Exploring Florence often means marveling at its art, architecture, and history, but for wine lovers, a visit to a traditional enoteca adds a delicious local dimension. This wine-tasting experience in Florence’s city center offers an intimate taste of Tuscany’s most renowned wines, all within a cozy, welcoming setting just steps from the Duomo.
What sets this experience apart is its focus on authenticity and education. You’ll smell, sip, and learn about key wines like Vernaccia di San Gimignano, Chianti Classico, and Carmignano—all carefully paired with local bruschette crafted by a talented chef. The relaxed, small-group format makes this more than just a tasting; it’s a chance to deepen your understanding of Tuscany’s wine culture without the touristy hype.
One thing to keep in mind is that the experience lasts just one hour, which is perfect if you’re short on time or fitting in a quick cultural break. However, you should arrive punctually—as latecomers aren’t accepted—so plan to get there a few minutes early, especially if you’re unfamiliar with the area. This tour offers value for the price, especially considering the expert guidance and high-quality local products involved.
Key points / Takeaways

- Prime Location: In the heart of Florence, just a short walk from the Duomo, making it easy to combine with sightseeing.
- Expert Sommelier: A knowledgeable host will explain the wines’ unique features, enriching your appreciation.
- Authentic Atmosphere: The cozy, traditional enoteca offers a genuine Tuscan vibe, ideal for wine enthusiasts.
- Tasting Selection: Three well-known wines—Vernaccia di San Gimignano, Chianti Classico, and Carmignano—served with generous 35ml pours.
- Food Pairings: Bruschette made from local ingredients are paired with each wine, showcasing the region’s flavors.
- Small Group: Intimate settings ensure personalized attention and a relaxed experience.
When visiting Florence, most travelers are eager to soak in the art, history, and architecture. Yet, a guided wine-tasting experience in the city center offers a different, equally enriching way to connect with the region. This particular experience, offered by Hidden Experiences, is a well-balanced introduction to Tuscan wines, and it’s ideal for those curious about Italy’s wine traditions but who also value authenticity over tourist traps.
What’s Included and What You’ll Experience
For around $45, you get an hour-long session led by a friendly and knowledgeable sommelier. The small-group format means you’ll get attention, with personalized insights about each wine. You’ll sample three iconic wines—Vernaccia di San Gimignano, Chianti Classico, and Carmignano—about 35ml each, enough to appreciate their nuances without getting tipsy. The wines are expertly paired with three bruschette, each featuring local ingredients, which makes this tasting both a tasting and a small food adventure.
The host’s explanations focus on what makes each wine special. For example, Vernaccia di San Gimignano is Italy’s first DOCG white wine, known for its crispness and minerality. Chianti Classico, Tuscany’s most famous red, features a characteristic blend of Sangiovese grapes, with a flavorful, fruity profile. Carmignano, less common but equally important, boasts a history dating back to the Medici era and offers a bold, full-bodied taste.
Ready to swirl and sip more? More wine adventures we love in Florence
Location and Logistics: No Hassle, Just Focus on the Wines
The meeting point at Enoteca Alessi is right in Florence’s historic core—easy to reach for anyone sightseeing nearby. The venue’s atmosphere is cozy and inviting, as one reviewer put it, “very cozy atmosphere,” perfect for relaxing and focusing on the wine. Latecomers aren’t accepted, so arriving on time is a must. The experience ends right back at the same spot, making it simple to combine with a stroll through Florence’s streets or other activities.
The Balance of Value and Experience
At just over forty-five dollars per person, this tasting offers great value for money, especially considering the quality of wines and the expertise of the sommelier. You’ll leave with a better understanding of Tuscany’s flagship wines and how to appreciate their subtle differences. Plus, the pairing of bruschette elevates the tasting beyond just sipping; it’s a small culinary lesson in local flavors.
Why This Experience Works Well
This tour is perfect if you’re seeking an authentic, relaxed experience that combines education with enjoyment. It’s especially suited for travelers who want a taste of Tuscany without venturing into the countryside. The small group setting fosters an intimate atmosphere—something I personally find makes these tastings more memorable.
The only potential downside is the one-hour duration, which might feel a bit brief if you’re eager to learn more about Italian wines. However, for many, this is a perfect quick immersion, especially when paired with a full day of sightseeing elsewhere in Florence.
Who Should Consider This Tour

