Gothenburg’s Alfie Atkins Cultural Centre offers a charming and engaging experience that’s perfect for families and fans of the beloved children’s character. Located just a short walk from the Central Station, this cultural hub blends play, theatre, and storytelling into a three-hour visit that feels both playful and educational. I’ve looked into what makes this spot special, and I can say it’s a delightful mix of fun activities and authentic Swedish children’s literature charm.
Two features stand out to me: First, the chance to step into Alfie Atkins’ world—a space designed with love for the character’s stories, where kids can play in Alfie’s living room or try out a helicopter. Second, the recreated studio of Gunilla Bergström—the creator of Alfie—which includes original furnishings, sketches, and awards, giving a rare glimpse into the creative process behind the books.
However, one point worth considering is the price point. At $15 per person, it’s quite reasonable, but the experience is somewhat focused on children, so it might not appeal as much if you’re traveling without kids. Still, for families or those interested in children’s media, this is a value-packed visit.
Key Points / Takeaways

- Authentic Character Experience: The centre brings Alfie Atkins’ world to life through interactive play and storytelling.
- Creative Inspiration: Gunilla Bergström’s studio offers a behind-the-scenes look at her creative process with original sketches and awards.
- Family-Friendly Atmosphere: Play areas, light theatre performances, and a cozy café make it ideal for a relaxed family outing.
- Affordable Entry: At $15, it’s a budget-friendly way to enjoy a cultural and literary experience in Gothenburg.
- Central Location: Close to Gothenburg’s main transit hub, making it easy to fit into a day of sightseeing.
- Inclusive and Accessible: The activity lasts about 3 hours, is wheelchair accessible, and offers flexible scheduling with free cancellation options.
Discovering Alfie Atkins: An Insider’s Perspective

Walking into the Alfie Atkins Cultural Centre, I immediately felt the warmth and charm that has made Alfie a household name for generations. Located at Slussgatan 1, right beside the old seed shop and facing Drottningtorget square, the building itself feels inviting—a cozy space that hints at the stories inside. The centre is well-organized, with clear signage leading you through each part of the experience.
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What to Expect on Your Visit
Theatre Performances: Depending on your timing, you’ll likely catch a short theatre piece, which seems to be a favorite among visitors. One review mentioned how “the children’s faces lit up during the performance,” which suggests the shows are lively and well-suited for young audiences. The performances are included in the admission fee, so you get a little extra value for your ticket.
Play Areas and Activities: Kids are encouraged to play in Alfie’s living room, a cozy, well-designed area filled with toys and props from the books. You might find your kids trying to operate the helicopter, or pretending to read with Alfie, which is lovely for sparking imagination. Several reviews praise how “the staff keep a lively, friendly atmosphere,” making it a relaxed environment for children to explore.
Gunilla Bergström’s Studio: For those interested in the creative side, this recreated space is a highlight. It features original furnishings, sketches, awards, and bric-a-brac that tell the story of Bergström’s journey as an author and illustrator. One visitor noted that “it felt like stepping into the artist’s own workspace,” which offers a deeper appreciation of the stories behind Alfie Atkins.
Malcolms Café: When hunger strikes, Malcolms Café provides snacks and light meals. The menu caters to all ages, ensuring parents and kids alike can refuel without breaking the bank. I’d recommend trying the homemade sandwiches or sweet treats, especially after some active play.
Shopping at Daddy Atkins Gift Shop: Here, you can pick up books, toys, or souvenirs featuring Alfie. It’s a charming spot to find a keepsake or gift that captures the spirit of the character.
Logistics and Practical Tips
The ticket price of $15 covers admission, access to play areas, theatre, and the studio—which offers good value considering the variety of activities. The experience lasts approximately 3 hours, making it a manageable addition to your Gothenburg itinerary. It’s wheelchair accessible, and booking in advance via the “reserve & pay later” option offers flexibility, especially if your plans change unexpectedly.
Since the centre is located centrally, you won’t need extra transportation costs—just a short walk from the main station. As one visitor summarized, “It’s perfect for a relaxed, child-friendly afternoon without needing to travel far.”
Who Will Love This Experience?
This centre is ideal for families with young children, especially those who already love Alfie Atkins or enjoy Swedish children’s literature. It’s also a wonderful cultural introduction for kids to the creative process of storytelling and illustration. However, if you’re traveling solo or with older teens, the appeal might be limited unless you’re interested in children’s media or Swedish culture.
Why This Experience Is a Good Value

For the price of about $15, you get a blend of interactive play, creative inspiration, and light entertainment. The inclusion of a theatre performance, an authentic studio tour, and access to play zones makes it a comprehensive, kid-friendly cultural outing. Plus, the central location means it’s easy to squeeze into a busy day exploring Gothenburg.
It’s not a sprawling museum or a high-adrenaline activity, but rather a cozy, well-curated space that offers authentic storytelling through the lens of one of Sweden’s most beloved children’s authors. The experience emphasizes quality and charm over size, which is often the best way to connect with local culture.
Final Thoughts

If you’re travelling with young kids or simply fascinated by children’s literature, the Alfie Atkins Cultural Centre is a charming, authentic place worth visiting. It’s a relaxing, manageable outing that provides a glimpse into the world of Gunilla Bergström’s stories, making it a meaningful addition to your Gothenburg adventure.
The combination of play, theatre, and creative history makes it a memorable experience that won’t break the bank. Just be prepared for a lively, friendly environment that’s best suited for children and families, and you’ll likely leave with a smile and perhaps a new book to take home.
In short, this is a delightful spot to see Swedish children’s culture brought to life in a way that’s fun, educational, and full of heart.
FAQ
Is the Alfie Atkins Cultural Centre suitable for small children?
Absolutely. The centre is designed with kids in mind, featuring play areas, theatre performances, and interactive activities that appeal to young visitors.
How long does the experience last?
The visit typically takes around 3 hours, giving enough time to enjoy the activities, watch a theatre performance, and explore the studio.
What is included in the ticket price?
Your $15 ticket grants you access to the entire centre, including play zones, theatre performances, and the Gunilla Bergström studio.
Can I buy snacks and meals there?
Yes, Malcolms Café offers snacks and light meals suitable for all ages, perfect for refueling after playing.
Is the centre wheelchair accessible?
Yes, it is wheelchair accessible, making it inclusive for visitors with mobility needs.
Do I need to book in advance?
Booking ahead is recommended, especially if you want to reserve a specific starting time or take advantage of the flexible “reserve & pay later” option.
Are there any age restrictions?
While primarily aimed at children, especially fans of Alfie Atkins, the centre welcomes visitors of all ages, though the activities are best suited for young children.
Where exactly is the centre located?
It’s at Slussgatan 1, beside the old seed shop and facing Drottningtorget square in Gothenburg, close to the main train station.
Are there any other experiences similar to this in Gothenburg?
Yes, Gothenburg offers other attractions like the Universeum or the Volvo Museum, but none focus specifically on children’s literature characters like Alfie Atkins.
This review aims to help you decide if a visit to the Alfie Atkins Cultural Centre fits into your Gothenburg plans. It’s a genuine, meaningful way for families to connect with Swedish storytelling and enjoy a relaxed, playful afternoon.
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