If you’re looking for a way to experience Sweden’s breathtaking coast beyond the usual sightseeing, this Fjällbacka Seaweed Picking and SUP Paddling Tour offers a perfect blend of nature, adventure, and local flavor. Set in Västra Götaland County, this half-day outing takes you into the heart of the Fjällbacka archipelago, guiding you through the calm waters on a stand-up paddleboard (SUP) while uncovering the secrets of edible seaweed. My impression? It’s a surprisingly enriching experience that combines light adventure with genuine learning — especially if you enjoy tranquil waters and scenic islands.
What I love about this tour is how it balances educational content with hands-on fun. First, you get expert tips from guides like Jonas, who patiently teach SUP techniques, making paddling accessible even for beginners. Then, there’s the thrill of reaching spots otherwise hidden from land, to pick seaweed and taste it fresh, which makes you feel connected to the environment in a real way. The highlight for most is the leisurely break on a quiet island, enjoying coffee and a delicious homemade lunch, with the sound of waves and seabirds for company.
One thing to keep in mind? As this experience involves physical activity and water, it’s best suited for those comfortable in the water and with a reasonable level of mobility. Also, if you’re traveling with children under 12 or have back or mobility issues, this might not be the right fit. Nonetheless, for adventurous spirits who love the outdoors and are curious about local marine life, this tour offers genuine value and a memorable day on the coast.
Key Points / Takeaways

- Unique combination of SUP paddling and seaweed foraging makes this tour stand out.
- Learn from knowledgeable guides who share insider tips on paddling techniques and seaweed species.
- Taste fresh seaweed and discover how it plays a vital role in Swedish cuisine and ecosystems.
- Beautiful scenery of Fjällbacka’s islands offers plenty of photo-worthy moments.
- Small group size (limited to 8 participants) ensures personalized attention and a relaxed pace.
- Inclusion of online prep and recipe booklet helps you feel prepared and allows for continued exploration afterward.
Exploring Fjällbacka: A Coastal Gem with More Than Just Views

Fjällbacka, in Västra Götaland County, is renowned for its stunning coastline, charming fishing villages, and dramatic archipelago. While many visitors come here for picturesque views or the famed writer Camilla Läckberg’s stories, this tour invites you to see Fjällbacka from a different angle—on the water, surrounded by nature, and with your hands in the sea.
Starting Point and Logistics
The meeting spot is conveniently located at Pluret/Plureviksvägen, Hamburgsund, right at the beach where the road ends. A parking lot is available, and if you don’t have a car, the organizers offer pickup from Hamburgsund’s center, near the ice cream café Pipers Glass. This flexibility makes it easier to include in a day of exploring the area without stress.
Duration and Pacing
While scheduled for about six hours, the tour’s pace is flexible, tailored to the group’s ability. Expect a mix of paddling, seaweed foraging, and island lounging, with plenty of time for breaks. The online pre-event meeting ensures that even first-timers feel ready before hitting the water, which I think is especially helpful for nervous paddlers or those unfamiliar with SUP.
What You Do and Learn
The core of the experience is twofold: learning SUP paddling and discovering local seaweed species. Your guide, often someone like Jonas, will teach you the basics of balancing and paddling, transforming novices into confident paddlers. This practical instruction is patient and clear, making it possible for even complete beginners to enjoy gliding across the water.
Meanwhile, underwater expert, accompanied by a field guide titled Tångguiden (Seaweed Guide), introduces you to the fascinating world below the surface. You’ll learn about the ecological importance of different seaweed species, their nutritional benefits, and how to harvest them gently. The ability to reach otherwise inaccessible spots on the SUP adds a sense of adventure and discovery.
The Seaweed Experience: Tasting and Learning
The highlight for many is the chance to pick and taste seaweed directly from the water. Fresh, slightly briny, and full of umami, seaweed is a versatile ingredient in Swedish cuisine. The guides explain which species are edible and share tips for incorporating seaweed into your cooking. Some reviews mention being surprised how delicious the seaweed is, especially when combined with the homemade lunch.
Island Break and Lunch
After paddling and foraging, you’ll land on a peaceful island for a well-deserved rest. The quiet scenery makes for a perfect setting to enjoy coffee and a homemade meal—simple yet satisfying, with local touches. The pace is gentle enough to allow for mindful breathing exercises, encouraging you to slow down and truly appreciate your surroundings.
Equipment and Extras
SUP and wetsuit rentals are available if you don’t have your own gear, and bringing your mask and snorkel is recommended if you want to explore underwater more thoroughly. Remember to bring an extra change of clothes, water, a reusable water bottle, and waterproof bag for your belongings. Since the experience involves water activities, appropriate attire is essential for comfort and safety.
Who Will Love This Tour?
This experience appeals most to active travelers who love nature and are curious about marine life. It’s ideal for those comfortable in the water, although beginners are welcome with prior instruction. Families with older children (12+) will find it enjoyable, especially if they’re interested in outdoor adventures. Keep in mind, it’s not suitable for people with back problems or mobility issues, and non-swimmers should consider their comfort level before booking.
Price and Logistics: Good Value for a Unique Experience

