An All-in-One Way to Explore Gothenburg

This review explores the Go City All-Inclusive Pass, which promises access to over 25 attractions in Gothenburg, Sweden, for 1, 2, 3, or 5 days. It’s an attractive option for travelers who want to see the highlights without fussing over individual tickets or planning every detail ahead of time. With a price starting at around $46 per person, this pass offers a cost-effective and flexible way to experience the city’s museums, boat tours, and heritage tram rides.
What I particularly like about this pass is how it simplifies the often-stressful task of managing multiple tickets—your digital pass turns your smartphone into a ticket wallet. Plus, the variety of included activities like boat cruises, museums, and hop-on hop-off tours means you can craft a personalized day or multi-day adventure. That said, one thing to keep in mind is that the success of your visit depends on using your pass early in the day, especially if you want to maximize the number of attractions in your itinerary.
A minor consideration is that transportation to attractions, food, and drinks aren’t included, so you’ll still need to budget for those extras. The pass seems well-suited for those who enjoy a flexible, multi-activity approach, and want to make the most of Gothenburg’s culture and scenic waterways without breaking the bank.
Key points / Takeaways

- Flexible duration: Valid for 1 to 5 days, so you can tailor your Gothenburg visit to your schedule.
- Digital convenience: Use your phone to scan QR codes at attractions—no paper tickets needed.
- Includes iconic experiences: Such as a Paddan boat cruise and a ride on the heritage tram.
- Great value: Potential savings of up to 50%, especially if you plan to visit several sites.
- Focus on museums and tours: Like Universeum, Röhsska Museum, and the Volvo Museum, which are highlights.
- Reserving popular activities: Some attractions may require advance reservations; plan early.
Want to dig deeper into Gothenburg? We've also reviewed these city tours
Discovering Gothenburg with a Smart Pass

If you’re planning a trip to Gothenburg, the Go City All-Inclusive Pass could be just what you need to truly get a feel for the city’s soul—its waterways, history, and design. Think of it as a passport to the city, offering entry to more than 25 attractions, tours, and experiences, all bundled into one digital package.
What’s nice about this pass is its simplicity and flexibility. It’s valid from 1 to 5 days, so whether you want a quick weekend getaway or a longer exploration, you can customize your plans. You activate it by simply scanning your QR code at your first attraction, which makes boarding a breeze. Plus, the interactive guide in the Go City app helps you plan your days, reserve times, and keep track of your visits.
What You Can Expect from the Gothenburg Pass
The pass provides access to a wide range of activities—from cultural visits to scenic cruises. For example, you might start your day with a Paddan boat cruise, cruising through the city’s canals and into the southern archipelago, including a stop at Vinga Island. This is a favorite among reviewers, with one noting that they “most places work 10-17 so if you want to visit a lot of things, it’s best to get at least a two-day pass.” This kind of flexibility means you can enjoy the waterways and city sights without extra costs or booking stress.
Museums are plentiful, with highlights like the Röhsska Museum, known for cutting-edge design displays, and Universeum, which offers engaging science exhibits that often appeal to families or curious travelers. One reviewer praised the knowledgeable guides and stunning views, which enhanced their experience.
The Plus Side: Savings and Simplicity
The main selling point for many is value for money. As one traveler put it, “This was such a good buy as I was able to visit a few places with one pass. Very cost-effective.” With the potential to save up to 50% compared to buying tickets individually, the pass makes it easier to indulge in multiple activities.
On top of that, with your phone serving as your entry ticket, there’s no need to worry about losing paper tickets or dealing with long lines. Simply show your QR code at each attraction, making everything smoother. Many attractions are ready to accept the digital scan, which speeds up entry and keeps you moving.
Exploring Key Attractions and Tours

Röhsska Museum: Design and Creativity
For lovers of art, fashion, and design, the Röhsska Museum is a must-visit. It offers a glimpse into both historical and contemporary design, making it a perfect spot for those interested in the visual side of Swedish culture. The museum’s collection is diverse, and the space itself is easy to navigate.
Universeum: Science and Family Fun
If you’re traveling with kids or have a curiosity for science, Universeum is a highlight. It features interactive exhibits, a rainforest zone, and a variety of science demonstrations. Many reviews mention that the guides are knowledgeable and contribute to a more engaging experience.
Paddan Boat and Heritage Tram: Scenic Transportation
The Paddan boat cruise is often cited as a “stunning” way to see Gothenburg from the water. It’s a relaxing way to soak in the sights, especially the harbor, the canals, and the archipelago. One traveler said, “Most places work 10-17 so if you want to visit a lot of things, it’s best to get at least a two-day pass.” This suggests that timing your visits around operational hours maximizes your experience.
The heritage tram ride offers a nostalgic glimpse into the city’s past, and many find it a charming and educational addition to their day.
Volvo Museum and Design Spots
Car enthusiasts will appreciate the Volvo Museum, which showcases the history of one of Sweden’s most iconic brands. It’s an insightful and well-organized stop that adds a bit of industrial charm to your itinerary.
Who Would Benefit Most from the Gothenburg Pass?