If you’re a wine enthusiast wanting to deepen your knowledge without a lengthy commitment, this is a smart choice. It’s also great for those who enjoy local culinary traditions, as the bruschette complement the wines beautifully. Travelers with limited time in Florence will appreciate that it’s a short, convenient activity that fits easily into a day of sightseeing.
However, if you’re traveling with children or are not of legal drinking age, keep in mind this experience is not suitable for minors. Also, those with food allergies or intolerances should inform the organizers in advance, as the bruschette are made with local ingredients.
Taste buds happy? More delicious discoveries we love in Florence
- Florence Private Food Walking Tour With Locals: 6 or 10 Tastings
- Florence Vintage Bike Tour Featuring Gelato Tasting
- Tuscany Hills Postcard View:Val Dorcia Scenery With Wine Tasting
- Small-Group Wine Tasting Experience in the Tuscan Countryside
- Small-Group Florence Food Walking Tour
- Walking Food Tour of Florence With Tastings
Final Thoughts: Is It Worth It?

For just over forty-five dollars, you get more than just a sip of wine; you gain insight into Tuscany’s wine heritage, enjoy a convivial atmosphere, and taste some of Italy’s most renowned local products. The expertise of the sommelier and the cozy setting turn what could be a simple tasting into a memorable, educational experience.
This activity shines as a perfect starter for anyone interested in Italian wines or wanting a relaxed, authentic taste of Florence’s culinary scene. It’s especially good for travelers who appreciate small-group experiences and are eager to learn in a friendly environment. Whether you’re a wine novice or a seasoned sipper, you’ll walk away with new knowledge and a few local wine tips to bring home.
Is this experience suitable for wine beginners?
Absolutely. The sommelier explains the wines in an accessible way, making it ideal for those new to wine tasting.
How long does the tour last?
It lasts about one hour, with a focus on quality over quantity.
Can I book this experience in advance?
Yes, reservations are recommended, especially as latecomers aren’t accepted. You can reserve now and pay later for flexibility.
Is the experience held in English or Italian?
It’s conducted in both English and Italian, ensuring clear explanations regardless of your language preference.
Are drinks included?
Yes, the tasting includes three wines (35ml each), water, and the bruschette.
Is the experience wheelchair accessible?
Yes, the venue is accessible for wheelchairs.
Are there options for people with food allergies?
You should inform the organizers ahead of time about any food allergies or intolerances.
What’s the best way to arrive at the meeting point?
The enoteca is centrally located in Florence, a short walk from major sights, making it easy to reach on foot.
Can I do this experience if I’m under 18?
No, this activity is not suitable for minors.
What’s the main takeaway from this experience?
You’ll leave with a better understanding of Tuscan wines, knowledge of pairing, and some local culinary tips.
In the end, this wine tasting offers a charming, straightforward way to connect with Tuscany’s culinary roots, right in Florence’s bustling heart. It’s a small, focused experience that’s likely to leave you with a smile—and maybe a new appreciation for Italy’s beloved wines.
More City Tours in Florence
- Florence: Half-Day Walking City Tour with Accademia Gallery
- Florence: city walk to the most famous historical monuments
- Florence: Guided Walking Tour of the City Center
- Florence: Guided Vintage Electric Fiat 500 City center Tour
- Florence: Pontevecchio Bridge and City Sights Rafting Cruise
- Florence: City Pass with Uffizi and Accademia Entry
More Food & Drink Experiences in Florence
- Private Tuscan Dinner and Wine Tasting from Florence
- Florence: Chianti Classico Wine Region PRIVATE Tasting Trip
- From Florence: Tuscany Wine & Food Tour with Guide
- Florence: Chianti Sunset Vespa Tour with Wine & Oil Tasting
- Florence: Walking Food Tour With Olive Oil & Wine Tasting
- Wine Tasting and Paring Class Guided Tour in Florence
More Tour Reviews in Florence
Not for you? Here's more things to do in Florence we have recnetly reviewed
- Half-Day Tour from Florence: Chianti Colors & Flavors
- WONDERFUL TUSCANY: Siena, San Gimignano & Chianti Wine Tour
- Tuscany: Siena, San Gimignano and Chianti Wine Tour
- Historic Markets Food Tour and Cooking Class
- Michelangelo and Santa Croce Private Tour
- Florence: Custom Jewelry Making Experience
- Florence Sunset Tour: Silent Disco & Aperol Spritz
- Uffizi gallery: private guided tour priority ticket
- Siena Half-Day Tour from Florence
- The Tuscan Jewels: Private Full-Day Tour From Florence
- Small-Group Uffizi Museum and Leonardo Da Vinci Highlights
- Tuscany Florence day trip with Vinery Lunch from Rome
