Exploring the Heart of Puglia: A Detailed Look at the Itria Valley Tour
When I first read about the Itria Valley tour offered by Eurocar Auto Srl, I was struck by its promise of personalized exploration through some of Italy’s most picturesque towns. This private, nine-hour excursion from Lecce promises a relaxed, tailored way to see the iconic trulli houses of Alberobello, the whitewashed alleys of Ostuni, the charming streets of Cisternino, and the elegant vistas of Locorotondo. What I particularly like about this experience is the flexibility it offers—your own driver, a customizable itinerary, and the chance to avoid large, crowded tours. For me, having a dedicated driver means I can take my time, ask questions, and truly soak in the local atmosphere without feeling rushed.
Two standout features really catch my eye. First, the private, personalized approach means you’re not just another face in a busload of travelers. Second, the possibility of being picked up directly at your hotel in Lecce or Brindisi makes logistics simple—no need to worry about finding meeting points or navigating public transport. That said, one thing to consider is that the tour is designed for those who value comfort and flexibility over an intense, guided group experience—if you prefer detailed historical narratives, this might not be your ideal format. Still, for those who want authentic, photo-friendly towns at their own pace, this tour hits the mark.
Key Points / Takeaways

- Flexible Schedule: The driver is at your disposal for a fully customizable day, giving you the freedom to linger or move quickly.
- Private Experience: With a maximum of 9 passengers, it’s intimate and tailored—not a crowded bus tour.
- Authentic Towns: You’ll visit four of the most scenic villages in the Itria Valley, each offering unique visual and cultural charms.
- Ideal for Relaxed Sightseeing: No rushed group schedules—your driver adapts to your interests.
- Cost-Effective for Privacy: At around $125 per person, this private tour offers good value considering the comfort, flexibility, and private transportation.
- Starting and Ending Points: Convenient pickup and drop-off options from Lecce or Squinzano make the day easy to plan.
The Charm of Alberobello: The Trulli Capital

The tour kicks off in Alberobello, a town famous for its conical-trulli houses that look like something out of a fairy tale. Strolling along Rione Monti, I loved the way the white, rounded roofs contrasted sharply with the bright blue sky—perfect for photos. The trulli are not just pretty—they’re a living piece of history, having been constructed without mortar using traditional dry-stone techniques. The area is bustling but not overwhelming, and I appreciated how the tour allows you to linger, buy souvenirs, or simply enjoy the views.
A tip I’d give is to spend some time at the main street, Rione Monti, where the trulli are densely packed, and side alleys are full of local crafts. The highlight for me was the chance to step inside a few of these structures to get a sense of their charming, quirky interiors. It’s a real treat for anyone who loves quirky architecture or wants a picture-perfect setting.
You can also read our reviews of more tours and experiences in Alberobello.
Locorotondo: The White Town with a View

Just a short drive from Alberobello is Locorotondo, named one of Italy’s most beautiful villages. Its name means “round town,” which makes sense because of its circular street layout. The whitewashed houses called cummerse are decorated with vibrant flower-filled balconies—an inviting scene that’s both lively and serene. I found the belvedere on Via Nardelli particularly breathtaking. The panoramic view over the olive groves, terraced farms, and trulli rooftops creates a landscape that’s both peaceful and endlessly picturesque.
At Locorotondo, you can also visit the Mother Church of St. George Martyr or the Church of the Madonna della Greca, which add historical depth to your wanderings. But honestly, the real joy is simply strolling the charming streets and soaking in the relaxed pace. Travelers have noted that this town’s views of olive groves and trulli are some of the best in the area—perfect for photography or quiet reflection.
Cisternino: A Hidden Gem of White-Washed Streets

