When I looked into the city tour and Santa Claus Village experience in Lapland, I found it offers a neat introduction to the Arctic capital of Finland. For about $66 per person, you get a three-hour journey that covers key sights, some delightful souvenir shopping, and of course, a chance to meet Santa himself. What caught my eye was the blend of cultural insight and holiday magic — perfect for travelers wanting a taste of Lapland without breaking the bank.
Two things stand out about this tour. First, the historical narration about how Rovaniemi became the Santa-branded city adds a layer of context that feels authentic rather than touristy. Second, the opportunity to cross the Arctic Circle at the famous line—not every Santa visit includes this iconic photo spot. On the flip side, some reviews suggest this isn’t a tour for those seeking in-depth exploration or a private, luxury experience. If you’re expecting a highly personalized guide or extensive sightseeing, you might find this a bit too straightforward.
Key points / Takeaways

- Affordable, well-organized at a reasonable price point, making it accessible for many travelers.
- Ideal for first-timers wanting a quick overview of Rovaniemi and its Christmas charm.
- Includes Arctic Circle photo opportunity and Santa meet-and-greet, adding memorable moments.
- Limited time for shopping and souvenirs, so plan accordingly if that’s a priority.
- Guide and transfer included simplify logistics but may feel less personalized.
- Reviews highlight value — especially considering the cost compared to individual taxi or bus expenses.
An In-Depth Look at the Itinerary and Experience

Want to dig deeper into Rovaniemi? We've also reviewed these city tours
Starting Point: Santa Claus Hotel on the Main Square
The tour kicks off at the central Santa Claus Hotel, directly on the main square of Rovaniemi, making it a convenient meeting point. From here, you’ll board a guided vehicle—probably a van or bus—and head into the city. The guide, whose insights are mostly in English, will give you a quick, friendly overview of Rovaniemi’s history and its rise to fame as the Santa capital of the world.
Exploring Rovaniemi’s Highlights
The tour offers a broad stroke of Rovaniemi’s most recognizable sights. Expect to hear about the city’s origins, its development after WWII, and how Santa Claus became a global brand. This background information is valuable if you’re curious about how a small northern town turned into a Christmas tourism hub.
One of the big draws is crossing the Arctic Circle line, marked clearly and perfect for a snapshot. Travelers love this photo-op, as it’s a tradition for many to prove they’ve been north of this imaginary line that marks the Arctic’s boundary. The guide will likely point out the significance of this line, and many visitors appreciate the chance to document such a moment.
Santa Claus Village: Meeting Santa and Shopping
The highlight for most is the Santa Claus live meeting. Although the tour doesn’t specify the exact timing, this usually happens at the Santa Claus Village, where children and adults alike can meet the jolly man himself. It’s a favorite part for many, as it transforms a simple tour into a magical experience.
Shopping at the souvenir stalls is also included in the brief stop, giving you the chance to pick up authentic Arctic souvenirs. Keep in mind, the tour doesn’t include souvenirs in the cost, so be prepared to spend if you want to take home a reindeer plush or traditional Sami crafts.
Sending Christmas Letters
A charming touch is the possibility to send a letter directly from Santa. This adds a personal, memorable element to the experience, especially if you’re traveling with children. Sending a letter from Santa’s official mailbox makes for a great holiday memory.
Duration, Logistics, and Tips
The entire experience lasts about three hours, with the exact start times varying depending on availability. The tour includes transfers and a guide, making it a hassle-free way to see the highlights without worrying about transportation.
The meeting point is accessible, and the activity is wheelchair friendly, which is a nice touch for inclusivity. To ensure you meet at the right spot, the company recommends contacting the guide before the tour.
A Word About Value and Reviews
At the price point of $66, this tour offers good value — especially considering how much it would cost to organize similar activities independently. A few reviews point out that you could “organize it yourself without spending money,” which is technically true if you’re confident navigating Rovaniemi on your own. However, the convenience and guidance provided are attractive for many visitors.
That said, some reviews are less enthusiastic. One traveler noted that the guide “just serves as a taxi,” and others feel that 116 euros for two is too expensive for what’s offered, suggesting that a taxi or bus could be cheaper. While I understand the sentiment, for many, the value lies in the ease of having transportation and narration included, especially if you’re unfamiliar with the area.
Who This Tour Is Perfect For

This experience suits travelers who want a quick, straightforward introduction to Rovaniemi and Santa Claus Village. It’s especially good for those with limited time, first-timers in Lapland, or families looking for a magical but affordable activity. If you’re after a personalized, in-depth tour with longer sightseeing or exclusive access, this might feel a bit rushed.
It’s also well-suited for visitors who appreciate organized convenience—the included transfer and guide take the hassle out of independent planning. If you’re budget-conscious, this tour offers a solid taste of Santa’s hometown without the hefty price tag of private guides or extended excursions.
Final Thoughts: A Practical, Friendly Tour for Arctic Explorers

In the end, this city tour and Santa Claus visit in Lapland strikes a good balance between value and experience. You get a glimpse into Rovaniemi’s history, a photo crossing the Arctic Circle, and a chance to meet Santa—elements that many travelers cherish. While it might not satisfy those craving a highly personalized or lengthy exploration, it delivers solid, straightforward fun for a reasonable price.
If you’re looking for a stress-free way to tick the Santa box and get a taste of Lapland’s capital, this tour fits the bill nicely. Just keep expectations in check—it’s a lively, friendly introduction rather than an in-depth adventure, but sometimes that’s exactly what you need.
FAQ

How long is the tour?
The tour lasts about three hours, with start times varying based on availability.
What is included in the tour?
You’ll receive a guide and transfer. The tour covers city highlights, crossing the Arctic Circle, and visiting Santa Claus Village.
Can I buy souvenirs during the tour?
Yes, there’s time for souvenir shopping at Santa Claus Village, but souvenirs are not included in the price.
Is the tour suitable for wheelchair users?
Yes, the activity is wheelchair accessible, making it inclusive for many guests.
Where does the tour start and end?
It starts at Santa Claus Hotel on the main square and ends back at the same meeting point.
Do I need to contact the guide beforehand?
Yes, it’s recommended to confirm the pickup location with the guide before the tour.
Is it worth the price?
Considering the included transportation, guide, Arctic Circle photo, and Santa meeting, many will find it a good value for a short introductory tour.
Would I recommend this tour?
If you’re looking for a convenient, family-friendly way to experience Rovaniemi’s highlights quickly, this tour is a practical choice. For those wanting a more personalized or longer experience, you might want to explore alternative options.
More City Tours in Rovaniemi
More Tours in Rovaniemi
More Tour Reviews in Rovaniemi
Not for you? Here's more things to do in Rovaniemi we have recnetly reviewed
- Rovaniemi: Midnight Sun Delight
- Rovaniemi: Early Winter 2 Hour Snowmobile Safari
- Rovaniemi: Korouoma Canyon Frozen Waterfalls Guided Hike
- Rovaniemi: Guided tour in Arctic Circle Trekking area
- Rovaniemi: Autumn-Summer Arctic Survival Tour
- Rovaniemi: Culture Pass to Arktikum, Korundi, and Pilke
- Rovaniemi: Husky Farm Visit
- City tour and Santa Claus village visit in Lapland
- Rovaniemi: Reindeer Farm Visit with Photographer
- Rovaniemi: Summer Boating Trip with Refreshments
- Rovaniemi: Riisitunturi Full-Day Wilderness Adventure & BBQ
- Rovaniemi: Late Night Ride with Finnhorses
