Introduction to the North Tour & Wine Tasting – 4×4 (Small Groups)
This Madeira tour offers a delightful way to explore the island’s northern side, packed into an approximately 8.5-hour journey that balances natural beauty, local tradition, and tasty surprises. Led by knowledgeable guides like Lewis and Antônio, you’ll venture beyond Funchal’s tourist spots into scenic villages, lush Laurissilva forests, and charming local houses. The small-group format (max 6 travelers) ensures a relaxed, personalized experience—perfect if you value genuine interactions and insider tips.
What I particularly appreciate is the emphasis on authentic Madeira. From tasting Poncha in Porto da Cruz to visiting the traditional thatched houses in Santana, this tour is a window into local life. Plus, the inclusion of wine tasting at Quinta do Barbusano and panoramic viewpoints like Boca das Voltas makes it a rich, varied day.
One consideration is the price point of about $62, which on the surface seems reasonable, but it’s worth noting that lunch is not included—so you’ll want to budget for that or opt to dine at the local restaurant. Also, since the tour depends on good weather, it’s wise to check the forecast, especially if you’re planning during uncertain seasons.
Key Points / Takeaways

- Authentic Local Stops: You’ll visit small villages, traditional mills, and a typical house in Santana, getting a taste of Madeira’s genuine countryside.
- Knowledgeable Guides: Guides like Lewis and Antônio are praised for their passion, friendliness, and deep knowledge about the island’s culture, nature, and history.
- Scenic Views & Unique Locations: Expect breathtaking vistas at Boca das Voltas and the Cabanas viewpoint, along with a short walk through a lush Laurissilva forest.
- Cultural & Tasty Experiences: Sampling Poncha (a regional spirit), visiting a steam engine mill, and tasting Madeira wines make this tour a flavorful adventure.
- Small Group Atmosphere: Limited to 6 travelers, providing a more personal, engaging experience compared to larger tours.
- Flexible Lunch Options: While the included stops are packed with sights, you’ll need to plan for your own lunch or take the guide’s recommendation for a local restaurant.
Exploring Madeira’s North on a 4×4 Adventure
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Starting in Funchal: The Ideal Launchpad
The tour begins early at the meeting point in Funchal, with pickup included, which is convenient and saves time. From there, the journey kicks off with a drive toward Porto da Cruz, a traditional fishing village known for its historic sugar cane mill. Here, you’ll get a quick glimpse into Madeira’s sugar industry, which historically was vital for the island’s economy. The mill dates from the early 20th century and offers a photo-worthy backdrop, with the chance to taste Poncha—a regional drink made with lemon, honey, and spirit—though note the tasting isn’t included in the price.
Santa Cruz and Porto da Cruz: Two Charming Villages
Next, you visit Santa Cruz, a small coastal town featuring a historic church and a lively local market. It’s a good chance to see everyday Madeira life and possibly pick up some local produce or crafts. The 25-minute stop allows enough time for a quick stroll and photos.
Back in Porto da Cruz, the highlight is the visit to the old steam engine mill. As one of the oldest in Europe, it offers a tangible connection to Madeira’s industrial past. Guests report that guides like Antônio make these visits engaging, often sharing stories about local traditions and the island’s history. The chance to taste rum and Poncha again adds a layer of flavor to the visit.
Santana’s Traditional Houses and Laurissilva Forest
A short drive brings you to Santana, famous for its thatched roof houses—a postcard-perfect scene. Many visitors enjoy wandering around the village, admiring the well-preserved, colorful homes. It’s a neat snapshot of Madeira’s rural architecture, still inhabited today.
Continuing through lush landscapes, the journey takes you into the Laurissilva forest, a UNESCO World Heritage site. Crossing serpentant paths, you’ll experience the stunning greenery and unique flora that make Madeira’s natural environment so special. The Cabanas viewpoint offers a panoramic overlook of the northern coast, with vibrant fruit stands selling local produce—perfect for a quick snack or photo.
Lunch at Arco de São Jorge
At the Arc de São Jorge, the group takes a well-deserved break at a local restaurant renowned for its hearty, homemade Madeira cuisine. The recommended 1.5-hour stop is ample for a relaxed meal, often praised for its authentic flavors. After lunch, a brief walk helps digestion and lets you stretch your legs before more sightseeing.
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The Coastal Drive and Ponta Delgada
Driving along the coast, you pass through charming villages such as Boaventura and Ponta Delgada. At Ponta Delgada, you visit the parish church and enjoy the seaside views. It’s a peaceful spot that often surprises visitors with its quiet charm.
Visiting São Vicente: Island’s Cultural Heart
The last major stop is São Vicente, a lively town known for its volcanic caves and the local center of Madeira’s northern culture. The 20-minute walk here is enough to get a feel for the town’s vibe—friendly locals, scenic streets, and a sense of community. This stop also allows for some final photos before heading back to Funchal.
The Wine & Traditional Tastes: A Highlight

