Chocolate Factory Tour & Tasting from 1915 in Turin

Discovering Turin’s Chocolate Heritage: A Look Inside Peyrano’s Historic Factory

If you’re a chocolate lover heading to Turin, a visit to the Peyrano factory offers a delicious peek into the city’s sweet side. Established in 1915, this family-run chocolatier has been creating artisanal chocolates for over a century, and their guided tour promises a flavorful journey from cocoa bean to finished bar. What’s particularly charming about this experience is the chance to see a family legacy in action—crafting Gianduja and dark chocolates with techniques passed down through generations.

Two things I especially appreciate about this experience: First, the freshly made chocolates sampled at the end are incredibly satisfying, a genuine taste of craftsmanship. Second, the historical setting and storytelling by passionate guides add depth, making the sweetness of the chocolates even richer. On the flip side, if you’re not a fan of hazelnuts, this tour isn’t for you, as those are central to many products here—and it’s not a long tour, so don’t expect hours of sightseeing. Still, the hour or so you spend is packed with flavorful insights and authentic charm.

Key points / Takeaways

• Established in 1915, Peyrano is a Turin icon with over a century of chocolate-making tradition.
• Family recipes passed down through generations make this a genuine artisanal experience.
• Guided by expert chocolatiers, you’ll see the step-by-step process from cocoa bean to finished chocolate.
• Tastings of fresh production plus two premium chocolates offer a delightful, edible summary of the craft.
• Weekday demonstrations give you a behind-the-scenes look at chocolate making—an extra treat.
• The tour is limited to 10 participants, ensuring a personal and engaging experience.

An Authentic Taste of Turin’s Chocolate Craftsmanship

From the moment you step into Peyrano’s shop and factory on Corso Moncalieri, you’re transported into a world where chocolate isn’t just a sweet treat but a craft. The building’s history, dating back to 1915, lends a sense of tradition that makes every bite feel special. As you meet your guide—often a knowledgeable chocolatier—you’ll quickly realize this is more than just a tasting; it’s an education in artisanal chocolate-making.

The tour begins with a walk through the production area, where you’ll see how cocoa beans are transformed through grinding, conching, and tempering, ultimately becoming the smooth chocolates you’ll taste later. Unlike factory tours that feel impersonal or rushed, Peyrano’s small-group size (limited to 10) allows for meaningful interaction. Their expert guides, like the one praised in reviews, are eager to share interesting facts—such as the significance of their Gianduja, a classic Piedmontese hazelnut chocolate spread, or how their recipes are safeguarded as a cherished family secret.

During weekdays (except weekends), you get an extra treat with a live chocolate-making demonstration—watching molten chocolate being poured into molds or hand-decorated with finesse. This behind-the-scenes peek makes the experience immersive and memorable.

The Tasting: A Sweet Highlight

The real highlight comes at the end when you enjoy three chocolates, including the freshly made batch of the day. This isn’t just a quick sampling; it’s a carefully curated tasting of premium chocolates crafted from high-quality ingredients. The two additional chocolates are chosen to complement the main tasting and may include a rich dark chocolate or a flavorful hazelnut variant. Many reviewers comment that these delicious chocolates showcase the skill and passion that has made Peyrano a beloved name in Turin.

The tasting experience is relaxed, giving you time to savor each bite and ask questions about flavor profiles or production techniques. For those who love discovering chocolates with unusual or traditional flavors, Peyrano’s offerings serve as both a delightful snack and a testament to Italian craftsmanship.

Tour Logistics and Practicalities

The tour lasts about one hour to an hour and a half, making it manageable even on a tight schedule. Check the availability for specific starting times, as they vary throughout the week. The meeting point is conveniently located at Corso Moncalieri, 47, at Peyrano’s shop and factory, which is easy to find. It’s recommended to arrive on time, as the tour starts promptly, and advance booking is wise because of the small group size.

Cost-wise, the experience delivers excellent value considering you get a guided tour, the behind-the-scenes look, and multiple tastings. Additional chocolates can be purchased afterward, but the included tastings already satisfy most sweet cravings.

You don’t need to worry about language barriers, as the tour is offered in English, Italian, French, and Spanish. It’s a perfect activity for couples, friends, or families wanting a relaxed, authentic experience that combines culinary delight with a touch of history.

Who Will Love This Tour?

If you’re a chocolate connoisseur or simply curious about Italian sweets, you’ll find this tour rewarding. Those interested in family-run businesses and local traditions will appreciate Peyrano’s centuries-old craft. It’s especially suited for travelers who enjoy tastings and want a manageable, informative glimpse into Turin’s confectionery scene.

However, if you’re allergic to hazelnuts, you’ll want to skip this one, as they feature prominently in their products. Because of the limited group size and personalized guides, it’s best for those who value quality over quantity—meaning this isn’t a large, commercial factory tour but an intimate, detailed look at a local jewel.

The Sum Up: A Sweet Slice of Turin

The Chocolate Factory Tour & Tasting from 1915 in Turin quietly stands out as a delightful and authentic experience. It’s a chance to learn about the meticulous art of chocolate-making from passionate artisans who’ve kept traditions alive for over a century. The tasting of freshly made chocolates, combined with the chance to see behind the scenes, makes this more than just a sugar fix; it’s an insightful glimpse into Turin’s culinary soul.

This tour is an ideal choice for anyone who appreciates craftsmanship, enjoys a bit of history, and wants a memorable tasting experience. Whether you’re a dedicated chocoholic or simply seeking a charming, flavorful activity, Peyrano’s factory provides a satisfying taste of Turin’s sweet heritage—one delicious bite at a time.

Frequently Asked Questions

Is the tour suitable for children?
Yes, children who enjoy chocolate will find the tastings enjoyable, but keep in mind the tour lasts about an hour and a half and involves tasting multiple chocolates.

How long does the tour last?
It typically lasts between 1 and 1.5 hours, depending on the group and the pace of the demonstration.

What languages are available for the tour?
Guides speak English, Italian, French, and Spanish, so check your preferred language when booking.

Can I buy chocolates during or after the tour?
Yes, additional chocolates are available for purchase post-tour, but the included tastings are already generous.

Are there any dietary restrictions I should be aware of?
The tour isn’t suitable for people allergic or intolerant to hazelnuts, as they are a key ingredient in Peyrano’s chocolates.

How do I find the meeting point?
The meeting point is at Peyrano Shop & Factory, Corso Moncalieri, 47. Arrive a few minutes early to ensure a prompt start.

Is the tour family-friendly?
Absolutely, it’s suitable for families, especially those with children who love chocolate. Just be mindful of the duration and the tasting process.

What’s the price range for this experience?
While the exact cost isn’t specified here, the value of guided insights combined with tastings makes it a worthwhile treat for chocolate enthusiasts.

How do I book the tour?
Reservations can be made in advance through the booking platform, and you can reserve now and pay later for flexibility.

In sum, the Peyrano factory tour offers a well-balanced mix of history, craftsmanship, and flavor. It’s an authentic slice of Turin that delights the senses and offers a tasty education—perfect for those wanting to go beyond sightseeing and truly indulge in local tradition.