Exploring Gran Canaria often involves beaches and scenic vistas, but there’s a whole other side of the island that reveals its true character—the lively, colorful markets of Santa Brígida, San Mateo, and Teror. This 7-hour guided excursion offers a chance to stroll through villages that showcase local life, tradition, and craftsmanship, far from the typical tourist spots. From the moment I read about the route, I appreciated how this tour balances cultural insight with a relaxed shopping and tasting experience, all led by knowledgeable guides.
What I particularly love about this experience is how it combines authentic local markets with charming villages, giving you a genuine taste of Canarian culture. The visit to Santa Brígida’s colorful houses feels like stepping into a postcard, while San Mateo’s bustling market is a feast for the senses—perfect for spotting regional cheeses, honey, and sausages. The highlight, for me, was the village of Teror, home to the famous Basilica of Nuestra Señora del Pino and a market that’s been a tradition for generations.
A possible consideration is the limited time at each stop—around an hour per village—which means you won’t see everything in depth but will get a lovely overview. Also, since the tour is in a group setting, those seeking solitude or long exploration might find it a bit rushed. The well-organized schedule and the friendly guidance ensure you get a solid taste of each place without feeling overwhelmed.
Key Points / Takeaways

- Authentic Canarian Culture: The markets and villages offer genuine local products, crafts, and flavors you won’t find in typical tourist spots.
- Charming Villages: Santa Brígida’s colorful houses and Teror’s colonial architecture are visual delights, perfect for photos and wandering.
- Culinary Highlights: Tasting regional cheeses, honey, sausages, and liqueurs helps you connect with Canarian food traditions.
- Expert Guides: Guides like those from Canary Shuttle provide insightful commentary and keep the pace enjoyable.
- Convenient Transportation: The included bus transfers make it easy to relax and focus on the sights without worrying about navigation.
- Flexible Options: You can cancel up to 24 hours in advance, making it a low-risk way to explore cultural highlights.
Comprehensive Review of the Market Tour in Gran Canaria

You can also read our reviews of more tours and experiences in Gran Canaria.
An Inviting Introduction to a Cultural Feast
This 7-hour tour promises a delightful peek into the heart of Gran Canaria’s rural and village life. Starting with pickup from multiple locations in the south or Las Palmas, the journey kicks off early enough to maximize your day but not so early that it feels rushed. The bus, painted in the bright Canaryshuttle orange, is comfortable and equipped for a smooth ride across the diverse island scenery.
What immediately stands out is the careful planning—visiting three distinct villages, each with its own character. The tour highlights include Santa Brígida, renowned for its colorful houses, and Teror, known for its colonial architecture and the Basilica of Nuestra Señora del Pino, the island’s religious hub. San Mateo’s market is a focal point where locals gather, offering a vivid window into rural Canarian life.
Santa Brígida: A Colorful Welcome
Our first stop, Santa Brígida, feels like stepping into a living postcard. The village’s colorful facades stand out against the backdrop of lush scenery, and the narrow streets invite wandering. Here, you have about an hour to explore the historic streets, shop for local cheeses, wines, handicrafts, and take some photos of the parish church. The guides emphasize that Santa Brígida is famous for its vibrant hues, making it an ideal first impression of the island’s cheerful personality.
Many reviews praise the charm of Santa Brígida. One traveler noted, “I loved the way the houses burst with colors, it’s like a storybook come alive.” It’s a peaceful, picturesque start that sets the tone for the rest of the day.
San Mateo: The Bustling Market Town
Next, we arrive in Vega de San Mateo, where the market takes center stage. Known locally as one of the most popular for residents, it offers a true taste of Canarian rural life. During our hour here, I appreciated how the market isn’t just about shopping but about living—people chatting, vendors offering tastings, and the aroma of fresh produce filling the air.
You’ll find everything from cheese, honey, sausages to handmade crafts. The market is lively but not overwhelming, allowing you to enjoy the local flavors and the friendly atmosphere. Many reviews highlight the quality of the regional products—notably, the cheese and cured meats. One visitor remarked, “Sampling the local sausages was a highlight—I now wish I’d bought more to bring home.”
San Mateo also features appealing public spaces, such as its Town Square, perfect for a quick photo or a moment to soak in the peaceful rural vibe.
Teror: The Historic Heart of Gran Canaria
The final village, Teror, offers a blend of history, spirituality, and market tradition. Known for its colonial-style houses and cobblestone streets, it feels like stepping back in time. Here, you’ll have about an hour to visit the Basilica of Nuestra Señora del Pino, home to Gran Canaria’s patron saint, and the market, which specializes in local sweets, liqueurs, and Chorizo de Teror.
Many reviews praise Teror’s authentic charm. One traveler said, “Walking through Teror’s streets, I felt like I was experiencing a true slice of Canarian life.” The market’s offerings are distinctive, with handmade sweets and liqueurs being popular buys.
The Perfect Balance of Sightseeing and Leisure
After exploring Teror, the tour includes a 40-minute break—an excellent opportunity to grab lunch or browse more leisurely. Many travelers use this time to enjoy a meal in the village or buy more souvenirs.
The return journey, lasting about an hour and a half, offers a chance to reflect on the day’s sights and taste the scenic views of the island’s lush landscape. The guides, often praised for their knowledge and friendliness, keep the atmosphere lively and informative.
Who Will Love This Tour?
This experience suits travelers interested in local culture, traditional markets, and village life. It’s especially rewarding if you enjoy tasting regional foods and want a deeper understanding of Canarian traditions. The tour is not ideal for those with mobility issues or who prefer more time at each location—the schedule is fairly structured, with specific times at each stop.
Value and Practical Tips
Considering the cost includes transportation, an official guide, and insurance, it offers good value for those who want an organized way to see these villages without the hassle of planning logistics. Just remember to bring comfortable shoes, cash, and water—the terrain involves some walking, and cash is handy for market purchases.
While food isn’t included, the variety of tasty regional products available makes it easy to enjoy a delicious snack or meal during your free time.
Final Thoughts
This tour provides a meaningful glimpse into Gran Canaria’s local life—its most colorful villages and traditional markets. It’s perfect for travelers seeking an authentic cultural experience combined with stunning village scenery. The guides’ knowledge and the well-paced schedule make this a relaxing, enjoyable way to spend a day outside the beaches.
If you’re a fan of local markets, scenic villages, and regional flavors, this tour delivers on all fronts. You’ll return with not just souvenirs but memories of a vibrant, friendly island that values its traditions.
FAQs

Is transportation included in the tour?
Yes, the tour includes bus transportation, making it easy to relax and focus on the sights.
How long do we spend at each village?
You get approximately one hour at Santa Brígida, San Mateo, and Teror, with a 40-minute break in Teror.
Can I buy food or souvenirs during the tour?
Absolutely. The markets are full of local products, cheeses, sweets, and crafts—perfect for sampling or buying souvenirs.
Is the tour suitable for people with mobility issues?
No, the experience isn’t suited for those with mobility impairments due to walking and uneven village streets.
What should I bring?
Comfortable shoes, cash for market purchases, and water. Weather varies across the island, so check the forecast.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility if your plans change.
Is lunch included?
No, lunch isn’t included, but you’ll have free time in Teror to enjoy a meal or buy more local products.
This tour ultimately offers a well-rounded, authentic window into Gran Canaria’s village life and markets. It’s an excellent choice for those wanting to experience the island’s culinary and cultural side, all with the comfort of guided logistics and a friendly atmosphere.
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