If you’re visiting Verona and craving an authentic taste of Italy’s most celebrated wine region, this Valpolicella winery tour offers a compelling glimpse into the craft behind some of Italy’s finest reds. For around $44, you get a 1.5-hour guided experience that features not only tastings of Valpolicella DOC, Amarone Riserva, and Recioto but also a fascinating look into the historic winery’s aging rooms and winemaking techniques. It’s a well-balanced, approachable experience that appeals whether you’re a casual wine lover or more seriously interested in Italian wine nuances.
What I particularly love about this tour is the knowledgeable guides—as reviews point out, guides like Sophie and Marta bring warmth and depth to the experience, making even the most complex wine stories easy to follow. Another highlight is the stunning setting in the Valpolicella hills, where you’ll enjoy tasting wines in a scenic vineyard environment that makes the entire experience feel special. The inclusion of a gourmet charcuterie board adds a nice touch, balancing the wines’ richness with local flavors.
One thing to consider is that, since transportation isn’t included, you’ll need to organize a taxi or Uber from Verona, which could add to your overall cost and planning. Also, the tour’s duration is relatively short—about 1.5 hours—so if you’re a big wine enthusiast, you might want to opt for the longer tasting options or additional experiences available nearby.
Key points / Takeaways

- Historic Winery in Valpolicella: The tour takes place at a well-preserved estate with centuries of tradition behind its wines.
- Multiple Tasting Options: Choose between 3 or 6 wines, including iconic labels like Amarone Riserva and Recioto, giving a good sense of the region’s diversity.
- Expert Guides Make the Difference: Guides like Sophie and Marta are praised for their warmth, knowledge, and personal attention, making the experience memorable.
- Scenic Vineyard Setting: Tasting in the vineyard area adds a layer of authenticity and enhances the sensory experience.
- In-Depth Look at Winemaking: Visits to the icehouse and barrique cellar reveal how aging influences flavor, giving you insights into traditional methods.
- Additional Food Options: For just a small extra cost, you can buy a cold cuts and cheeses board to complement your wines.
If you’re planning a trip to Verona, this Valpolicella winery tour provides an excellent opportunity to understand Italy’s renowned wine traditions while enjoying a visually stunning landscape. The experience is well-designed for travelers who appreciate a good story, scenic views, and quality wines at a reasonable price. Here’s what you can expect and why it might be just the right fit for your trip.
Starting Point and Logistics: Easy Access from Verona

The tour begins at FRANCHINI AGRICOLA in Negrar di Valpolicella, about 20 minutes by taxi from Verona. This proximity makes it easy to combine with a day exploring Verona’s historic center. The meeting point is straightforward, and the tour provider, CittàdiLazise, offers flexible options like reserve now and pay later, which is handy if your plans are still flexible.
You’ll want to organize your transport in advance — Uber, taxi, or private transfer — because the tour doesn’t include transportation. If you prefer, you can also ask about a transfer back to Verona city, which adds convenience, especially after a good amount of tasting.
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The Winery’s Setting and Facilities

Walking into the winery, you’ll immediately notice its historic character, with centuries-old cellars and structures. The tour highlights two key areas: the icehouse, now a dedicated aging room for Amarone vintages, and the barrique cellar, where the wines mature in oak casks. As one review notes, getting a glimpse of the private Amarone collection makes this experience special for wine lovers.
The icehouse is particularly intriguing; it’s a reminder of traditional storage methods, now adapted for aging premium wines. The atmosphere is intimate and rustic, making the tasting feel like a personal journey through Valpolicella’s wine craftsmanship.
The Guided Tour: Knowledge and Passion

The tour is led by guides like Sophie and Marta, who consistently receive praise for their warmth and expertise. Sophie, for example, is described as welcoming and deeply knowledgeable—not just about the wines, but also about the environment and history of the estate. Marta makes an effort to include children and make the experience accessible, which is great for family travelers.
Expect a walk through the aging rooms, where you’ll learn how the unique climate and traditional techniques influence the flavors of Amarone and Recioto. The guides tend to personalize the experience, engaging guests with stories that give context to each wine.
Tasting the Best of Valpolicella