One of the most praised parts of this tour is the visit to Quinta do Barbusano. Here, you’ll taste red, white, and rosé wines produced on the estate, gaining insight into Madeira’s unique winemaking process. As one reviewer notes, this visit offers a chance to learn about the finer points of Madeira wine, which is famous worldwide for its quality and longevity.
Why This Tour Offers Great Value
At approximately $62, this tour packs a lot into one day—covering scenic drives, cultural stops, tasting experiences, and a good-sized lunch. The small group size, friendly guides, and well-chosen stops make it a strong choice for travelers looking for an authentic, relaxed glimpse into Madeira’s north coast.
Who Should Book This Experience?

This tour is ideal for travelers who want more than just a bus ride. If you enjoy small-group experiences, learning about local traditions, and tasting regional flavors, you’ll find this day rewarding. It’s particularly suited for those interested in Madeira’s rural life, scenic viewpoints, and wine culture.
It’s also a good fit if you value guided commentary—guides like Lewis and Antônio are praised for their friendliness and knowledge, making the day both fun and informative. Keep in mind, it might not be perfect for those who prefer a more flexible, independent schedule or have mobility challenges, given some walking and uneven terrain.
Practical Details and Tips

- Price & Value: For about $62, including all fees and taxes, you’re getting a comprehensive day that covers transportation, several key sights, and tastings. Remember, lunch is optional but recommended, and not included in the price.
- Timing: The tour starts at 9:00 am and ends back in Funchal around 6:00 pm, so plan your day accordingly.
- Group Size: With a maximum of 6 travelers, the experience offers a comfortable and intimate atmosphere—perfect for asking questions and engaging with your guide.
- Weather Considerations: Since the tour involves outdoor stops and scenic drives, good weather is important. Check the forecast to ensure a clear day for the best views and comfort.
- Booking Early: The tour is popular—average bookings are made 27 days in advance—so securing your spot early is advisable.
The Sum Up

For travelers eager to see Madeira beyond the city, this North Tour & Wine Tasting offers a well-balanced mix of natural beauty, local culture, and flavorful experiences. The small-group setup and passionate guides ensure you’ll get a personal touch, making it feel less like a tour and more like a day spent with friends discovering hidden gems.
This experience is best suited for curious travelers who love scenic drives, authentic meals, and tasting regional wines and spirits. It’s a great way to understand Madeira’s traditions while soaking in some truly stunning views. If you appreciate knowledgeable guides and small-group intimacy, this tour delivers excellent value for a full day of exploration.
Frequently Asked Questions

Is the tour suitable for all ages?
Most travelers can participate, but consider physical mobility—there’s some walking and uneven terrain, especially at viewpoints and in Santana.
Does the tour include lunch?
Lunch is not included but can be booked on the day at the local restaurant, which is highly recommended for its home-cooked Madeira flavors.
How long are the stops at each location?
Stops range from about 10 to 30 minutes, enough for photos, quick walks, and tastings, but not for in-depth exploration of each site.
What is the group size?
This tour is limited to 6 travelers, providing a more personal and relaxed experience.
Are the wine tastings included?
Yes, the wine tasting at Quinta do Barbusano is included in the tour price.
What should I bring for the day?
Bring comfortable shoes, sunscreen, a hat, and possibly a camera. It’s also a good idea to have some cash for any additional purchases or tips.
This Madeira tour is a thoughtfully curated experience that balances scenic beauty, cultural insights, and genuine local flavors. For those wanting to see Madeira’s north side with a small group and a knowledgeable guide, it offers a memorable, authentic day out.
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