Santorini: Fira Town Walking Tour with Wine Tasting offers a delightful way to explore one of Greece’s most iconic towns. For around $79, you get a 3-hour guided walk through Fira’s charming streets, blending old-world charm with modern touches. This tour stands out not just for its scenic views but for its intimate, authentic feel—plus a peek into local crafts and a chance to taste some of the island’s renowned wines.
What I find especially appealing are the knowledgeable guides, such as Marina, who are praised for making the experience both educational and warmhearted. You’ll also love the opportunity to walk along cobblestone streets, visit jewelry shops, and take a cable car ride down to the old port. The optional wine tasting at a cozy Fira wine cellar adds a luxurious yet accessible element that many travelers appreciate.
A potential consideration is that wine tasting isn’t included in the base price, so if you’re keen on sampling local wines, it’s an extra cost. Also, since transportation isn’t provided, you’ll need to arrange your own transfer to and from the meeting point. This tour offers great value for those looking to savor Fira without the crowds and without breaking the bank.
Key Points / Takeaways

- Authentic walking experience: Explore Fira’s narrow, cobbled streets with a local guide who can point out hidden gems.
- Jewelry and artisan shopping: Gold Street and local art galleries showcase the island’s craftsmanship.
- Iconic sights: Visit the Blue Dome Church in Firostefani and walk along caldera edges for breathtaking views.
- Cable car ride: A quick 5-minute journey from the top of the caldera to the old port provides stunning panoramas.
- Wine tasting: An optional visit to a cozy wine cellar offers a chance to sample rare and renowned local wines.
- Personalized attention: Small group sizes usually mean more interaction and tailored insights.
Introduction to the Tour and Its Charm
Starting at the centrally located Atlantis Hotel, this Fira town walking tour is a practical way to get your bearings in Santorini’s lively capital. Being just 3 hours long, it’s perfect if you’re short on time but still want to soak up the atmosphere of this photogenic town. What makes this experience special is how it combines sightseeing, local artisan culture, and a touch of luxury with the optional wine tasting.
I love how guides like Marina, praised as warm and knowledgeable, enhance the experience. Their local insights turn a simple stroll into a memorable adventure. The tour’s pace is relaxed enough to enjoy each stop and ask questions, making it ideal for curious travelers who want more than just a map.
What Makes This Tour Stand Out
The highlight of this walk is the chance to see Fira’s white-washed buildings and narrow streets, which are immediately recognizable and quintessentially Greek. The tour’s route includes a visit to Gold Street, famous for its jewelry stores showcasing stunning pieces that reflect local craftsmanship—a real treat for those interested in accessories or souvenirs.
One of the most memorable moments is walking past the Blue Dome Church in Firostefani. This iconic structure, perched on the caldera’s edge, offers perfect photo opportunities and a sense of serenity amidst the busy town. The walk along the caldera’s edge provides sweeping views of the volcanic landscape and the Aegean Sea—pictures you’ll want to keep forever.
A Tasty and Visual Feast
The tour also includes a walk past artisan shops—leather sandal workshops and art galleries—giving you a glimpse of local creativity. Plus, grabbing a handmade ice cream at one of the local parlors offers a sweet break. For those with an eye for authentic experiences, walking part of the donkey roads is a quirky reminder of the island’s transportation history.
The Cable Car and Port Experience
An exciting feature is the cable car ride, which takes just 5 minutes but offers panoramic views of the caldera and the sea. This short ride is a highlight for many, giving you a different perspective of Santorini’s dramatic landscape. The descent to the old port is a practical touch, as it’s often crowded and challenging to navigate on foot.
The Wine Tasting and Its Place in the Tour
At the end of the walk, the group visits a wine restaurant nestled in the heart of Fira. Here, you can sample renowned and rare local wines—a treat for wine lovers and a way to relax after the walking. While the tasting is optional and not included in the base price, reviews highlight it as a memorable part of the experience, especially for those interested in tasting Santorini’s distinctive vintages.
