Exploring Olive Oil at Oleicola San Francisco in Jaén
When it comes to authentic experiences in Spain’s renowned olive-growing region of Andalusia, a guided tour of a family-run olive mill offers a rare glimpse behind the scenes of one of the country’s most treasured products. This particular experience, hosted by Oleicola San Francisco, is praised for its friendly guides, informative commentary, and high-quality tastings. What makes it stand out is that it’s not just about the process but about connecting with a centuries-old family tradition that continues to thrive today.
Two aspects I really admire about this tour are the depth of knowledge provided by the guides—many of whom are part of the family—and the chance to taste award-winning extra virgin olive oils that truly showcase Spain’s culinary excellence. The other highlight? The opportunity to see the actual equipment used in both modern and traditional milling, giving you a real sense of how this “liquid gold” is made.
A single potential concern is that the mill is located in Begijar, about 6 km from Baeza, which means you’ll need your own transportation—either a car or bike—to get there. The tour’s value, at just $18, makes up for this minor inconvenience, especially considering the quality of the experience and the personal attention from guides who are clearly passionate about their craft.
Key points / Takeaways
Authentic Family-Run Business: Oleicola San Francisco is a heritage mill that maintains artisanal techniques while incorporating modern methods, making it a genuine family story behind each bottle.
Expert Guides and Personal Stories: Guides like Luis and Manolo are not just knowledgeable but eager to share their personal family history and insights, adding warmth to the experience.
High-Quality Tasting Experience: Enjoy a complimentary tasting of three Gourmet Olive Oils—each with distinctive flavors and aromas—perfect for culinary enthusiasts or curious travelers alike.
Educational Itinerary: From olives reception to oil extraction, every step is explained clearly, with visual demonstrations of both old and new milling equipment, bringing clarity to a complex process.
Flexibility in Languages and Accessibility: Tours are available in Spanish, English, and French, with advanced requests, and facilities are accessible for those with reduced mobility, making it inclusive.
Great Value for Money: For just $18 per person, you’re getting not only a comprehensive look at olive oil production but also take-home samples of award-winning oils and the chance to purchase local products in the store.
The Journey Through Olives and Oil

Stepping into Oleicola San Francisco, you’re greeted by a family-driven atmosphere that immediately makes the visit feel personal. The tour begins with an outdoor walk around the mill, where the sight of olive trailers arriving is a reminder of how vital this crop is to the region. The guides explain in detail how the olives are received, sorted, and prepared for milling—both using traditional stone mills and modern machinery.
What I find particularly interesting is the combination of outdated and current equipment. Seeing the antiquated methods side-by-side with high-tech presses not only highlights technological progress but also emphasizes that quality and tradition can coexist. Several reviews mention how guides go beyond the basics, sharing stories about the family’s history and their dedication to quality. One reviewer, Charlie, specifically appreciated Manolo’s friendly and helpful approach, which made the tour engaging and authentic.
Next, you’ll visit the oil cellar, where the freshly pressed oil is stored before bottling. The video shown here offers a visual summary of the entire process, reinforcing how much care and attention go into each bottle. The highlight comes at the end, with a tasting room where you can savor three extra virgin olive oils—each with its own aroma and flavor profile.
From reviews, it’s clear that the tasting is a real treat. Emily mentioned how guides like Luis are incredibly knowledgeable and even stay extra to answer questions, which adds to the personal feel. The oils are described as high-quality and reasonably priced, especially for the flavor and awards they’ve earned. This is a perfect experience for food lovers or anyone wanting a more grounded understanding of Spain’s olive oil industry.
Inside the Tasting Room: Flavors and Aromas

The tasting session is a delightful way to sharpen your senses. You’re guided on how to detect subtle differences—some oils are fruitier, others have more herbaceous notes—and how to recognize quality. The oils in the Gourmet range Esencial Olive are praised for their distinctiveness, making this a practical lesson for anyone interested in cooking or gift-giving.
Several reviews highlight how the guide’s passion enhances the experience. Emily shared how her understanding of oils improved significantly, and she appreciated the extra time spent explaining product differences. The ability to distinguish these nuances makes the tasting more than just a moment of indulgence—it’s educational and practical, especially if you plan to cook or buy good oils at home.
Loving the local insights? Here are more guided experiences we recommend in Begijar
Visiting the Store and Taking Home a Slice of Spain

Post-tasting, you’re encouraged to browse the thematic shop, packed with local products like olives, tapenades, and even beauty products made from olive oil. Many reviews mention purchasing oils directly from the mill, often as gifts or personal staples, and feeling they received excellent value.
The shop is a bonus, allowing you to take home a piece of Andalusia, whether in the form of a high-quality bottle or local specialties. For those who love culinary souvenirs, this part rounds off the experience nicely.
Practical Aspects and Logistics

The tour lasts approximately 1.5 hours, and the cost of $18 offers excellent value considering the quality and depth of the experience. It’s recommended to check availability and starting times in advance, especially if you need the tour in French or English—these run at 12:30 with prior notice.
Since the mill is located in Begijar, about 6 km from Baeza and 18 km from Úbeda, you’ll need your own transportation. Most reviews mention that the location is slightly out of the way, but many agree the trip is worth it for the insights and tastings. The mill is wheelchair accessible, further broadening its appeal.
Guided tours run daily, including weekends and holidays, with free cancellation up to 24 hours in advance. Children under 8 can enter free, making it suitable for families.
Who Will Love This Tour?
This experience is perfect if you’re genuinely interested in understanding the production and cultural significance of olive oil in Spain. Food lovers, cooking enthusiasts, and curious travelers will appreciate the knowledge shared and the chance to taste top-tier oils. It’s also ideal for those seeking a family-oriented, authentic experience away from tourist traps.
Given the small group size, guides can offer personalized attention, which many reviews praise highly. The cost, at just $18, makes this a budget-friendly way to learn a lot and enjoy delicious samples—especially when compared to more commercialized tours near Granada.
In The Sum Up
A guided tour of Oleicola San Francisco in Jaén offers more than just a peek into olive oil production—it’s an authentic slice of Andalusian tradition. The guides’ warmth and expertise turn what could be a simple factory visit into a memorable, educational experience. The tasting alone makes the visit worthwhile, revealing the depth of flavor that high-quality Spanish olive oils can deliver.
While you’ll need your own transportation to reach the mill, the small price tag and the wealth of insights make this experience a real bargain. It’s especially suited for those who love cooking, enjoy learning about local food traditions, or simply want to deepen their appreciation for one of Spain’s most iconic products.
If you’re in the region—near Baeza or Úbeda—and want a genuine, friendly introduction to olive oil, this tour is a superb choice. It’s a warm welcome into Andalusia’s culinary heart, leaving you with new knowledge, tasty samples, and perhaps a new favorite bottle of olive oil.
FAQ
Is this tour suitable for children?
Yes, children under 8 can enter for free, making it family-friendly.
Do I need my own transportation?
Yes, the mill is only reachable by car or bike, so plan accordingly.
How long does the tour last?
The tour lasts approximately 1.5 hours.
Are there tours in different languages?
Yes, tours are offered in Spanish, English, and French. You should request your preferred language at least one week in advance.
What is included in the price?
You get to taste three different extra virgin olive oils, and there’s an option to purchase products afterward.
Can I buy olive oil directly at the mill?
Absolutely, the gift shop offers a variety of local products, including high-quality olive oils.
Is there free cancellation?
Yes, you can cancel up to 24 hours before the tour for a full refund.
