Getting a taste of Monferrato’s celebrated wines and regional cuisine is a true highlight for anyone traveling through Piedmont. This experience offers a 2.5-hour journey into Italy’s wine country, combining a tasting of three prized wines from Azienda Agricola Mauro Rei with traditional Piedmontese dishes. For wine lovers or curious travelers, the chance to learn about wine production firsthand while enjoying stunning views of UNESCO-protected hills is both educational and delicious.
What I find particularly appealing about this tour is the personal touch—it’s a private group led by knowledgeable guides, often family members, who bring warmth and authenticity to the experience. The taste of artisan wines directly from Mauro Rei’s cellar, which has been in operation for over 60 years, feels genuine and rooted in tradition. The setting—an exclusive tasting room in the middle of rolling hills—adds to the charm, making you feel like a guest in a family’s home rather than just another tourist.
One small consideration is the timing—since the tour lasts about two and a half hours, it’s best suited for those wanting a relaxed, in-depth experience rather than a quick sip-and-go. Also, this activity is weather-proof, meaning rain or shine, the experience continues, which is great for planning. Overall, it’s a well-balanced mix of education, tasting, and scenic beauty that provides excellent value for the price of around $45.44 per person.
Key points / Takeaways

- Authentic family-run winery: Mauro Rei’s 60-year tradition offers a personal and genuine experience.
- Expert-guided visit: Guides are knowledgeable, friendly, and eager to answer all your questions.
- High-quality wine tasting: Sample three of the winery’s best artisan wines, paired with traditional Piedmont dishes.
- Scenic setting: Enjoy views of Monferrato’s UNESCO hills while tasting and exploring.
- All-weather activity: Rain or shine, this experience is designed to go on without interruption.
- Private groups: For a more personalized experience, the tour is limited to your group only.
Starting in the Exclusive Tasting Room: A Personal Touch

The tour begins in a dedicated tasting room, carefully designed for intimacy and comfort. Here, you’ll have the chance to taste three wines produced right on-site. The wines come from Mauro Rei’s small but highly appreciated cellar, which has operated for over 60 years. These artisan wines are not mass-produced; they’re crafted with care and tradition, making each sip a genuine reflection of the land.
The tasting is accompanied by three typical Piedmont dishes, which are thoughtfully paired to enhance each wine’s flavor. This pairing elevates the experience from simple tasting to a culinary journey. According to one reviewer, Hans, “It was great to meet the Rei family. We had an interesting tour, tasted very nice wines and food, and felt very welcome.” This underscores how the personal, family-run nature of the operation adds warmth and authenticity, making you feel like a guest in their home.
You can also read our reviews of more tours and experiences in Alessandria.
Guided Vineyard and Winery Tour: Behind the Scenes

After the tasting, you’ll have the opportunity to visit the winery and nearby vineyards with a family member guiding the way. This part of the activity is where the real value shines—here, you’ll learn about every stage of wine production, from the harvest to how the wines are bottled and sold. The guides are eager to answer questions, which makes this especially informative for those curious about traditional winemaking methods.
The tour isn’t just about looking at barrels and grapes; it’s about understanding the passion and craftsmanship that goes into every bottle. Expect to see the vineyards, hear stories about the land, and gain insight into what makes Monferrato’s wines so special. This hands-on component is particularly appreciated by visitors wanting an authentic, educational experience.
Sampling Monferrato’s Best: A Taste of Tradition

The three wines you’ll sample are all crafted by Mauro Rei himself, offering a taste of regional terroir with each sip. The wines are described as artisan and appreciated by wine connoisseurs, giving you confidence in their quality. The tasting complements the regional dishes, which are inspired by Piedmont’s traditional cooking—think rich, flavorful, and hearty.
As one reviewer pointed out, the guide’s expertise made the tasting especially enjoyable. “We had an interesting tour, tasted very nice wines and food, and felt very welcome,” they said. This attentiveness enhances the overall experience, making it more memorable than a typical tasting at a commercial winery.
Practical Details and Value
The price of about $45.44 per person is quite reasonable considering the depth of experience—private tour, wine tastings, regional food, and a guided visit to the cellar and vineyards. Plus, the flexibility of reserve now, pay later and free cancellation up to 24 hours in advance** makes this a low-risk option for travelers wary of plans changing.
The activity lasts 2.5 hours, which fits nicely into a day of exploring Piedmont. It’s accessible for travelers in wheelchairs, and the private group setting ensures a relaxed, personalized atmosphere. The experience is available in English and French, broadening accessibility for international visitors.
Who Will Love This Tour?
This experience is perfect for wine enthusiasts eager to learn about artisan wine-making, as well as food lovers wanting to pair regional dishes with authentic wines. It’s also ideal for those who appreciate family-run businesses and authentic cultural experiences. If you’re looking for a scenic, educational, and delicious activity that offers real insight into Piedmont’s wine tradition—this tour hits the mark.
Final Thoughts: Is It Worth It?

For the price, you get a lot: a private guided tour, three wine tastings, regional dishes, and the chance to explore vineyards with a family member. The warmth of the Mauro Rei family, combined with the quality of the wines and the scenic landscape, creates a genuine experience that beats generic wine tastings. It’s a wonderful way to connect with local tradition and taste the real flavors of Monferrato.
While not a sprawling commercial operation, this tour offers a heartfelt glimpse into the region’s winemaking ethos. It’s best suited for curious travelers, foodies, and wine fans who want a more intimate experience beyond just tasting bottles in a store. If you’re after an authentic, memorable, and reasonably priced journey into Piedmont’s wine country, this activity should be on your list.
How long does the tour last?
The tour lasts approximately 2.5 hours, including tasting, visiting the cellar, and exploring the vineyards.
Is this experience suitable for people in wheelchairs?
Yes, the activity is wheelchair accessible, making it easier for all guests to enjoy.
Do I need to pay upfront?
No, you can reserve your spot now and pay later. Plus, you can cancel for a full refund up to 24 hours before the activity.
What languages are available for the tour?
Guides speak English and French, so most international visitors can join comfortably.
What is included in the price?
The price covers the tasting of three wines, three regional dishes, and a guided visit to the wine cellar and vineyards.
Are the wines locally produced?
Yes, all wines are artisan and produced by Mauro Rei’s family-owned cellar, which has been in operation for over 60 years.
Can I ask questions during the tour?
Absolutely—guides are eager to share their knowledge and answer your questions about wine production and Piedmontese culture.
This Monferrato wine and food tour offers a delightful mix of education, authentic flavor, and scenic beauty. It’s an excellent choice for those looking to deepen their understanding of Italian wine traditions while savoring regional cuisine in a warm, family-run setting.
