Exploring Italy’s legendary automotive brands like Ferrari and Lamborghini is a dream for many car enthusiasts—and this carefully crafted tour promises just that. Based in Bologna, the experience combines visits to the Ferrari Museum and the Lamborghini Museum, along with a guided panoramic tour of the Ferrari factory and a delicious lunch. What makes this trip extra appealing is the seamless logistics: everything is prearranged, from skip-the-line tickets to private transport, so you can focus on the cars and stories behind them.
A couple of things I find particularly enticing about this tour are the opportunity to see vintage and modern models and the chance to walk through the actual production lines—which, despite some reviews indicating a smaller guide role, can be quite fascinating. The included lunch in Maranello adds a relaxed, tasty pause in the day, and the private transportation means you’re not stuck in crowded buses or worrying about directions.
That said, a potential consideration is that the Lamborghini factory tour is currently canceled until August 2022, so some travelers might need to adjust their expectations or focus more on the museums and the Ferrari factory. Also, some reviews mention that the driver was just that—a driver, not a guide—so if a guided experience is your priority, you might want to look into additional guide options. Still, many find the overall value worthwhile, especially with the skip-the-line tickets and the chance to see iconic cars up close.
Key points / Takeaways

- Visit both Ferrari and Lamborghini Museums in one day, making it ideal for car lovers wanting a rundown.
- Private transport ensures comfort and smooth transitions between sites, eliminating the hassle of public transit.
- Skip-the-line tickets help maximize time at each location, so you spend more time exploring than waiting.
- Guided panoramic tour of Ferrari’s Cittadella (factory area) offers insight into the car-making process and famous test tracks.
- Lunch in Maranello is included, providing a relaxed atmosphere to enjoy local dishes and recharge.
- Limited guide interaction: your driver is not a guide, which may affect the depth of narration but keeps the experience flexible and focused.
Exploring Bologna’s Car Culture: A Deep Dive into the Supercar Experience

