Exploring Madeira’s East Coast by Jeep: A Deep Dive into the Pico do Areeiro to Santana Adventure
If you’re looking to get off the beaten path on Madeira, this Pico do Areeiro to Santana 4×4 East Tour offers a fascinating taste of the island’s wild, untouched beauty. With a mix of high mountain views, serene levada walks, and charming traditional houses, this tour promises a full day of authentic sights. What sets this experience apart is the chance to explore areas that are often inaccessible by regular vehicle, all while traveling comfortably in a sturdy 4×4 — perfect for those who love adventure without sacrificing ease.
I really appreciate how this tour balances scenic viewpoints with cultural moments, like visiting Santana’s iconic triangle-shaped houses and sampling local rum. Two things I particularly like are the enthusiasm and knowledge of guides like Silvio and Rodrigo, who make each stop lively and informative, and the off-road driving through Jurassic Forest and lesser-known mountain tracks, which adds an element of thrill. The only point to consider is the eight-hour duration, which is quite packed, but that’s part of what makes it such good value for a comprehensive day out.
A small note for travelers with specific needs: since the tour involves off-road driving and some walking, it’s best suited for those in good health and wearing appropriate footwear. Also, the limited group size of up to 8 people helps keep things intimate and flexible, but that means booking early is wise in high season. This tour offers a rich, authentic experience for those eager to see Madeira’s hidden corners.
Key points / Takeaways

- High mountain views from Pico do Areeiro (1818m) provide breathtaking scenery and photo opportunities.
- Exclusive off-road routes through Jurassic Forest and narrow mountain roads are a highlight for adventure lovers.
- Charming Santana houses exemplify Madeira’s traditional architecture, with the chance to shop for local souvenirs.
- Tastings and scenic stops like Rum in Porto da Cruz and viewpoints at Guindaste add cultural flavor.
- Knowledgeable guides like Silvio and Rodrigo make the experience engaging and informative.
- Value for money is high, with a full day packed with varied activities, viewpoints, and local tastes.
The Full Experience: From Pick-up to Return

The journey begins with hotel pickup in Funchal, making it convenient for travelers staying in the city center. Once comfortably seated in a sturdy 4×4, your driver-guide — often someone like Silvio or Rodrigo — will lead you through Madeira’s lush landscape. The first major stop is Pico do Areeiro, the island’s third-highest peak, where you’ll get about 25 minutes to soak in panoramic views. It’s a truly inspiring start, especially if you love mountain scenery and crisp air.
Next, the tour takes you off-road into Ribeiro Frio, a peaceful area known for its natural beauty. Here, you can stretch your legs on the Levada dos Balcões, a short levada walk that offers sweeping views and a chance to see Madeira’s lush flora. The reviews often mention how guides like Rodrigo make these moments special with interesting insights about local nature and history.
The journey then continues downhill toward Santana, famous for its triangle-shaped traditional houses made of wood and thatch. Here, you’ll stop for a hearty lunch, often including local specialties or just some time to browse shops selling handmade crafts and delicious local goodies. One review highlighted how much visitors enjoy exploring Santana’s houses and picking up souvenirs.
From Santana, you’ll visit Guindaste, a lookout point with stunning vistas of the east coast, particularly the Red Cliffs. It’s an excellent place for photos and appreciating Madeira’s rugged coastline. Then, a stop at the North Mills Distillery offers the chance to tour the facility, learn about rum making, and enjoy a tasting session. Several reviews mention how much visitors appreciate the friendly guides and local flavors.
Your last scenic stop is Ponta do Rosto, with dramatic views of cliffs and the Atlantic Ocean, before heading back through Machico and Santa Cruz, two historic towns, on a route that’s as picturesque as the day itself. The entire trip offers a blend of natural beauty, cultural insight, and adventure.
You can also read our reviews of more tours and experiences in Madeira.
What Makes This Tour Stand Out