Next up is Cisternino, a town I found particularly evocative. Its narrow, winding streets of white houses feel like stepping back in time. Every corner reveals a new visual treat—little piazzas, flower-filled balconies, and historic buildings. The town is small but packed with character. The Piazza Vittorio Emanuele is a highlight, with its iconic clock tower and the Church of St. Nicholas—both symbols of the town’s enduring charm. From reviews, I noted that visitors love how every angle offers a “perfect photo,” and the town’s laid-back vibe makes it ideal for a relaxed walk.
If you’re a fan of tiny alleys and atmospheric squares, Cisternino will not disappoint. It’s also a place to experience authentic local life, with small cafes and shops lining the streets. The town’s structure, with its white houses and narrow streets, invites getting lost—an enjoyable activity if you’re in the mood for some quiet exploration.
Ostuni: The “White City” with a Vibrant Nightlife
The tour wraps up in Ostuni, often called the “White City,” and it truly lives up to the nickname. Its labyrinth of small alleys, whitewashed buildings, and vibrant piazzas create an enchanting setting. I loved walking through the Piazza di Sant’Oronzo, the main square that buzzes with life, especially in the summer months. Its lively atmosphere is contagious, with cafes spilling out onto the cobblestones and street performers adding to the scene.
The rock church of San Biagio is a must-see, perched on the edge of the town and offering sweeping views of the surrounding countryside. For those wanting a break from sightseeing, nearby Cala di Torre Pozzelle provides a lovely escape with crystal-clear waters and rocky coves—an ideal spot for some relaxing time by the sea if your schedule allows.
Practical Details and Value
This tour is priced at around $124.61 per person, which I think offers solid value considering the private, tailored experience. The inclusion of a chauffeur with a 9-seater minibus, air conditioning, and a bottle of water keeps things comfortable, especially on a warm summer day. The flexibility of starting from Lecce or Brindisi, with pickup and drop-off options, simplifies logistics, making it accessible for travelers staying in those cities.
However, there are some costs not included, like entrance tickets to attractions, lunch, and dinner. If you’re interested in museums or specific sites, you’ll need to budget for those separately. The tour is ideal for those who prefer a private, non-guided experience—no set itinerary means you can focus on what interests you most.
Who Will Love This Tour?
If you enjoy relaxed, scenic exploring with the ability to customize your day, this private tour suits you perfectly. It’s especially good for couples, small groups, or families seeking an authentic experience away from the hustle of crowded bus tours. Those with a keen eye for photography will appreciate the stunning vistas and charming streets. Travel-savvy visitors who value flexibility and comfort over a packed schedule will find this tour offers a balanced blend of structured visits and free time.
Final Thoughts
This Itria Valley tour from Lecce delivers an authentic taste of Apulia’s most iconic towns, with the added perk of privacy and flexibility. The private driver means you can linger longer in spots you love and skip areas that don’t excite you—making the experience truly your own. Expect stunning views, colorful streets, and a relaxed pace that allows you to absorb the local charm.
While it’s not a deep-dive into history or guided by a storyteller, it’s a perfect choice for those who want to see the main sights with comfort and freedom. The towns of Alberobello, Locorotondo, Cisternino, and Ostuni are all worth visiting—each offering a different slice of Puglia’s character. With its reasonable price and personalized approach, this tour strikes a good balance between value and memorable experiences.
Frequently Asked Questions
Is this a group tour or private?
It’s a private tour with just your group, driver, and vehicle, ensuring a customized experience.
Can I choose my starting time?
Yes, starting times depend on availability, so check ahead and select a time that works best for your schedule.
Is hotel pickup included?
Yes, pickup is available from Lecce or Brindisi hotels—making the start of your day easy.
How long is the tour?
The tour lasts approximately 9 hours, giving you plenty of time at each stop.
What’s included in the price?
A chauffeur with a 9-seater minibus, air conditioning, pickup service, and a bottle of water are included.
Are entrance tickets to attractions included?
No, you will need to purchase entrance tickets separately if you wish to visit specific sites.
Can I customize the itinerary?
Absolutely, the driver is at your disposal to tailor the schedule and stops according to your interests.
Is there a lunch break?
Lunch is not included, but you can choose to dine at your leisure during the stops.
Is this tour wheelchair accessible?
Yes, the vehicle and arrangement are wheelchair accessible, according to the activity provider.
Who is the tour provider?
The tour is operated by Eurocar Auto Srl, known for personalized private tours in Italy.
This private Itria Valley tour offers an engaging, flexible way to explore some of Puglia’s most stunning villages. Whether you’re after breathtaking views, charming streets, or just a relaxing day in beautiful surroundings, it’s a solid choice for an authentic Italian experience.
More Tours in Alberobello
- Alberobello: History Walking Tour
- From Bari: 6-Day Puglia and Matera Tour with Accomodation
- Alberobello e-bike tour, trulli, mill and donkey farm
- Brindisi: Alberobello, Ostuni Tour for Cruise ship
- Athens: 14-Day Mediterranean Marvels Athens to Rome Tour
- Bari: Alberobello and Matera Private Tour with Guide
More Tour Reviews in Alberobello
- Luxury Wine tasting in Valle d’Itria
- Guided Tour in Alberobello: Discover the Trulli with an Expert Local Guide
- Expert Guided Tour & Tasting, Alberobello
- Gnatia Ruins and Archaeological Museum Private Guided Tour
- Highlights tour of Puglia: Bari and the Valle d’Itria
- Itria Valley Van Tour: Beautiful villages in Puglia
Not for you? Here's more things to do in Alberobello we have recnetly reviewed
- From Gallipoli or Lecce Province: Ostuni and Alberobello
- Private tour of Matera and Alberobello from Bari
- Puglia: rent e-bike. Self guided tours
- Locorotondo: E-Bike Tour to Alberobello with Ice Cream
- Alberobello, Monopoli, Polignano: Private tour from Bari
- Guided Tour of Alberobello Trulli with Transfer included
- Alberobello: Gastronomic Walking Tour
- Puglia: Conversano, Alberobello and Monopoli Private Tour
- Alberobello: Walking Tour with Food Tasting and Aperitif
- Open guided bike tour in Locorotondo and Alberobello
- Itria valley: Wine and Olive Oil Tour and Tasting
- Matera & Alberobello Tour customized & escorted by Gabry