You’ll have the choice of a 3 or 6 wine tasting, with the longer option providing a broader spectrum. The included wines cover the main categories: Valpolicella Classico, Superiore, Ripasso, Amarone Riserva, and Recioto. The tasting is guided, so you’ll understand what makes each wine special, from the fruit-forward Valpolicella to the rich, complex Amarone.
According to reviews, the wines are of exceptional quality, and the tasting is complemented by breadsticks and water to cleanse the palate. The Recioto, a sweet dessert wine, is a definite highlight for those with a sweet tooth.
Food Pairing & Extra Options

For a small extra fee, you can purchase a cold cuts and cheeses board, which pairs beautifully with the wines and enhances the tasting experience. The combination of savory bites and full-bodied reds makes for a satisfying indulgence, especially after a walk through the vineyards.
Price and Value: Is it Worth It?

At $44.41 per person, this experience offers good value, considering the quality of the wines, the guided insight, and the scenic setting. The reviews repeatedly praise it as a “fantastic” and “worth every cent” experience, especially for those who want a deeper understanding of Valpolicella wines without the hefty price tag of private tastings.
Keep in mind that while transportation isn’t included, the overall experience is designed to be intimate and personal, rather than a large bus tour. You get the benefit of a knowledgeable guide and a curated selection of top-tier wines.
Who Will Love This Tour?

This tour suits travelers who enjoy authentic experiences and are curious about Italian winemaking. Perfect for wine enthusiasts, it’s also great for those seeking a scenic, cultural outing with some education thrown in. Families with older children can enjoy it, especially if they’re interested in learning about the process behind their favorite reds. It’s not ideal if you’re looking for a meal or a longer visit — the 1.5-hour duration makes it a concise, focused experience.
Final Thoughts

This Valpolicella winery tour hits a sweet spot between quality, authenticity, and affordability. The combination of scenic vineyards, expert guides, and top-quality wines offers a genuine taste of Italy’s wine heritage. The small-group setting means you’ll get personalized attention, and the scenic surroundings will stay with you long after the tasting ends.
Whether you’re winding down your time in Verona or looking for a memorable day trip, this experience delivers a lot of value. It’s perfect for wine lovers eager to learn, casual tasters who want a taste of Italy, or anyone who simply appreciates a well-made glass of red in a beautiful setting.
How do I get to the winery from Verona?
You’ll need to arrange your own transportation, such as Uber or a taxi, as the tour doesn’t include transfers. The winery is about 20 minutes from Verona city center.
What’s included in the tasting?
Depending on your choice, you’ll sample either 3 or 6 wines, including Valpolicella Classico, Superiore, Ripasso, Amarone Riserva, and Recioto. Water and breadsticks are provided.
Can I buy additional food or wines?
Yes, you can purchase a cold cuts and cheeses board for around €5 per person at the winery, which pairs nicely with the wines.
Is the tour suitable for children or people with mobility issues?
Yes, dogs are allowed, and the winery is accessible for those with reduced mobility, although the ice room might have some limitations.
Do I need to book in advance?
Yes, it’s recommended to reserve ahead of time, especially during busy periods. You can cancel up to 24 hours in advance for a full refund.
What is the duration of the tour?
The experience lasts approximately 1.5 hours, including the guided visit and tasting.
Are the guides fluent in English?
Yes, the tours are offered in Italian and English, ensuring clear communication regardless of your language preference.
What makes this winery special?
Its historic roots, the private Amarone collection, and the scenic vineyard setting make it stand out from more commercial options.
Is it worth the price?
Absolutely. Given the quality of wines, the guided experience, and the picturesque setting, it offers excellent value.
Can I combine this tour with other activities?
Yes, it’s easy to integrate with a day exploring Verona or other nearby attractions, especially given the short travel time from the city.
This Valpolicella winery tour is a well-crafted blend of tradition, scenery, and education. It’s ideal for those who want to understand the nuances of Italian reds without spending a fortune. The personal touch from guides like Sophie and Marta, combined with stunning views and top-tier wines, makes it a memorable experience worth scheduling into your Verona itinerary. Whether you’re a seasoned wine lover or simply curious about Italy’s most famous reds, this tour offers an authentic taste in a relaxed, friendly setting.
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