Pricing is reasonable considering the inclusions—guiding, instruction, tastings, and a thoughtful lunch. The option to reserve and pay later adds flexibility, allowing you to adjust plans if needed. Small group size enhances the experience’s intimacy, ensuring personalized guidance and a relaxed atmosphere.
What’s Missing?
You’ll need to rent your own gear if necessary, and you should bring your own lunch, although tastings are included. Alcoholic drinks are not allowed in the vehicle, which is standard for water activities. The overall investment provides a well-rounded, hands-on adventure—more than a simple boat tour, but less costly than a specialty diving trip.
Who Is This Tour Best For?

This tour is perfect for travelers seeking a deeper connection with Fjällbacka’s landscape and marine environment. It’s especially suited for those with a sense of adventure, curiosity about seaweed’s culinary uses, or who simply want a peaceful day on the water with a good guide. If you’re after a relaxing yet engaging outdoor activity that’s both educational and scenic, this tour fits the bill.
Final Thoughts: A Refreshing Coastal Escape

This Seaweed Picking and SUP Paddling Tour in Fjällbacka offers an authentic taste of Sweden’s coastal life. It’s a chance to learn about marine ecosystems, enjoy stretching your paddling muscles, and savor the flavors of the sea right on the water. The scenic islands, expert guidance, and relaxed pace make it a memorable outing for those eager to experience Fjällbacka’s natural beauty from an unusual perspective.
While it’s not a tour for everyone—those uncomfortable in or near water might want to skip—it’s an enriching activity that combines adventure with education in a setting that’s hard to beat. Whether you’re a solo traveler, a couple, or a small family, this experience delivers genuine value and a deeper understanding of this stunning Swedish archipelago.
FAQ

Do I need to have previous SUP experience?
No, the tour includes SUP instruction, making it accessible for beginners. Your guide will teach you the basics before heading out.
Is the tour suitable for children?
It’s best for children over 12, especially those comfortable with water. The physical activity and water elements might be challenging for younger kids or those with mobility issues.
What should I bring?
Bring a change of clothes, water, a reusable water bottle, waterproof bag, wetsuit if you have one, and snorkeling gear if you plan to explore underwater more closely.
Are gear rentals included?
SUP and wetsuit rentals are available but not included in the base price. You can also bring your own gear.
What happens if the weather isn’t good?
Check the weather forecast before booking. The organizers offer a full refund if you cancel more than 24 hours in advance, so it’s worth monitoring conditions.
How long is the tour?
The scheduled duration is six hours, but it can be adjusted based on group ability and conditions. It includes paddling, foraging, and island breaks.
This Fjällbacka adventure is a chance to discover a different side of Sweden’s coast—one full of color, taste, and tranquility. It’s worth considering if you’re looking for an active, meaningful way to connect with the landscape and enjoy some of the country’s finest scenery.
