Our review of the Full Rioja Wine Tour with Lunch from Bilbao offers a chance to explore one of Spain’s most renowned wine regions in a relaxed, private setting. Priced at $420.62 per person and lasting around 7 to 8 hours, this tour provides an intimate glimpse into Rioja’s storied wineries, charming medieval towns, and delicious local cuisine. With a perfect 5-star rating based on 11 reviews and an average booking window of 64 days in advance, it’s clear this experience has struck a chord with travelers craving authenticity and expert guidance.
What I find particularly appealing about this tour is the careful selection of wineries — visiting three top spots, each with its own character and story, plus the opportunity to see the winemaking process firsthand. The scenic drive from Bilbao sets the perfect tone for the day, offering glimpses of the lush vineyards and rolling hills that make Rioja so picturesque. Another standout is the lunch in LaGuardia, a medieval village that feels like stepping back in time, topped with spectacular views and local flavors.
A potential drawback? Since the tour covers multiple winery visits and a lot of ground, it’s quite full-packed. If you prefer a slow, leisurely day with plenty of time to savor each glass, this might feel rushed. Also, it’s a premium experience at a bit over $400 per person, which reflects the private transport and curated visits but could be a stretch for travelers on a tighter budget.
Key Points

- Personalized experience with private transportation and a dedicated guide ensures a relaxing and tailored day.
- Comprehensive visits to three top wineries allow you to explore diverse styles and learn about different grape varieties in Rioja.
- Authentic lunch in the medieval village of LaGuardia offers a taste of local cuisine against stunning panoramic views.
- Knowledgeable guides like Matteo are highly praised for their friendly approach, local insights, and translation skills.
- Flexibility with no added fees for cancellations up to 24 hours in advance.
- Ideal for wine enthusiasts and those eager to explore Rioja’s scenic beauty along with its wines.
Detailed Review of the Rioja Wine Tour
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Pickup and Transportation
The experience begins with a convenient pickup service—most travelers find this a huge plus, especially after a morning of exploring Bilbao. The vehicle used is air-conditioned and comfortable, making the nearly two-hour drive to Rioja pleasant rather than a chore. As reviewers like Andrew noted, the driver (and guide) like Matteo, was not only prompt but also very personable, adding a welcoming touch to the journey.
The transportation setup reflects the tour’s focus on quality and comfort; you’re not crammed into a large bus with strangers but instead enjoy a private car tailored for your group. This means more flexibility, better conversation, and an overall more intimate experience.
Visiting the Wineries
The itinerary’s core is the three winery stops, starting in San Vicente de la Sonsierra. Here, you get the chance to learn about the wine-making process, which many find intriguing. One reviewer, Julian, appreciated that the guide explained what they saw in detail, making the experience educational without feeling stuffy. The tasting at this first stop includes local olive oil and cheese, adding a delicious touch to the wine tasting.
The second stop in Samaniego offers a tasting of 3 to 4 carefully selected wines. It’s a perfect way to sample different styles and understand the diversity of Rioja’s grapes. The third stop in Haro is equally generous—visiting three wineries with tastings of their finest wines. As Myja highlighted, the wineries chosen by the guide were particularly enjoyable, and the wine selections consistently drew praise from guests.
The Scenic Drive
The drive through Rioja’s landscape is more than just transport—it’s part of the experience. You’ll see vineyards stretching across hillsides, with views that make you understand why this region has become synonymous with quality wine. It’s a calm, scenic journey that gives you time to chat with your guide or simply enjoy the views.
Lunch in LaGuardia
No wine tour is complete without a good meal, and here the highlight is lunch in LaGuardia, a medieval village dating back to the 10th century. Perched on a hillside within a 13th-century wall, LaGuardia offers sweeping vistas of the surrounding vineyards. The guided visit here is an opportunity to appreciate the history and architecture of a genuine living medieval town.
The lunch itself is served at a traditional restaurant, giving you a chance to savor local flavors in a charming setting. It’s a highlight for many; Andrew describes it as “great,” and the views from the village are truly breathtaking. This authentic meal provides a restful pause after hours of sightseeing and tasting.
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Final Thoughts on the Experience
Throughout the day, guests rave about guides like Matteo, who are praised for their knowledge, friendliness, and ability to translate efficiently. One reviewer even remarked that the tour felt like “an old friend sharing their favorite places,” which speaks to the personal touch that makes this experience stand out. The overall feedback suggests that this tour balances well between educational, scenic, and culinary highlights.
Who Would Love This Tour?
This experience suits wine lovers eager to deepen their understanding of Rioja wines, as well as travelers wanting a relaxed, curated day outside Bilbao. It’s ideal for those who appreciate the comfort of private transport and prefer to avoid large group tours. If you’re interested in history and scenic beauty, the visit to LaGuardia adds an extra memorable layer. It’s also perfect for couples, small groups, or anyone celebrating a special occasion.
Price and Value
At just over $400, this tour isn’t cheap, but the value is reflected in the personalized service, guided visits, and quality tastings. The included lunch and transportation make it a convenient, all-in-one experience that offers more than just a day in the vineyards — it’s a taste of regional culture and craftsmanship.
FAQs

What is included in the tour? The price covers private transportation, all fees and taxes, visits to three wineries with tastings, and a traditional lunch in LaGuardia.
Are wine tastings included at each winery? Yes, each stop includes tastings—at the first winery, you’ll sample 3 to 4 wines, and at the other wineries, similarly 3 to 4 wines per stop.
Is this tour suitable for non-drinkers? Since alcohol consumption is strictly for 18 and older only, non-drinkers may want to consider the guided visits and scenic parts, but no tastings will be provided to minors.
How long does the tour last? The experience runs approximately 7 to 8 hours, starting with pickup and ending back in Bilbao.
Can I cancel if my plans change? Yes, full refunds are available if canceled at least 24 hours before the scheduled start.
How many people usually book this tour? The tour is private, so only your group participates, which adds to the personalized feel.
Is the guide bilingual? Most reviews suggest guides like Matteo are fluent and helpful in both Spanish and English, ensuring smooth communication.
Do I need to prepare anything? Just bring your curiosity and your taste buds — wine is the main focus, so wear comfortable clothes and be ready for a fun, informative day.
Wrapping It Up: Who Is This Tour For?

If you’re seeking a well-curated day of wine tasting, scenic beauty, and cultural discovery, this full Rioja tour offers a top-notch experience. Its tailored approach, knowledgeable guides, and authentic touches make it ideal for travelers who prefer something more personalized than a crowded bus tour.
This is a great option for wine aficionados, history buffs, and anyone wanting to see the best of Rioja without the hassle of planning transport or visits. The inclusion of a charming medieval town and a delicious local lunch amplifies the value, making this more than just a series of tastings—it’s a day immersed in the essence of Rioja.
While the price may seem premium, it reflects the quality of the experience: private transport, expert guidance, and carefully selected wineries. Perfect for a special occasion or a comprehensive introduction to a world-class wine region. If you’re in Bilbao and want to get a true taste of Rioja’s wines and culture, this tour delivers an authentic, memorable outing.
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