Bologna might be famous for its culinary delights and medieval towers, but for car enthusiasts, it’s also the gateway to Italy’s iconic supercar heritage. This day trip offers a chance to peek behind the scenes of Ferrari and Lamborghini—two brands that symbolize Italian innovation and style.
While the tour has a structured itinerary, the real magic lies in the detailed exhibits and the stories behind these engineering marvels. I’ll walk you through what you can expect, what’s worth noting, and some tips to make the most of this car-centric adventure.
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The Lamborghini Museum: From Classic to Contemporary
Your first stop is Automobili Lamborghini’s Museum, located within the MUDETEC complex. Here, you’ll see cars that defined the brand, such as the legendary Miura and Countach, along with more recent models like the Urus and Aventador SVJ. The exhibits include both vintage prototypes and current production cars, and you’ll learn about Ferruccio Lamborghini’s vision and how the company evolved.
One highlight is the chance to see special models like the Centenario and hybrid Asterion—rare glimpses into Lamborghini’s future. The museum’s layout is well-curated, emphasizing the technological innovations that make Lamborghini stand out. Expect about an hour here, with your tickets included and skip-the-line access saving you valuable time.
A reviewer noted, “Our driver was so good, actually the best part of the trip,” which emphasizes that even without a guide, engaging drivers can add personality and local insights. Just remember, this part is self-guided, so it’s best to arrive with some curiosity about Lamborghini’s history to really savor the experience.
Ferrari Museum: Celebrating Speed and Style
Next, you’ll visit the Ferrari Museum in Maranello—a must-visit for fans of racing and sleek design. This museum isn’t just about the cars; it’s a narrative of Enzo Ferrari’s vision, from the early aluminum models to the latest Ferrari 812 Superfast. Highlights include the Enzo Ferrari Office reconstruction and the F1 Victory Room, showcasing Ferrari’s racing triumphs with memorabilia, trophies, and legendary drivers.
The museum visit lasts about an hour and a half, with skip-the-line tickets included. You’ll see rare models and learn about the development of Ferrari’s racing and road cars. A review from a happy visitor said, “My son and I loved both museums. Each one was a little different showing each of their unique cars,” reflecting how these stops cater to different interests within the same passion.
Ferrari Factory: Behind the Scenes of Italian Engineering
Perhaps the most distinctive part of this tour is the Panoramic Guided Tour of the Ferrari Factory. This isn’t a full factory tour, but a bus ride that takes you around Ferrari’s Cittadella, stopping at key areas like the Wind Tunnel—designed by Renzo Piano—and the Development Department. You might even catch a Ferrari test during your visit—always a thrill.
The guide shares historical tidbits, showing where Enzo Ferrari’s office was located and offering insights into the design and testing process. The tour concludes at the Fiorano Track, Ferrari’s private test circuit, adding a dash of racing excitement. Expect roughly an hour, with tickets included, giving you a glimpse into how Ferrari’s racing DNA influences every car they produce.
Lunch in Maranello: A Tasty Break
The included lunch is a good way to unwind and sample local flavors—think pizza or a two-course meal, with beverages included. Many reviewers praise the quality, describing it as “top-notch” and a perfect complement to the morning’s car visits. It’s a relaxed setting that allows conversation and reflection on the morning’s excitement.
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Logistics and Practicalities
The tour offers private transport from Bologna or Modena, which is a major plus—no worries about train schedules or parking. The entire day lasts about 6 to 7 hours, making it feasible even for those with limited time in Italy. The group size is small, and the tour operates Monday through Saturday, starting early in the day.
A noteworthy point is the cost of $439.89 per person—which might seem steep, but when you break down what’s included (skip-the-line tickets, private transport, lunch, and guided tours), it’s a solid value, especially if you’re a car enthusiast eager to see several key sites in one go.
Who Will Love This Tour?
This experience is perfect for car lovers who want a streamlined, hassle-free way to see Ferrari and Lamborghini in a day. It’s also great if you prefer private transport and don’t want the logistics of organizing separate visits. However, if you’re seeking an in-depth guided experience, keep in mind that the guide’s role is limited—the driver mainly handles logistics and narration from a bus.
Final Thoughts on Value and Experience
While a few reviews mention that the Lamborghini factory tour remains canceled, the overall experience still offers a comprehensive view of Italy’s supercar legends. Many travelers appreciate the knowledgeable guides at the museums and the stunning cars on display. The included lunch adds value, making this more than just a sightseeing trip but a full-day immersion into Italy’s automotive artistry.
This tour suits those who want convenience and a curated experience—and who are happy to skip the guided narration in favor of exploration and self-guided discovery at the museums. It’s particularly attractive for families, couples, and solo travelers eager to combine cultural sights with some of Italy’s most exciting cars.
FAQ

Is transportation included in this tour? Yes, private transport from Bologna or Modena is included, making the day smooth and stress-free.
Can I cancel the tour if my plans change? Yes, the tour offers free cancellation up to 24 hours in advance, allowing flexibility if your schedule shifts.
Is a guide available during the museum visits? Not exactly—your driver acts as a guide for the factory tour, but at the museums, you’ll explore independently with skip-the-line tickets.
How long does the entire tour last? Expect around 6 to 7 hours, including travel, museum visits, factory tour, and lunch.
What is included in the cost? The price covers museum tickets, the Ferrari factory panoramic tour, Fiorano track visit, lunch, and private transportation.
What if I prefer a guided experience? The tour does not include a dedicated guide during museum visits—your driver is mostly a driver. For more guided insights, consider additional guide options.
Is the Lamborghini factory tour available? As of the latest update, the Lamborghini factory tour is canceled until August 2022, so focus on the museum and Ferrari activities.
Would this tour suit non-drivers? Absolutely—since it involves sightseeing, museum exploration, and a bus tour of the factory, you don’t need to drive.
To sum it up, this Ferrari and Lamborghini day trip in Bologna offers a well-rounded experience packed with iconic cars, fascinating displays, and the convenience of private transport. It’s ideal for car fans eager to see both museums and the Ferrari factory without the hassle of organizing multiple visits. While it’s not the cheapest option, the included tickets and lunch make it a worthwhile splurge for those wanting a full-day, immersive supercar adventure in Italy.
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