If you’ve ever wondered what goes into making a perfect chocolate bar, this guided experience at the Simón Coll visitor center offers a fascinating peek behind the scenes. Located about 40 minutes from Barcelona in Sant Sadurní de Anoia, this tour combines education, entertainment, and plenty of tasting—making it a delightful outing for chocolate lovers and curious travelers alike.
What I really like about this experience is how it balances history and modern craftsmanship. The audiovisual presentation, with spectacular panoramic screens, transports you to cacao plantations, making you feel like you’re right there among the cacao trees. Plus, the chance to see authentic antique machinery in the old workshop adds a charming, nostalgic touch.
On the flip side, a possible consideration is that the production area is off-limits for safety and hygiene reasons, meaning you can’t see the actual chocolate-making in real-time. If you’re eager to witness the process closely, this might feel a bit like a tease. Still, the audiovisual and guided explanations do a good job of filling in those gaps.
This experience offers value for money through its blend of sensory activities, educational insights, and a lovely shop for afterwards. It’s especially suited for those who love to learn about food production or enjoy tasting high-quality chocolates in a fun, relaxed setting.
Key points / Takeaways

- Interactive Audiovisuals: The 180º screens create an engaging, panoramic view of cacao cultivation and processing, making complicated steps easy to understand.
- Authentic Old Workshop: The vintage machinery, brought back to life with visual effects and explanations, adds historical depth and charm.
- Guided Tasting: You’ll sample chocolates straight from the production line and learn how to appreciate their flavors — an experience that truly engages your senses.
- Educational Focus: Guides like “Jordi” (if reviews are to be believed) make the tour lively, sharing fun facts about how many cocoa beans are needed for one chocolate bar.
- Shop and Tastings: The 100 m² shop at the end offers a tempting array of chocolates, including new releases, perfect for souvenirs or gifts.
- Accessible & Flexible: With options to cancel up to 24 hours beforehand and the possibility to reserve now and pay later, it offers flexibility to plan your trip.
The Nuts and Bolts: A Deep Dive Into the Chocolate Experience

You can also read our reviews of more tours and experiences in Sant Sadurni D Anoia.
Getting There and Duration
The tour lasts about 50 minutes, making it a perfect quick escape from Barcelona’s hustle. It’s located in Sant Sadurní de Anoia, a charming town famous for its sparkling wine and now, chocolates. The meeting point is at the reception of Espai Xocolata Simón Coll, and the activity ends right back there, which simplifies logistics.
Transportation options include driving or possibly public transport, but given the short duration and the focus on the factory, many visitors prefer to rent a car or join a guided tour package. Confirm availability and starting times as they can vary, especially in peak seasons.
What’s Included and How It Feels
Your ticket grants access to a series of well-organized sections—starting with the audiovisual presentation, continuing through the old workshop with antique machines, and culminating in watching the current production line through windows. It’s a thoughtfully curated journey, designed to stimulate all five senses.
The audiovisual space is a standout feature, providing a spectacular visual experience that explains cacao’s journey from pod to bar, meaning you don’t need to be a science geek to follow along. The guides, like “Jordi,” are praised for making complex processes accessible and fun.
What You’ll See and Do
The cacao plantation scenes on the panoramic screens make you feel like you’re right in the tropics, learning about cacao trees and pods. It’s a vibrant, colorful segment that appeals visually and educationally.
In the old workshop, vintage machinery—often seen as a relic—comes alive through visual effects and explanations, giving you a taste of how chocolate was made over a century ago. Real antique machines are on display, adding authenticity and a sense of history.
The current production line shows chocolate being made in real-time, but for safety reasons, you won’t step inside the actual manufacturing area. Instead, viewing windows let you observe the process from a safe distance, which might be a letdown for those expecting a hands-on experience.
Tasting and Sensory Experience
The tasting segment is a highlight—here, you’ll sample freshly made chocolates straight from the line. The guides teach you how to taste chocolates properly, which elevates the experience beyond just biting into a treat. The sensory test involves evaluating texture, aroma, and flavor, making it both educational and delicious.
The Shop and Final Notes
After the tour, you’ll find yourself in a chocolate paradise—a 100 m² shop filled with products from Simón Coll and other iconic brands like Amatller. It’s a perfect spot to pick up souvenirs, artisanal chocolates, or try something new.
The entire experience is tailored to be family-friendly and accessible, with options for different languages (English, Catalan, Spanish) and wheelchair access, making it inclusive for a variety of visitors.
Price and Overall Value
While the specific cost isn’t detailed here, reviews suggest it’s a worthwhile purchase considering the interactive elements, guided explanations, and tastings included. The fact that you can cancel 24 hours in advance and reserve without immediate payment adds flexibility, especially if your plans change unexpectedly.
Who Will Love This Experience?

This tour is ideal for chocolate enthusiasts, curious travelers who want a hands-on look at food production, and families seeking an engaging outing. Foodies will particularly appreciate the educational aspect and the chance to taste chocolates directly from the production line.
It’s also perfect for those who enjoy a blend of history, technology, and tasting in a compact, well-organized setting. If you’re looking for a quick, memorable activity that offers both entertainment and education, this fits the bill.
However, if you’re eager to see the actual manufacturing process up close or prefer longer, more in-depth factory tours, you might find this experience a bit light on that front. Still, the audiovisual presentations and vintage machinery provide plenty of visual interest.
Final Thoughts

The Simón Coll Chocolate Experience offers a delightful overview of the chocolate-making process, beautifully blending visual storytelling, hands-on tasting, and historic machinery. It’s a well-rounded, fun, and educational activity that doesn’t take up your whole day but leaves you with a deeper appreciation for one of our favorite treats.
For those looking for a high-quality, engaging, and authentic chocolate experience close to Barcelona, this visit is tough to beat. It’s a sweet escapade that will satisfy both your curiosity and your sweet tooth—an experience that’s as nourishing for the mind as it is for the palate.
FAQ

How long does the tour last?
The guided experience lasts about 50 minutes, making it a quick and satisfying activity suitable for most schedules.
Is the activity suitable for children?
Yes, the tour is designed to be interactive and fun for all ages, with explanations suitable for kids and adults alike.
Can I see the actual chocolate production?
While you can observe part of the current production line through windows, you won’t see the process happening inside the machinery for safety and hygiene reasons.
What languages are available for the tour?
Guides and audiovisuals are offered in English, Catalan, and Spanish, ensuring clear communication for most visitors.
Is the experience accessible for wheelchairs?
Yes, the tour is wheelchair accessible, making it inclusive for guests with mobility needs.
Can I cancel or change my booking?
Yes, you can cancel up to 24 hours in advance for a full refund and reserve now & pay later for added flexibility.
Embark on this flavorful journey to discover how chocolate is made, from bean to bar, with plenty of tastings and visual storytelling. It’s a sweet way to learn about Catalonia’s chocolate heritage—and it’s sure to leave you craving more.
