A Taste of Rioja: A Full-Day Journey from Bilbao
This tour offers a well-rounded glimpse of the Rioja wine region, combining visits to charming villages, a traditional winery, and Vitoria-Gasteiz’s lively streets. It’s a good pick if you want a taste of authentic Basque culture alongside Spain’s renowned wines, all in one day. What really makes this experience stand out are the stunning vineyard views and the knowledgeable guides who bring the region’s traditions to life.
I particularly appreciated how the tour balances wine tasting with cultural sights, including a walk through Laguardia’s medieval streets and a guided tour of Vitoria’s historic center. Plus, the visit to a unique wine cellar—with a chance to see wine being stored and taste it directly from the tanks—is something I’d say is quite special for wine lovers. On the flip side, if you’re sensitive to long travel times or prefer a more relaxed pace, this full-day itinerary might feel a tad rushed.
One potential consideration is the pick-up process. The meeting points are outside the hotels, not inside, so it’s important to arrive on time. Also, this tour isn’t suited for travelers with mobility issues, given the walking involved and the nature of some sites. Overall, it’s a fantastic way to explore Rioja’s landscapes, history, and flavors, but do keep in mind the full day’s commitments.
Key points / Takeaways

- Authentic wine experience: Visit a traditional winery and taste regional Rioja wines directly from the source, including tank tastings.
- Charming villages: Laguardia’s medieval streets are a highlight, offering a picturesque atmosphere and rich architecture.
- Guided cultural insights: Knowledgeable guides share background on Basque language, culture, and the region’s history.
- Vibrant city tour: A walk through Vitoria-Gasteiz reveals a blend of historic charm and modern vibrancy.
- Beautiful scenery: Expect panoramic views of vineyards and rolling hills, perfect for photography and relaxation.
- Sweet ending: A tasting of Basque chocolates provides a delightful finish, emphasizing local artisanal craftsmanship.
Discovering Rioja: The Complete Experience

If you’re planning to visit Bilbao and want to see what makes La Rioja special, this tour covers the basics beautifully. It’s a full day packed with sights, tastes, and stories, guided by passionate experts who seem genuinely excited to share their region.
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Starting from Bilbao: Comfort and Convenience
The journey begins early, with pickup points outside the Meliá Bilbao or Sercotel Coliseo. The transportation, via air-conditioned minivan or bus, ensures comfort during the roughly 1.5-hour drive south toward Rioja. The ride itself offers a first peek at Basque Country’s scenic landscape, with some background info about Bilbao’s history along the way.
Once in Rioja, the first major stop is Laguardia—a place that captures the imagination. Its historic streets are narrow, winding, and lined with stone buildings, many dating back to medieval times. It’s a compact town, easily explored on foot, and perfect for a guided walk that unpacks its architecture and local lore. The guide I had, like many others, was praised for their passionate storytelling, making the history come alive.
Laguardia: A Medieval Gem
Laguardia is the sort of place that makes you want to slow down and soak in the atmosphere. Its ancient walls, underground tunnels, and welcoming plazas offer a glimpse into the past. You’ll enjoy a guided visit to a traditional winery, where the real highlight is the chance to see wine stored in underground caves—something you don’t get to experience everywhere. The tasting session here is a standout, with the guide explaining how different wine ages and styles influence flavor; as one reviewer put it, “It’s worth the money alone to visit the totally unique wine caves.”
You’ll have some free time afterward to stroll, take photos, or purchase local products. The 30-minute break feels just right to absorb the atmosphere without losing momentum.
Transition to Vitoria-Gasteiz: The Capital of the Basque Country
Next, the bus takes you to Vitoria, the administrative and cultural hub of the Basque region. The city’s historic center combines traditional Basque architecture with modern touches, making it a lively yet manageable city for a walking tour. Here, you’ll learn about the city’s unique blend of old and new and see sights like the medieval walls and bustling squares.
The guided tour lasts about 1.5 hours. Many reviews emphasize how knowledgeable guides like Volkan make the experience engaging, with some travelers noting how much they learned about local traditions and history.
Sweet Endings: Basque Chocolates and Local Flavors
What better way to finish a day of exploration than with a tasting of Basque sweets? The artisanal chocolate shop offers rich, flavorful confections that serve as a perfect treat after wine and sightseeing. The guide might suggest pairing chocolates with a sip of Rioja—if you’re inclined—adding a sweet layer to your understanding of Basque and Rioja gastronomy.
Practicalities and Value
The full-day tour runs about nine hours, including both travel and sightseeing. The price, which includes transportation, guide, wine tasting, and chocolates, offers good value when you consider the depth of experience and the high-quality guides. It’s especially appealing for those who want a structured, informative day without the hassle of planning logistics themselves.
However, keep in mind the long hours and walking involved. It’s not suited for those with mobility issues or who prefer a more relaxed pace. Also, the meeting points are outside the hotels, so punctuality is essential.
Who Would Love This Tour?

