A Closer Look at the Nuremberg WWII and Sportswear Factory Outlet Tour
This private tour offers a fascinating combination of history and retail therapy, perfect for travelers eager to learn about Nuremberg’s WWII past while also discovering the origins of iconic sports brands Adidas and Puma. The experience is well-paced, typically lasting around four to five hours, and includes private transportation and expert guiding, removing the stress of navigating public transit. Visitors get to explore the Zeppelinfeld, once a site of Nazi rallies, and then head to the Adidas and Puma factory outlets, where they can shop directly from the headquarters.
What I particularly appreciate about this tour is the personalized attention from a knowledgeable guide, which ensures you can ask questions and delve deeper into the site stories. The convenience of private transport makes the day smooth and comfortable, especially after visiting emotionally charged WWII sites. Plus, the shopping stops at the factory outlets are a great bonus, offering discounts on authentic products from two legendary sportswear brands.
One potential consideration is the price point of $187.53 per person, which may seem high for some, especially since entry to the sites is free. However, when you factor in the guided experience, transportation, and exclusive shopping access, many will find this to be a good value for a well-rounded, insightful half-day.
Key Points / Takeaways

- Private transportation simplifies logistics, making the day stress-free and comfortable.
- Expert guides like Suzart Tour’s guides are praised for their knowledge and engaging manner.
- The Zeppelinfeld provides a powerful glimpse into Nuremberg’s WWII and Nazi rally history.
- Visiting Adidas and Puma outlets offers authentic shopping experiences with factory direct discounts.
- The tour is well-suited for history buffs and sportswear enthusiasts alike.
- Booking in advance (46 days on average) ensures you secure a spot for this popular experience.
Exploring Nuremberg’s WWII Past at Zeppelinfeld

The first stop, Zeppelinfeld, is a site that packs a punch. Once a grand stage for Nazi rallies, walking through it now feels like stepping into a chapter of history that shaped the 20th century. The 2-hour visit is free, but the tour’s guide makes the experience engaging, explaining how the grounds functioned during the Nazi era. You’ll get an understanding of the scale and purpose of the rallies, which helps put the broader picture of WWII into perspective.
Several reviewers have expressed appreciation for their guides, with one mentioning that Suzart’s guide was “so knowledgeable and a fun guy to be with.” The site itself is evocative — wide open spaces with impressive architecture, like the grandstand and the vast parade ground, all of which lend a stark reminder of propaganda and power.
You can also read our reviews of more tours and experiences in Nuremberg.
Visiting the Adidas and Puma Factory Outlets

The second major highlight is the adidas store, a sprawling complex that serves as both a factory and outlet store. Here, you can browse a wide range of sportswear, footwear, and accessories, often at discounted prices. The guide’s extensive knowledge about the brands’ histories enhances the shopping experience, making it more than just a retail stop.
What sets this apart is the direct access to the headquarters – this isn’t just a typical outlet mall. You’re visiting the roots of the brands that revolutionized sports fashion. Many visitors have commented that the guides are very kind and knowledgeable, which makes exploring the outlet both fun and informative. If you’re a sneakerhead or sportswear fan, you’ll appreciate the opportunity to see authentic products at outlet prices.
The Puma store, located nearby, complements the Adidas experience with a similar focus on authentic factory outlet shopping. The combination offers a rare chance to pick up high-quality goods directly linked to the original factories, all in a relaxed, guided setting.
Logistics and Practicalities
This is a private tour with pickup and drop-off included, meaning you won’t have to worry about public transportation or navigating unfamiliar streets. The duration of about four to five hours** balances sightseeing with leisure, so you won’t feel rushed. The group discounts and private setting make it a flexible, personable experience.
Prices are set at $187.53 per person, which might seem steep, but when considering the expert guiding, private transport, and access to factory outlets, many travelers find it a worthwhile investment. The tour is booked on average 46 days in advance, indicating its popularity.
One small consideration is that entry to the sites is free, so the value hinges on the guided experience and transportation. For those interested in history and shopping, this combination enhances the overall experience.
Who This Tour Is Best For

This tour is ideal for travelers who want a balanced mix of history and shopping, especially those interested in WWII sites and the origins of Adidas and Puma. It’s suitable for history enthusiasts, sports fans, and curious travelers who appreciate guided insights over self-exploration. Since it’s a private experience, it’s also good for families or small groups seeking a personalized touch.
If you prefer to explore independently or have a tighter budget, you might find other options, but for a comprehensive, guided day that covers both history and retail, this tour delivers good value.
The Sum Up

This Nuremberg tour offers a unique look into the city’s WWII past alongside the story of two global sports brands. What makes it stand out is the knowledgeable guides who bring history to life and the convenience of private transportation. The shopping component at the Adidas and Puma factories adds a fun, practical element, giving you a tangible connection to the brands’ origins.
The experience is especially suited for those who value guided insights, convenience, and authentic shopping experiences. It’s a thoughtful way to combine education with leisure, all within a manageable half-day.
While the price might be a consideration, the overall value lies in the expert guidance and exclusive access. For curious explorers wanting to combine history with a bit of retail therapy, this tour is an excellent choice.
Frequently Asked Questions

Is transportation included in the tour fee?
Yes, private transportation is included, making the day hassle-free and comfortable.
How long does the tour last?
The tour lasts approximately four to five hours, giving enough time for both sightseeing and shopping.
Are entry fees included?
No, the Zeppelinfeld site and factory outlets are free to visit; the fee covers guided service, transport, and shopping opportunities.
Can I cancel the tour if my plans change?
Yes, you can cancel for free up to 24 hours before the scheduled start, with a full refund.
Is this tour suitable for children or families?
Most travelers can participate, and the private nature makes it adaptable, but consider the interest level of younger children in history and shopping.
Who leads this tour?
The tour is operated by Suzart Tour, with guides praised for their knowledge and friendly manner.
Is the shopping at the Adidas and Puma outlets authentic?
Yes, these are factory outlets directly linked to the brands’ headquarters, offering authentic products at discounted prices.
Do I need to book well in advance?
Yes, on average, the tour is booked about 46 days ahead, so early planning is recommended.
What should I wear or bring?
Comfortable shoes for walking around outdoor sites and shopping, and perhaps a coat if the weather is chilly.
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