Exploring Zwolle in a New Way with Escape Xperience: the Secret Key
If you’re looking for an activity that combines city sightseeing with a fun puzzle challenge, then the Escape Xperience in Zwolle might catch your interest. This self-guided adventure invites you to explore the city’s most notable sites and lesser-known corners by solving riddles on your smartphone app. The concept of enjoying Zwolle’s streets while engaging with a storyline set in 1787—where a revolutionary named Gerrit Jan Pijman needs your help to find a mysterious secret key—sounded promising.
Two things I appreciate about this experience are its flexibility and the way it makes you look at the city differently. First, you can start whenever you want, and there’s no need for a fixed schedule, which is perfect if you’re a flexible traveler or visiting with a group. Second, navigating through the city while solving puzzles at well-known sites like the Sassenpoort and Grote St. Michaelskerk adds a layer of interactive storytelling to an ordinary sightseeing stroll. That said, a potential drawback is that this is a self-guided tour, so if you rely heavily on guided commentary or extra narration, you might find the experience a bit sparse. Also, there was at least one review mentioning failure to receive login details, which could disrupt the visit if not addressed beforehand.
Key points / Takeaways

- Self-guided flexibility allows you to start the adventure whenever you’re ready, fitting into your schedule.
- The storyline set in 1787 offers a playful way to engage with Zwolle’s historic sites.
- 20 locations including iconic sites and hidden gems make for a comprehensive exploration.
- The price of around $32 for a group of up to 4 is quite reasonable for an interactive city experience.
- The experience provides extra playing time, ensuring you’re not rushed if you’re slow or want to soak in the sights.
- It’s suitable for most travelers, but those expecting guided commentary or a guided tour might find it a little light on narration.
The Experience in Detail: From the Sassenpoort to the Final Secret

You can also read our reviews of more tours and experiences in Netherlands.
Starting at the Sassenpoort: A Historic Gateway with a Puzzle
The adventure kicks off at Zwolle’s famous Sassenpoort, a medieval city gate that’s as iconic as it is photogenic. The app instructs you to solve a puzzle here, which makes you pay attention to details you might otherwise overlook. It’s a good warm-up, and the fact that admission is free means you can enjoy the historic architecture without additional costs. The Sassenpoort is also convenient to reach via public transportation, which is a plus if you’re relying on local transit.
Wijndragerstoren: Discovering a Hidden Landmark
Next, you visit the Wijndragerstoren, a lesser-known tower that’s part of the city’s historic fabric. Here, another puzzle awaits, encouraging you to explore and observe your surroundings. This site’s inclusion helps you see Zwolle beyond tourist clichés, offering a glimpse into its medieval past. The app’s guidance makes it easy to navigate from one site to the next, creating a seamless experience.
Grote of St. Michaelskerk: A Majestic Religious Site
At the Grote of St. Michaelskerk, you’ll encounter both awe-inspiring architecture and a new puzzle to solve. The church, dating back centuries, provides a dramatic backdrop for this game segment. Since the app guides you, you’ll more deeply appreciate the church’s details—perhaps noticing stained glass or structural elements you might miss during a regular visit. This stop is quick (about 5 minutes), but it’s a highlight that combines history, architecture, and interactivity.
De Peperbus Onze Lieve Vrouwetoren: Climbing the Tower of Zwolle
The final puzzle brings you to the De Peperbus, an impressive tower known for its panoramic views. Climbing the tower isn’t part of the puzzle, but it’s a worthwhile detour if you want to see Zwolle from above—just keep in mind that this is a self-guided experience, so the app doesn’t include a comprehensive tour inside. The challenge here is finding the secret key that Gerrit Jan needs to escape, with clues hidden around the city center, including this tower’s vicinity.
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Final Location and Ending the Game
The last part of the experience involves finding the final location in the city center, which is only revealed during the game. This adds an element of discovery and surprise. The app promises extra playing time if you don’t finish within the standard 2 hours, making it suitable for those who want to linger or take a more relaxed pace.
What You Get for the Price

At about $32.44 for a group of up to 4 people, this experience offers good value—especially considering it includes use of the app and bonus time. Since there’s no guide on-site, you’re paying mainly for the app-based interaction and the opportunity to explore at your own pace. Keep in mind, this is a self-guided tour, so it’s ideal if you enjoy solving puzzles and exploring independently rather than listening to guided commentary.
Who Would Love This
This is perfect for families, couples, or small groups who enjoy a mix of walking, puzzle-solving, and history. It’s especially good if you want to experience Zwolle in a more playful and engaging way, beyond traditional sightseeing. If you’re a history enthusiast interested in a storyline set in 1787, this will pique your interest. However, those seeking a guided or narrated tour might find it a little too light.
Practical Tips and Considerations

- Make sure to check your email for login instructions beforehand; some reviews noted that missing login details can be a hiccup.
- Since the experience is entirely self-guided, having a small group (up to 4) makes the game more manageable and fun.
- It’s a good idea to carry water and perhaps a snack, especially if you want to extend your exploration beyond the 2-hour mark.
- The stops are mostly outdoors or in accessible sites, so wear comfortable shoes and weather-appropriate clothing.
- The tour runs from 8:00 AM to 10:00 PM, so you can choose a time that suits your schedule.
Who This Tour Is Best For

If you love a mix of casual sightseeing and interactive storytelling, this is a charming way to see Zwolle. It’s especially suited for travelers who enjoy puzzles, history, and a bit of mystery without the pressure of a guided tour. It’s ideal for small groups or families looking for a fun activity that doesn’t require a large commitment or extra costs.
On the other hand, if you prefer detailed guided commentary or want a more curated experience, you might find this self-guided route a little sparse. It’s also not ideal if you’re traveling with a large group or want an experience designed for a solo adventure, as it’s optimized for groups of up to four.
FAQ

How much does the tour cost?
The tour costs approximately $32.44 per group of up to four people, which makes it quite affordable for a unique city experience.
Where does the tour start?
It begins at the Sassenpoort, located at Sassenstraat 53, in Zwolle’s city center.
How long does the experience last?
The recommended duration is about 1 to 2 hours, but you can extend your visit if you wish, thanks to the extra playing time included.
Is this a guided tour?
No, it’s a self-guided experience that you navigate using the app, with no on-site guide.
What sites are included in the route?
The tour covers 20 locations, including major sites like the Sassenpoort, Grote St. Michaelskerk, Wijndragerstoren, and De Peperbus tower.
Are the sites free to visit?
Most of the stops, including the Sassenpoort and churches, are free to enter. Some sites may have additional costs if you choose to go inside, but the puzzles are outside or at the perimeter.
What should I bring?
Bring a smartphone with the app installed, comfortable shoes, weather-appropriate clothing, and perhaps a water bottle.
What happens if I don’t receive login details?
One reviewer experienced this issue, but the company responded promptly to resolve it. It’s best to check your spam folder and confirm your email details in advance.
In closing, the Escape Xperience in Zwolle offers a lighthearted, playful twist on city exploration that’s suitable for those who enjoy puzzles and history. It’s a flexible, cost-effective way to see some of Zwolle’s highlights while engaging in an interactive storyline. While it doesn’t replace a guided tour for in-depth storytelling, it adds a fun layer to your visit—perfect for families or groups looking for a memorable adventure without the fuss of scheduled tours. Just be sure to check your email beforehand, and you’ll be set for a unique way to discover Zwolle’s secrets.
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