If you’re considering a guided adventure around Madeira’s east coast, the Madeira Safari offered by Ilha Tours is a solid choice to see the island’s natural beauty and local culture in one day. Priced at around $62 per person, this roughly 7-hour tour features open-roof 4×4 vehicles, which allow you to truly experience the scenic vistas and tiny villages that make Madeira so unique. Most travelers book this about two and a half months in advance, indicating a healthy popularity—probably because it balances affordability with genuine authentic sights.
What I find particularly appealing about this experience is how well it combines the thrill of a bumpy, open-air ride with the charm of slow-paced, traditional stops. You’ll love the variety of landscapes, from mountain peaks like Arieiro to lush valleys, waterfalls, and rugged coastlines. Plus, the local guides, such as Victor, get glowing reviews for their friendliness and knowledge—making each stop not just a photo opportunity but also a story to take home.
One possible consideration is the weather—in Madeira, rain can sometimes wash out outdoor plans. The tour is dependent on good weather, so it’s worth checking the forecast beforehand and being flexible if you want to reschedule for a sunnier day. Also, given the maximum group size of 16, it feels intimate enough but still lively, perfect for travelers who prefer a semi-private experience with less crowded vehicles.
Key Points

Amazing scenery: Open-roof vehicles offer unobstructed views of Madeira’s mountains, waterfalls, and coastlines.
Knowledgeable guides: Guides like Victor help turn sightseeing into engaging storytelling.
Great value for money: For around $62, you get a full day’s exploration, including multiple stops and transport.
Authentic experiences: Visits to traditional markets, villages like Santana, and factories give a real taste of Madeira life.
Flexible cancellation policy: Free cancellation up to 24 hours in advance adds peace of mind.
Limited group size: An intimate tour with a maximum of 16 participants ensures a personalized experience.
Exploring the Madeira Safari – East of the Island in Detail
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Introduction to the Tour
This Madeira Safari promises a 7-hour adventure along the island’s eastern scenic routes, with the advantage of open-roof 4×4 vehicles designed to give you an unobstructed view of the stunning landscape. Based in Funchal, the tour runs daily starting at 9:00 am, making it a manageable day trip that fits well into most itineraries. For just over 60 dollars, you’ll get quite a bit—covered transportation, a series of scenic stops, and the chance to learn about Madeira’s culture from guides like Victor, who have earned praise for their friendly, well-informed commentary.
What Makes This Tour Stand Out
Two standout features catch my eye. First, the scenery is genuinely breathtaking. Because of the open-roof vehicles, I imagine you’ll be able to snap plenty of panoramic photos—something many travelers rave about. Pamela, one reviewer, called the day “absolutely fabulous,” highlighting the “great places to visit” and describing the ride as “exhilarating” and “a lot of fun.” Second, the guides seem to make a real difference; Victor, in particular, is celebrated for his friendliness and knowledge—adding depth to the sightseeing rather than just taking you from spot to spot.
While the tour is primarily about the journey and sights, they also include stops at notable points like Santana, famous for its traditional thatched houses, as well as Ribeiro Frio, a lush area known for its trout and native flora. The tour culminates at Ponta de São Lourenço, a dramatic headland that offers some of the most striking views on the island.
Itinerary Breakdown
The tour itinerary provides a good mix of mountain peaks, valleys, waterfalls, and traditional villages:
- Poiso: A mountain road stop with panoramic views and a chance to stretch your legs before heading higher.
- Arieiro’s Peak: Possibly the highlight for many, this 1818-meter-high summit offers sweeping views of Madeira’s rugged interior.
- Ribeiro Frio: Perfect for nature lovers, this area features lush greenery, native flora, and trout fishing.
- Santana: Known for its traditional houses with thatched roofs, this village is a living postcard. It’s an excellent place for photos and learning about Madeira’s rural architecture.
- Faial: Small and charming, this spot offers a glimpse into local life and possibly some traditional factory visits.
- Porto da Cruz: A historic banana and sugarcane trading town with a laid-back vibe.
- Ponta de São Lourenço: The tour’s finale, showcasing dramatic cliffs and views of the Atlantic—perfect for nature photography.
What Travelers Are Saying
Reviewers have expressed high satisfaction with the experience. Pamela mentions that Victor was a “star,” noting his friendly and knowledgeable approach. She also appreciated the “exhilarating ride” and said it was “worth every penny,” which speaks to the tour’s value. Andrew highlights the excellent communication and how the beautiful landscape made the trip memorable.
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The Practicalities
Transportation is in a small group setting, capped at 16 participants, which helps keep things personal. The tour includes pickup options, simplifying logistics—just be sure you’re ready at 9 am. The price includes admission tickets for the stops, removing surprise expenses, and the flexible cancellation policy means you can plan with confidence, knowing you can cancel without penalty up to 24 hours before.
Who is This Tour For?
This experience suits travelers who want a rundown of Madeira’s east coast in a single day, especially those interested in scenic vistas, local culture, and traditional villages. People who enjoy small group outings, open-air rides, and knowledgeable guides will find it particularly rewarding. It’s also a good option for those who prefer to avoid strenuous hikes but still want an immersive experience.
Considerations
The main consideration is the weather—poor weather might lead to cancellations or less enjoyable views. If rain is forecast, it’s wise to reschedule or be flexible. Also, the ride, while exhilarating, can be bumpy, especially in the mountain roads, so packing a light jacket or comfortable shoes is advisable.
Final Thoughts

This Madeira Safari offers a lively, scenic, and culturally rich way to experience the island’s east coast in just one day. The combination of stunning vistas, authentic stops, and friendly guides makes it excellent value for the cost. It’s well-suited for travelers wanting a taste of Madeira’s diverse landscapes without extensive trekking or complicated logistics.
If you’re after an engaging, picture-perfect day with local insights, this tour delivers. The open-roof 4×4 makes the landscape unforgettable, and the small group size ensures a personalized feeling. It’s especially ideal for first-time visitors who want a broad but authentic snapshot of this beautiful Atlantic island.
FAQs

How long does the Madeira Safari tour last?
The tour lasts approximately 7 hours, starting at 9:00 am and including multiple scenic stops and sightseeing.
Is transportation included?
Yes, there is a pickup service included, and the tour is conducted in small open-roof 4×4 vehicles.
What is the cost per person?
The tour is priced at around $62.23 per person, which includes admission tickets to the stops and transportation.
Can I cancel the tour if my plans change?
Yes, there’s free cancellation available up to 24 hours before the tour starts, allowing flexibility in your plans.
How many people participate in each tour?
Tours are limited to a maximum of 16 travelers, making for a more personal experience.
What should I bring?
Bring comfortable clothing suitable for outdoor activities, sun protection, and perhaps a camera for the fantastic views.
Is this tour suitable for all ages?
Most travelers can participate, but the bumpy roads and outdoor nature of the trip might be less comfortable for very young children or those with mobility issues.
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