Price and Logistics: A Good Deal?

At $79 per person, this tour presents a good value for a guided experience that combines sightseeing, local culture, and optional wine tasting. The price doesn’t include wine or personal expenses, but the cable car ride is included, adding convenience and a scenic element without extra cost.
Since transportation isn’t included, you’ll need to arrange your own transfer to the meeting point—something to plan for if you’re staying outside Fira. The tour’s flexible cancellation policy—full refund if canceled 24 hours in advance—adds peace of mind.
Who This Tour Is Best For
This experience is ideal for travelers who want a comprehensive, relaxed overview of Fira without the hassle of navigating alone. It’s perfect for those interested in local crafts, authentic streets, and beautiful views. Wine enthusiasts will appreciate the optional tasting, especially given the rave reviews about the wine cellar’s selection.
It’s also well-suited for small groups or solo travelers seeking a personable guide who can share stories and tips along the way.
Ready to swirl and sip more? More wine adventures we love in Santorini
The Itinerary in Detail

Starting Point and Orientation
The tour begins in front of the Atlantis Hotel, a convenient central location. From there, your guide will lead you into the heart of Fira’s labyrinth of streets. Expect to zigzag through narrow alleyways lined with white buildings and vibrant bougainvillaea.
Gold Street and Artisan Shops
One of the first stops is Gold Street, where jewelry shops display beautiful, intricate pieces—a highlight for many. Watching a leather sandal workshop or browsing local art galleries gives you a true taste of Santorini craftsmanship. These shops often have a personal touch that larger souvenir stands lack.
Firostefani and the Blue Dome Church
Walking towards Firostefani, you’ll visit the Blue Dome Church, perched on the caldera’s edge. This icon of Santorini is a favorite for photos and reflection. The walk along the caldera’s rim offers sweeping views, making it a highlight for photography lovers.
The Venetian District and Churches
Passing through the Venetian district, you’ll see numerous churches with charming architecture. Many of these overlook the caldera, adding to the picturesque charm. The area is quieter than the main town, giving a more relaxed vibe.
Cable Car Ride to the Old Port
After exploring Fira, the group heads to the cable car station. The 5-minute ride down offers stunning views of the volcanic landscape and the sea, providing a different perspective from street level. Many reviews mention how this small but scenic ride is a memorable highlight.
Walking the Caldera Edge
The tour then takes you along the caldera’s edge, a perfect spot to appreciate the island’s dramatic volcanic cliffs. It’s a chance to enjoy panoramic vistas and absorb the tranquil beauty of Santorini.
Ending at the Wine Cellar
The final stop is a cozy wine restaurant where you can sample some of the island’s top wines. Many reviews praise the wine cellar’s selection of both renowned and rare wines, making it a fitting conclusion to your exploration.
Who Should Sign Up?

This tour is suited for travelers who want a tasteful, guided introduction to Fira’s streets and sights. It’s particularly good for those who enjoy a mix of walking, shopping, and scenic views, with the option to indulge in local wine. If you’re short on time but want to get a meaningful feel for the town, this is a practical and enjoyable choice.
Those passionate about local crafts, photography, or simply soaking up the caldera views will find plenty to love here. The knowledgeable guides, such as Marina, who have received praise for their warmth and expertise, make a difference.
The Sum Up
The Fira Town Walking Tour with Wine Tasting offers an easy, engaging way to connect with Santorini’s heart. It balances sightseeing, culture, and optional indulgence without feeling rushed or superficial. The small-group setting and insightful guides make it particularly appealing for curious travelers who want more than just a quick glance.
While the wine tasting is optional and costs extra, many find it to be a highlight, especially given the carefully curated selection of local wines. The inclusion of the cable car ride and visits to iconic spots like the Blue Dome Church make this tour feel comprehensive yet manageable in just three hours.