The Scenic Highpoints: The vistas from Pico do Areeiro are unforgettable, offering views that are well worth the early start. The elevation and clear air give you a sense of being on top of the world, while the rugged terrain of Jurassic Forest gives a genuine sense of Madeira’s wild side.
The Off-road Adventure: For those who love a bit of adrenaline, the off-road driving along narrow mountain paths and through woodland is a real treat. It’s a chance to see areas that most visitors never access by car or bus, making this tour a unique way to experience Madeira’s more hidden natural gems.
Authentic Cultural Touches: Visiting Santana’s iconic houses and tasting local rum at Porto da Cruz offer a taste of local life. Several reviews praise their guides for explaining these cultural elements in an engaging, friendly manner, adding depth to what could otherwise be just a sightseeing trip.
Value for Money: At $66 per person, this tour offers a full-day itinerary filled with varied experiences — from breathtaking viewpoints and nature walks to cultural visits and local tastings. The small group size enhances the quality of the experience, allowing for more personalized attention and flexibility.
Who Should Consider This Tour?

This experience is ideal for adventure-seekers, nature lovers, and culture enthusiasts alike. It’s perfect if you want to see Madeira’s most stunning natural viewpoints without the hassle of renting a car or navigating narrow mountain roads yourself. If you appreciate local food and drink, the inclusion of rum tasting and traditional village visits will be a bonus.
However, it’s not suited for pregnant women, people with back problems, or those in wheelchairs due to the off-road driving and walking involved. The 8-hour length means you should be prepared for a full, active day. It’s also well-suited for travelers who value guides with local knowledge and personable service.
In The Sum Up: Is It Worth It?
If you’re after an authentic, scenic, and adventure-packed way to explore Madeira’s eastern side, this tour hits most marks. The combination of stunning mountain vistas, off-road driving, and cultural stops makes it a well-rounded experience. The guides are often praised for their friendliness and knowledge, which elevates the trip from a simple sightseeing tour to a memorable day.
For a fair price, you’ll come away with beautiful photos, local tastes, and stories that bring Madeira’s landscape and culture to life. It’s especially suited for those who want a deep dive into Madeira’s natural beauty without the stress of planning or driving.
In short, this tour is an excellent choice for curious travelers looking for a balanced mix of adventure, scenery, and local flavor.
FAQ

What is included in the tour?
The tour includes hotel pickup, a driver-guide, and all scenic stops. Food and drinks are not included, but there are opportunities for tastings and lunch.
How long is the tour?
It lasts approximately 8 hours, making it a full-day adventure. Starting times vary, so check availability when booking.
Is this tour suitable for children?
The tour involves off-road driving and some walking, so it’s best for children in good health and comfortable with outdoor activity.
Can I book this tour last minute?
Yes, you can reserve now and pay later, with the option to cancel up to 24 hours in advance for a full refund.
What should I wear?
Bring comfortable shoes and clothes suitable for variable weather — rain gear and warm layers are recommended.
Is transportation comfortable?
Yes, you’ll travel in a small, all-terrain vehicle designed for off-road adventures, providing a comfortable and intimate experience.
This comprehensive, well-paced day offers Madeira travelers a chance to see the island’s best viewpoints, enjoy local flavors, and experience its rugged natural beauty firsthand — an adventure worth considering if your itinerary allows.
More Tours in Madeira
More Tour Reviews in Madeira
Not for you? Here's more things to do in Madeira we have recnetly reviewed
- From Funchal: Advanced Canyoning Experience in Madeira
- Funchal: Nuns Valley Half Day Tour
- Transfer from Porto da Cruz to Pico Ruivo – Arieiro Or PR9
- Madeira: Canyoning Ribeira do Cidrão
- Mountain Wonders: Nuns Valley Half-day Private Jeep
- Funchal: Old Town Walking Tour
- Madeira Private 4-Seater Mercedes VIP
- Private Swing Special place w/ Wine and Fruits 4×4 jipe tour
- Madeira: West and East Madeira Top Highlights Tour
- Madeira: Cabo Girão, Wine Tasting, & Serra d’Água Jeep Tour
- MAMMA Museum Entry Ticket
- From Funchal: West Madeira Waterfalls and Fanal Forest Tour
