offered from Martina Franca, making it easy to start your day without worrying about transportation.
How long does the tour last?
The experience lasts approximately 5 hours and 30 minutes, covering three towns with time for sightseeing and tastings.
What is the maximum group size?
The tour is private, with only your group participating, which ensures a more personalized experience.
Are food and wine included?
Yes, a culinary stop with tastings of local products and wines is part of the experience, in an authentic family-run setting.
What languages are available?
The tour is available in English, German, and Italian, providing options to suit most travelers.
Is the vintage Fiat air-conditioned?
No, the Fiat does not have air conditioning, but the open-top design provides natural ventilation and a fun, breezy ride.
How far in advance should I book?
On average, this tour is booked 44 days ahead, so early booking is recommended to secure your preferred date.
Can I customize the stops?
Given the private nature, you can discuss preferences with your guide, but the itinerary is designed to showcase key highlights.
What is the cancellation policy?
You can cancel up to 24 hours in advance for a full refund, offering flexibility if your plans change.
To conclude, this private vintage Fiat tour of Puglia’s Itria Valley offers a charming, immersive way to explore Ostuni, Cisternino, and Martina Franca. With attentive guides, authentic food tastings, and a nostalgic ride through lush landscapes and classical towns, it’s a memorable experience for those eager to connect deeply with Puglia’s culture and scenery. Perfect for lovers of history, food, and vintage cars, this tour promises a heartfelt slice of Italy that you’ll carry home in your memories.
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