If you’re looking for a relaxed, authentic experience with friendly guidance and beautiful scenery, this tour fits the bill nicely. It’s best suited for those wanting a friendly, informative introduction to Fira’s streets, views, and crafts—plus a touch of local flavor through wine.
FAQ
Is the wine tasting included in the tour price?
No, the wine tasting is optional and not included in the $79 fee. You can choose to enjoy it at the designated wine cellar at an additional cost.
Does the tour include transportation?
Transportation isn’t included, so you’ll need to get to and from the meeting point at the Atlantis Hotel on your own.
How long is the cable car ride?
The cable car ride takes about 5 minutes, offering a quick but scenic descent from the caldera to the old port.
What should I bring for the tour?
Bring comfortable shoes, sunglasses, sun hat, sunscreen, water, and comfortable clothes suitable for walking and warm weather.
Is the tour suitable for children?
Children under 2 are free, but check with the provider for age suitability and any specific restrictions.
Can I cancel the tour if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, providing flexibility for your trip planning.
What makes this tour popular according to reviews?
Guests praise the knowledgeable guides, the stunning views, and the excellent wine selection at the tasting, making it a memorable experience.
How large are the groups?
Groups are typically small, allowing for personal interaction and tailored commentary.
What’s the main appeal of this tour?
Its combination of authentic street exploration, iconic sights, and optional local wine tasting makes it a well-rounded Santorini experience.
Who would enjoy this tour most?
Travelers seeking a relaxed, informative introduction to Fira, especially those interested in local crafts, scenic views, and wine, will find this tour a perfect fit.
In essence, this walking tour is a charming, practical way to get a true taste of Fira, with highlights that appeal to history lovers, craft enthusiasts, and wine aficionados alike.
Taste buds happy? More delicious discoveries we love in Santorini
- Half-Day Small-Group Eat and Walk Santorini Food Tour
- Experience Santorini: Wine Tasting Small Group Tour
- Extra Virgin Olive Oil and Honey Tasting
- Santorini Private Cooking Class and Wine Tasting Tour
- Santorini First-Time Visitors Private Tour With Wine Tasting
- Experience Santorini: Wine Tasting Small Group Tour
More Walking Tours in Santorini
More Tours in Santorini
- Santorini: 3-Hour Private Chauffeur Custom Tour
- Santorini: Traditional Sightseeing Bus Tour with Oia Sunset
- Santorini:Private Top Highlights & Hidden Gems Tour
- Thera: Santorini Highlights Private Guided Tour
- Santorini: Wine Tasting Tour with Snacks
- Santorini: Private Tour of the Famous Blue Domes and Caldera
More Tour Reviews in Santorini
- Santorini: Adventurous Catamaran Experience with Snorkeling
- Santorini: Photo Shoot with a Vacation Photographer in Oia
- Island Hopping: Santorini to Mykonos
- Santorini: ATV-Quad Experience
- Santorini: Wine tasting in 3 Wineries and a Greek Meal group
- Megalochori: Lost Atlantis 9D Experience Museum Entry Ticket
Not for you? Here's more things to do in Santorini we have recnetly reviewed
- Santorini: Akrotiri Prehistoric City Private Guided Tour
- Santorini: Helicopter Sightseeing Flight Over Caldera
- Santorini: Private Customizable Tour with Flexible Lenghts
- Santorini: Wine Tour with Sunset in Oia
- Santorini’s Highlights: Exclusive 4-Hour Private Tour
- Santorini: Caldera and Oia with King Thiras Boat
- Santorini: Fira Town Walking Tour with Wine Tasting
- Private Sightseeing land tour and wine tasting
- Santorini: license free boat in Santorini
- Santorini: Group Hiking Tours w/ English-Speaking Guide
- Santorini: Luxury Sunset Cruise with Dinner, BBQ, and Drinks
- Santorini: Shore Excursion for Cruise Passengers