This experience is perfect for curious travelers eager to learn about Rioja wines and Basque culture in a day. If you enjoy guided walks, scenic drives, and tasting local products, you’ll find plenty to love here. It’s also suitable for first-timers to the region, offering a well-rounded introduction.
Wine enthusiasts will appreciate the chance to see a working cellar and learn about different wine ages and styles. Culture lovers will enjoy Laguardia’s medieval charm and Vitoria’s lively streets. But if you’re planning a super-relaxed, slow-paced day or have mobility concerns, you might want to consider alternative options.
Price and Logistics: What to Know Before Booking

The tour is priced reasonably for the amount of content packed into one day. The cost covers transportation, guide services, wine cellar visit, tastings, and chocolate tasting—which together offer a genuine taste of the region without extra charges.
Meeting points are outside the hotel, with two options for flexibility, but punctuality is key. The tour operates rain or shine, so dress comfortably and bring suitable shoes, especially since pavement walking in Laguardia and Vitoria will be involved. No meals are included, so plan to bring snacks or eat beforehand if you prefer.
This tour is not wheelchair accessible, and the walking pace might be brisk for some. Nonetheless, for those looking for an immersive, guided experience with plenty of photo opportunities and tastings, this package delivers a lot of value.
Final Thoughts

If your goal is to get a taste of Rioja wine, soak up Basque culture, and enjoy a guided day filled with scenic views and local flavors, this tour is a solid choice. The combination of authentic winery visits, the charm of Laguardia, and the vibrant streets of Vitoria provides a comprehensive introduction without the headache of planning.
The guides’ enthusiasm and knowledge are often cited as highlights, making the experience feel personal and engaging. Expect to learn, taste, and see a side of Spain that combines tradition with lively regional character.
For travelers who love good stories, great wines, and authentic city strolls, this trip hits the mark. Just come with comfortable shoes, a curious mind, and an appreciation for the finer things in life—like a glass of Rioja while surrounded by rolling vineyards.
FAQ
Is transportation included in the tour?
Yes, your transportation with an air-conditioned minivan or bus is included from the designated meeting points.
Can I join the tour at a different time or location?
Meetings are only at the provided hotel outside locations, so arriving on time at either Meliá Bilbao or Sercotel Coliseo is essential. No alternative pickups are mentioned.
Is lunch included?
No, lunch isn’t included. The tour provides tastings and free time but doesn’t cover a meal, so plan accordingly.
Is this tour suitable for children or those with mobility issues?
It’s not suitable for people with mobility problems or who use non-folding wheelchairs, as the walking and site conditions can be challenging.
What should I bring?
Bring your passport or ID, comfortable shoes, and clothes suitable for the weather. Pack a small camera for those vineyard views.
Can I expect to try different types of Rioja wines?
Yes, the wine tasting includes a variety of Rioja wines, including those stored underground in unique cellars, with guidance on distinguishing different styles and ages.
In essence, this tour offers a delightful blend of wine, history, and city life, wrapped in a well-organized package that’s great for curious travelers wanting a genuine taste of Rioja without the fuss of DIY planning.
More Wine Tours in Bilbao
- Boutique Rioja Wine Tour with Charming Lunch (From Bilbao)
- Bilbao: Gaztelugatxe, Bermeo, Mundaka, Gernika, & Wine Tour
- Visit of Marques de Riscal & Boutique Winery from Bilbao
- Rioja Wine Tour: Winery & Traditional Lunch From Vitoria
- Full Rioja Wine Tour with Lunch from Bilbao Private Tour
- San Juan de Gaztelugatxe with Winery Visit and Lunch (From Bilbao)
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