Experience PLUS program

This review covers the Experience PLUS program in Maranello, Italy, a well-reviewed 6-hour adventure that offers much more than just a ride in a luxury car. Priced at roughly $340 per person, this tour is designed for those eager to combine the exhilaration of a Ferrari test drive with an in-depth look at the brand’s history and a taste of authentic local cuisine. The tour has received glowing feedback, earning a top rating of 5.0 out of 5 from nine travelers, many of whom describe it as a life-changing experience.

What makes this tour particularly engaging for visitors? First, you’ll get a 20-minute test drive in a Ferrari 458 or 488 Spider, a dream come true for car enthusiasts or anyone curious about what it feels like to be behind the wheel of such a legendary vehicle. Second, the visit to both the Ferrari Museum and the Enzo Ferrari Museum provides a fascinating glimpse into the evolution of the brand, which is as much about craftsmanship and innovation as it is about speed. The inclusion of a 4-course Italian lunch and a panoramic bus tour around the Fiorano circuit is a lot of value packed into a single day.

One possible consideration is that transportation between attractions isn’t included, so you’ll need to arrange your own taxis or transfers, especially if you prefer a seamless experience. Also, the activity occurs on public roads—traffic rules apply—and the test drive isn’t on a racing circuit but on open roads, which might be a different feel than some expect. Nevertheless, many reviewers mention that the guides and staff made the experience memorable and smooth, adding confidence and friendliness to the day.

Key Points

• Authentic Ferrari thrill with a 20-minute test drive in a Ferrari 458 or 488 Spider.
• Educational visits to both Ferrari and Enzo Ferrari museums offer insight into the history and development of the iconic brand.
• Value-for-money experience that combines driving, museum visits, and a four-course meal, often praised for its comprehensive nature.
• Beautiful scenic views and a panoramic bus tour of Fiorano circuit enhance the day’s excitement.
• Highly rated guides and staff are noted for their friendliness and professionalism, making the experience accessible and enjoyable.
• No hotel pickup included, so travelers should plan their transfer between the meeting point and the attractions.

In-Depth Review of the Experience PLUS Program

The Start at Via Alfredo Dino Ferrari

The day kicks off at the designated meeting point in Maranello, with the activity beginning at 10:00 am. The first highlight for many is the Ferrari test drive in a Ferrari 458 or 488 Spider. This part, often described as “exhilarating” or “a lifelong dream fulfilled,” gives you roughly 20 minutes behind the wheel. The experience is not just about speed—it’s about feeling the Ferrari’s power, precision, and luxurious handling, all while navigating the scenic roads around Maranello.

Reviewers like Steven emphasize how staff are “warm and friendly,” and Fabio, the guide for many, makes the experience accessible even for first-timers. One crucial tip is that drivers must have valid licenses over one year old, and international licenses if coming from outside the EU—so check your paperwork beforehand.

Visiting Ferrari and Enzo Ferrari Museums

Next, you’ll visit the Museo Ferrari for about an hour, where you can browse through an impressive collection of classic Ferrari models and learn about the brand’s evolution—something that even casual fans find fascinating. Then, the Museo Casa Enzo Ferrari in nearby Modena offers a more personal look at Enzo’s life, and many reviews mention it as a “fascinating” stop.

These museums are praised for their well-curated exhibits and engaging content, providing context for the company’s rich racing and design heritage. The combination of these two sites is highly appreciated, with visitors often noting how well it balances history with modern engineering.

The Factory Tour and Scenic Bus Ride

While the tour doesn’t include a factory tour in the traditional sense, the panoramic bus tour of the Fiorano circuit and Enzo Ferrari Road adds significantly to the day. This part offers stunning views of the racing circuit, where Ferrari tests their cars, and streets associated with the founder. Travelers say it’s a “beautiful drive” that adds a sense of connection to the brand.

The Italian Lunch

A highlight for many is the 4-course Italian lunch at a local restaurant, included in the price. Reviewers often mention the tasty, authentic dishes and the value of this sit-down meal after a morning full of excitement. This meal grounds the day, offering a chance to chat with fellow enthusiasts or just soak in the Maranello atmosphere.

Final Thoughts

The Experience PLUS program offers a well-rounded, authentic taste of Ferrari’s world—speed, history, beauty, and flavor—all wrapped into a compact 6-hour package. Travelers consistently praise the value, citing that the combination of museum visits, scenic views, lunch, and most importantly, driving the car, makes it a top-tier experience for the price.

Who Would Love This Tour?

This experience suits a range of travelers: car enthusiasts, honeymooners, families, or anyone looking for a memorable splurge in Italy. It’s especially ideal for those who want a comprehensive Ferrari day without the complication of organizing multiple visits independently. Keep in mind the activity’s structure makes it best for those comfortable with driving on public roads and with at least a year’s driving experience.

If you’re partial to luxury experiences that also emphasize authentic cultural and historical elements, you’ll find this tour hits all the right notes.

The Sum Up

This Experience PLUS program in Maranello delivers a robust and thrilling glimpse into the Ferrari world. The highlight—driving a Ferrari—is a genuine adrenaline rush that many reviewers consider a life milestone. Coupled with visits to two museums, a scenic bus tour, and a delicious Italian meal, it presents excellent value for a full, engaging day.

Perfect for those with a passion for cars or a desire for an unforgettable adventure that feels both special and authentic. While you’ll need to organize your own transportation to the meeting point, the overall package is thoughtfully curated and highly praised for its friendly staff and memorable moments. Whether it’s a celebration of a milestone or just a once-in-a-lifetime thrill, this tour offers a genuine taste of the Ferrari legend.

FAQ

• What is the starting point of the tour? The tour begins at Via Alfredo Dino Ferrari, 15 in Maranello at 10:00 am.
• How long is the total experience? It lasts approximately 6 hours, including driving, museum visits, lunch, and the scenic bus tour.
• Can I drive if I don’t have a driver’s license? No, participants must be over 18 and hold a valid driver’s license for at least one year. International licenses are required if coming from outside the EU.
• Is the Ferrari test drive on a race track? No, the drive takes place on public roads, so traffic rules apply.
• Are hotel transfers included? No, transportation between the meeting point and attractions is not included, so plan accordingly.
• What is included in the price? The tour includes the Ferrari test drive, museum tickets, lunch, local taxes, a panoramic bus tour, and a DVD of your drive.
• Can I cancel the tour? Yes, cancellations are free if made at least 24 hours in advance.
• Is this suitable for families? Most travelers can participate, but drivers must meet age and license requirements.
• Is there an age limit? Yes, participants must be at least 18 years old to drive the Ferrari.

This tour packs a lot into a few hours, making it a fantastic choice for anyone eager to experience Italy’s most iconic sports car in a genuine, well-organized setting.