This pass is perfect if you’re someone who enjoys a flexible schedule and multiple activities in a day. It’s especially good for families, as some reviews mention the good value for kids and the ease of managing several stops with one ticket. If you prefer guided tours, the hop-on hop-off bus and boat tours included in the pass are a bonus, allowing you to learn about the city without a hefty price tag.
Those who like to explore at their own pace will find this pass offers the freedom to choose what excites them most—be it culture, scenic cruises, or design museums. However, if you prefer a very structured or guided experience, you might want to reserve some activities in advance.
Price and Logistics: What Travelers Should Know

At $46 per person (plus potential upgrades for multi-day use), the pass offers excellent value, especially given the variety of attractions included. Remember, it’s valid for 1 to 5 days, and you should start early to maximize your visits. Once activated, your pass remains valid for the consecutive days you select, not a rolling 24-hour period, so plan your days accordingly.
Your smartphone is essential—make sure it’s charged. You can download the Go City app and sync your pass, which also provides the latest info on opening hours and reservation requirements. Be aware that attractions may have varying hours—most work from 10 am to 5 pm, but check ahead for seasonal or holiday changes.
Reserving Popular Activities
Some attractions, like certain guided tours or the boat cruise, might require advance booking. The most popular ones fill quickly, so it’s wise to reserve early to avoid disappointment. The app helps streamline this process.
The Sum Up

The Gothenburg: Go City All-Inclusive Pass offers an accessible, wallet-friendly way to experience Sweden’s second-largest city. It’s particularly well-suited for travelers who want to explore multiple museums, scenic boat trips, and historic transport—all at their own pace. The digital format makes it convenient, and the potential savings make it a smart choice for budget-conscious visitors.
If your goal is to see the city’s highlights without the hassle of buying individual tickets or missing out on key experiences, this pass provides excellent value and flexibility. Whether you’re a family, a culture vulture, or a water lover, it opens doors to Gothenburg’s best—on your schedule.
FAQ

Can I buy the Gothenburg pass on arrival?
Yes, since it’s a digital pass, you can purchase it online beforehand and activate it when you’re ready to start exploring.
Is the pass valid for a full year?
Yes, the pass is valid for one year from the date of purchase but only becomes active once you visit your first attraction.
Do I need to reserve attractions in advance?
Some popular activities may require reservations. It’s best to follow the instructions on your booking confirmation and reserve early to ensure availability.
Are transportation costs included?
No, transportation to and from attractions, like buses or taxis, is not included unless explicitly stated.
What if I want to visit fewer attractions?
Your pass is flexible; you can use it for just one day or spread out your visits over several days within the validity period.
How do I activate my pass?
Simply scan the QR code on your phone at the first attraction. The pass then remains valid for the consecutive days you’ve purchased.
Can I use the pass on multiple devices?
It’s designed for use on your personal device. Do not share your QR code with others to avoid issues at entry.
Is this experience suitable for kids?
Absolutely, many reviews mention that the pass offers good value for families, especially with kid-friendly stops like Universeum.
This detailed review should help you decide whether the Gothenburg All-Inclusive Pass meets your travel style. It’s an efficient way to experience the city’s highlights, save money, and enjoy the flexibility that modern digital passes offer.
More City Tours in Gothenburg
More Tour Reviews in Gothenburg
Not for you? Here's more things to do in Gothenburg we have recnetly reviewed
- Gothenburg: Insta-Perfect Walk with a Local
- Gothenburg: Go City All-Inclusive Pass with 20+ Attractions
- Entry Ticket To Gothenburg Museum of art with pickup
- Kayak Hire in central Gothenburg!
- Downstream Säveån Kayak
- Gothenburg: World of Volvo Exhibition Entry Ticket
- Gothenburg : Must-See Attractions Walking Tour
- Gothenburg: Alfie Atkins Cultural Centre Admission Ticket
- City Kayak Tour
- Gothenburg: Swedish Westcoast Food Walking Tour
- Gothenburg: Old Town Sightseeing Tour
- Gothenburg: Private Scooter Tour with Hotel Pickup
